REFERENCES
- Advertising Age. (2016). Digital Ad Spending Surges to Record High as Mobile and Social Grow More Than 50%. April 2016. Retrieved from http://adage.com/article/digital/iab-digital-advertising-generated-60-billion-2016/303650/
- Askim-Lovseth, M. K., & O’Keefe, T. P. (2012). Enhancing the interdisciplinary perspective in the marketing management decision process through an applied, integrated, client project. Marketing Education Review, 22(1), 61–66. doi:10.2753/MER1052-8008220110
- Atwong, C. T. (2015). A social media practicum: An action-learning approach to social media marketing and analytics. Marketing Education Review, 25(1), 27–31. doi:10.1080/10528008.2015.999578
- Bacile, T. J. (2013). The Klout challenge: Preparing your students for social media marketing. Marketing Education Review, 23(1), 87–92. doi:10.2753/MER1052-8008230114
- Bal, A. S., Grewal, D., Mills, A., & Ottley, G. (2015). Engaging students with social media. Journal of Marketing Education, 37(3), 190–203. doi:10.1177/0273475315593380
- Bandura, A. (1997). Self-efficacy: The exercise of control. New York, NY: W.H. Freeman.
- Barr, T. F., & McNeilly, K. M. (2002). The value of students’ classroom experiences from the eyes of the recruiter: Information, implications, and recommendations for marketing educators. Journal of Marketing Education, 24(2), 168.
- Bove, L. L., & Davies, W. M. (2009). A case study of teaching marketing research using client-sponsored projects method, challenges, and benefits. Journal of Marketing Education, 31(3), 230–239. doi:10.1177/0273475309344999
- Brennan, R. (2014). Reflecting on experiential learning in marketing education. The Marketing Review, 14(1), 97–108. doi:10.1362/146934714X13948909473266
- Bridges, E. (1999). Experiential learning and customer needs in the undergraduate marketing research course. Journal of Marketing Education, 21(1), 51–59. doi:10.1177/0273475399211007
- Brocato, E. D., White, N. J., Bartkus, K., & Brocato, A. A. (2015). Social media and marketing education: A review of current practices in curriculum development. Journal of Marketing Education, 37(2), 76–87. doi:10.1177/0273475315588110
- Cadwallader, S., Atwong, C., & Lebard, A. (2013). Proposing community-based learning in the marketing curriculum. Marketing Education Review, 23(2), 137–150. doi:10.2753/MER1052-8008230203
- Caza, A., Brower, H. H., & Wayne, J. H. (2015). Effects of a holistic, experiential curriculum on business students’ satisfaction and career confidence. International Journal of Management Education, 13(1), 75–83.
- Clark, G. L., King, M. E., & Jurn, I. (2012). A tutorial guide about how to manage a client-financed project. Journal of Marketing Education, 34(3), 265–283. doi:10.1177/0273475312457781
- Cooke, L., & Williams, S. (2004). Two approaches to using client projects in the college classroom. Business Communication Quarterly, 67(2), 139–152. doi:10.1177/1080569904265321
- Czepiec, H., Bryant, F., Roxas, J., & Whitson, D. (2012). Teaching students how to create viral advertising/marketing: A case study. Journal of Advertising Education, 16(1), 37.
- Edmiston, D. (2016). Developing the perfect pitch: Crating a positive first impression through social media. Marketing Education Review, 26(1), 3–7. doi:10.1080/10528008.2015.1091660
- Ellison, N. B., Steinfield, C., & Lampe, C. (2007). The benefits of Facebook “friends:” Social capital and college students’ use of online social network sites. Journal of Consumer-Mediated Communication, 12(4), 1143–1168. doi:10.1111/j.1083-6101.2007.00367.x
- Faulds, D. J., & Mangold, W. G. (2014). Developing a social media and marketing course. Marketing Education Review, 24(2), 127–144. doi:10.2753/MER1052-8008240204
- Federal Trade Commission. (2009). The CAN-SPAM Act: A compliance guide for business. FTC Facts for Business, September, 2009. Retrieved from https://www.ftc.gov/system/files/documents/plain-language/bus61-can-spam-act-compliance-guide-business.pdf
- Fowler, K., & Thomas, V. L. (2015). Creating a professional blog: The impact of student learning styles on perceptions of learning. Journal of Marketing Education, 37(3), 181–189. doi:10.1177/0273475315585824
- Gonzalez-Padron, T., & Ferguson, J. M. (2015). Using a service audit project for improving student learning in a service-marketing course. Marketing Education Review, 25(2), 99–116. doi:10.1080/10528008.2015.1029856
- Goodell, P. W., & Kraft, F. B. (1991). Issues on the use of “client” projects in marketing education. Marketing Education Review, 1(3), 32–44. doi:10.1080/10528008.1991.11488317
- Jaskari, H., & Jaskari, M. (2016). Critical success factors in teaching strategic sales management: Evidence from client-based classroom and web-based formats. Marketing Education Review, 26(3), 171–185. doi:10.1080/10528008.2016.1209973
- Klink, R. R., & Athaide, G. A. (2004). Implementing service learning in the principles of marketing course. Journal of Marketing Education, 26(2), 145–153. doi:10.1177/0273475304265546
- Knight, P., Mich, C. C., & Manion, M. T. (2014). The role of self-efficacy in sales education. Journal of Marketing Education, 36(2), 156–168. doi:10.1177/0273475314528805
- Kolb, D. A. (1984). Experiential learning. Englewood Cliffs, NJ: Prentice Hall.
- Lopez, T. B., & Lee, R. G. (2005). Five principles for workable client-based projects: Lessons from the trenches. Journal of Marketing Education, 27(2), 172–188. doi:10.1177/0273475305276840
- Love, E., Stone, D. E., & Wilton, T. (2011). Teaching user-centered design in new product marketing. Marketing Education Review, 21(1), 29–34. doi:10.2753/MER1052-8008210104
- Maher, J. K., & Hughner, R. (2005). Experiential marketing projects: Student perceptions of live case and simulation methods. Journal for Advancement of Marketing Education, 7, 1–10.
- McCarthy, P. R., & McCarthy, H. M. (2006). When case studies are not enough: Integrating experiential learning into business curricula. Journal of Education for Business, 81(4), 201–204. doi:10.3200/JOEB.81.4.201-204
- McCorkle, D. E., & McCorkle, Y. L. (2012). Using LinkedIn in the marketing classroom: Exploratory insights and recommendations for teaching social media/networking. Marketing Education Review, 22(2), 157–166. doi:10.2753/MER1052-8008220205
- McKay-Nesbitt, J., & Zdravkovic, S. (2013). Student attitudes toward client sponsors and learning: An analysis of the effects of incorporating a client-sponsored project in an introductory marketing course. Journal of Higher Education Theory and Practice, 13(3/4), 113–125.
- Miller, F. L., Mangold, W. G., Roach, J., & Holmes, T. (2013). Building the technology toolkit of marketing students: The emerging technologies in marketing initiative. Marketing Education Review, 23(2), 121–135. doi:10.2753/MER1052-8008230202
- Mullen, L. G., & Larson, L. R. L. (2016). Analyzing the impact of a sales shadowing program: Process and outcomes. Journal for Advancement of Marketing Education, 24(Spring), 36–42.
- Parsons, A. L., & Lepkowska-White, E. (2009). Group projects using clients versus not using clients. Do students perceive any differences? Journal of Marketing Education, 31(2), 154–159. doi:10.1177/0273475309334169
- Payne, N. J., Campbell, C., Bal, A. S., & Piercy, N. (2011). Placing a hand in the fire: Assessing the impact of a YouTube experiential learning project on viral marketing knowledge acquisition. Journal of Marketing Education, 33(2), 204–216. doi:10.1177/0273475311410853
- Pollack, B. L., & Lilly, B. (2008). Gaining confidence and competence through experiential assignments: An exploration of student self-efficacy and spectrum of inquire. Marketing Education Review, 18(2), 55–66. doi:10.1080/10528008.2008.11489039
- Ramocki, S. P. (1987). Measured effectiveness of client-sponsored consulting projects in the marketing research course. Journal of Marketing Education, 9(1), 24–30. doi:10.1177/027347538700900105
- Razzouk, N. Y., Seitz, V., & Rizkallah, E. (2003). Learning by doing: Using experiential projects in the undergraduate marketing strategy course. Marketing Education Review, 13(2), 35–41. doi:10.1080/10528008.2003.11488827
- Schlee, R. P., & Harich, K. R. (2013). Teaching students how to integrate and assess social networking tools in marketing communications. Marketing Education Review, 23(3), 209–223. doi:10.2753/MER1052-8008230301
- Scovotti, C., & Spiller, L. D. (2011). Cross-border student collaborations: Opportunities for videoconferencing. Marketing Education Review, 21(1), 57–61. doi:10.2753/MER1052-8008210108
- Sponcil, M., & Gitimu, P. (2013). Use of social media by college students: Relationship to communication and self-concept. Journal of Technology Research, 4, 1–13.
- Staton, M. G. (2016). Improving student job placement and assessment through the use of digital marketing certification programs. Marketing Education Review, 26(1), 20–24. doi:10.1080/10528008.2015.1091665
- Stelzner, M. A. (2015). Social media marketing industry report. Social Media Examiner, May 2015. Retrieved from https://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2015.pdf
- Strauss, J. (2011). Marketing capstone models. The Apprentice television show with client-sponsored projects. Journal of Marketing Education, 33(3), 312–325. doi:10.1177/0273475311420239
- Veeck, A., & Hoger, B. (2014). Tools for monitoring social media: A marketing research project. Marketing Education Review, 24(1), 37–42. doi:10.2753/MER1052-8008240106
- Wood, C. M. (2003). The effects of creating psychological ownership among students in group projects. Journal of Marketing Education, 25(3), 240–249. doi:10.1177/0273475303257553
- Workman, J. P. (2008). Wikis in the classroom: Opportunities and challenges. Marketing Education Review, 18(1), 19–24. doi:10.1080/10528008.2008.11489020
- Young, M. R., Klemz, B. R., & Murphy, J. W. (2003). Enhancing learning outcomes: The effects of instructional technology, learning styles, instructional methods, and student behavior. Journal of Marketing Education, 25(2), 130–142. doi:10.1177/0273475303254004