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Marketing Education Review Volume 28, 2018 - Issue 3
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Articles

Teaching Moments: Rapidly Diffusing Pedagogical Advances

Kesha K. CokerDepartment of Marketing, Miller College of Business, Ball State University, Muncie, IN, USA
&
D. Joel WhalenDriehaus School of Business & Kellstadt Graduate School of Business, DePaul University, Chicago, IL, USACorrespondence[email protected]
Pages 155-158 | Published online: 09 Mar 2018

References

  • Tanner, J., & Whalen, D. J. (2013). Teaching Moments: Opening the pipeline to teaching innovations. Marketing Education Review, 23(3), 265–273. doi:10.2753/MER1052-8008230305
  • Whalen, D. J., & Coker, K. (2016). Outside the box Teaching Moments: Classroom-tested innovations. Marketing Education Review, 26(2), 119–123. doi:10.1080/10528008.2016.1167521
  • Whalen, D. J., & Coker, K. (2017). Classroom ready Teaching Moments. Marketing Education Review, 27(2), 119–123. doi:10.1080/10528008.2017.1278610

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