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Marketing Education Review Volume 28, 2018 - Issue 3
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Articles

Design Thinking and Digital Marketing Skills in Marketing Education: A Module on Building Mobile Applications

Kristen SchieleInternational Business and Marketing Department, California State Polytechnic University, Pomona, CA, USACorrespondence[email protected]
&
Steven ChenDepartment of Marketing, Mihaylo College of Business and Economics, California State University, Fullerton, CA, USA
Pages 150-154 | Published online: 26 Mar 2018

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