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Original Articles

Special Issue on Multicultural Marketing Comments from the Editor

Pages vi-viii | Published online: 16 Dec 2015

References

  • Hofstede, Geert (1984), Culture’s Consequences, London: Sage Publications, Inc.
  • Leclerc, F., B. Schmitt and L. Dube-Rioux (1994), “Foreign Branding and its Effects on Product Perceptions and Attitudes,” Journal of Marketing Research, 31, 263–270.
  • Lee, Wei-Na and David K. Tse (1994), “Changing Media Consumption in a New Home: Acculturation Patterns Among Hong Kong Immigrants to Canada,” Journal of Advertising, 23 (1), 57–70.
  • O’Guinn, Thomas c., Giovanni Imperia, and Elizabeth A. MacAdams (1987), “Acculturation and Perceived Family Decision-Making Input Among Mexican American Wives,” Journal of Cross-Cultural Psychology, 18 (1), 78–92.
  • Taylor, Stephen A. and Thomas L. Baker (1994), “An Assessment of the Relationship Between Service Quality and Customer Satisfaction in the Formation of Consumers’ Purchase Intentions, ” Journal of Retailing, 70 (2), 163–178.
  • Wood, Van R. and Roy Howell (1991), “A Note on Hispanic Values and Subcultural Research: An Alternative View,” Journal of the Academy of Marketing Science, 19 (1), 61–67.

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