377
Views
12
CrossRef citations to date
0
Altmetric
Original Articles

When Products and Brands Trade Hands: A Framework for Acquisition Success

, &

References

  • Bahadir, S. Cem, Sundar G. Bharadwaj, and Rajendra K. Srivastava (2008), “Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?” Journal of Marketing, 72 ( November), 49–64.
  • Barney, Jay (1991), “Firm Resources and Sustained Competitive Advantage,” Journal of Management, 17 ( March), 99–120.
  • Brown, Stephen J., and Jerold B. Warner (1985), “Using Daily Stock Returns: The Case of Event Studies,” Journal of Financial Economics, 14 ( March), 3–31.
  • Burch, Timothy R., and Vikram Nanda (2003), “Divisional Diversity and the Conglomerate Discount: Evidence from Spinoffs,” Journal of Financial Economics, 70 (1), 69–98.
  • Capraro, Anthony J., and Rajendra K. Srivastava (1997), “Part IV: How Do Reputations Affect Corporate Performance? Has the Influence of Financial Performance on Reputation Measures Been Overstated?” Corporate Reputation Review, 1 (1), 86–92.
  • Capron, Laurence, and John S. Hulland (1999), “Redeployment of Brands, Sales Forces, and General Marketing Management Expertise Following Horizontal Acquisitions: A Resource-Based View,” Journal of Marketing, 63 ( April), 41–54.
  • Cassiman, Bruno, and Reinhilde Veugelers (2002), “R&D Cooperation and Spillovers: Some Empirical Evidence from Belgium,” American Economic Review, 92 (4), 1169–84.
  • Chatterjee, Sayan (1986), “Types of Synergy and Economic Value: The Impact of Acquisitions on Merging and Rival Firms,” Strategic Management Journal, 7 (2), 119–39.
  • Comment, Robert, and Gregg A. Jarrell (1991), “The Relative Signaling Power of Dutch‐Auction and Fixed‐Price Self‐Tender Offers and Open‐Market Share Repurchases,” Journal of Finance, 46 (4), 1243–71.
  • Connelly, Brian L., S. Trevis Certo, R. Duane Ireland, and Christopher R. Reutzel (2011), “Signaling Theory: A Review and Assessment,” Journal of Management, 37 (1), 39–67.
  • Crook, T. Russell, David J. Ketchen, James G. Combs, and Samuel Y. Todd (2008), “Strategic Resources and Performance: A Meta‐Analysis,” Strategic Management Journal, 29 (11), 1141–54.
  • Day, George S. (1994), “The Capabilities of Market-Driven Organizations,” Journal of Marketing, 58 ( October), 37–52.
  • Day, George S., (2011), “Closing the Marketing Capabilities Gap,” Journal of Marketing, 75 ( July), 183–95.
  • Denis, David J., Diane K. Denis, and Keven Yost (2002), “Global Diversification, Industrial Diversification, and Firm Value,” Journal of Finance, 57 (5), 1951–79.
  • Dierickx, Ingemar, and Karen Cool (1989), “Asset Stock Accumulation and Sustainability of Competitive Advantage,” Management Science, 35 (12), 1504–10.
  • Dutta, Shantanu, Om Narasimhan, and Surendra Rajiv (1999), “Success in High-Technology Markets: Is Marketing Capability Critical?” Marketing Science, 18 (4), 547–68.
  • Fama, Eugene (1970), “Efficient Capital Markets: A Review of Theory and Empirical Work,” Journal of Finance, 25 (3), 383–417.
  • ———, and Kenneth R. French (1993), “Common Risk Factors in the Returns of Stocks and Bonds,” Journal of Financial Economics, 33 (1), 3–56.
  • Gomes, Joao, and Dmitry Livdan (2004), “Optimal Diversification: Reconciling Theory and Evidence,” Journal of Finance, 59 (2), 507–535.
  • Hansen, Robert G. (1987), “A Theory for the Choice of Exchange Medium in Mergers and Acquisitions,” Journal of Business, 60 (1), 75–95
  • Hayes, Robert H., and Steven C. Wheelwright (1984), Restoring Our Competitive Edge: Competing Through Manufacturing, Vol. 8, New York: John Wiley & Sons.
  • Heckman, James J. (1979), “Sample Selection Bias as a Specification Error,” Econometrica, 47 (1), 153–61.
  • Helfat, Margaret A., and Constance E. Peteraf (2003), “The Dynamic Resource-Based View: Capability Lifecycles,” Strategic Management Journal, 24 (10), 997–1010.
  • Hitt, Michael A., Jeffrey S. Harrison, and R. Duane Ireland (2001), Mergers and Acquisitions: A Guide to Creating Value for Stakeholders, Oxford, UK: Oxford University Press.
  • ———, Robert E. Hoskisson, R. Duane Ireland, and Jeffrey S. Harrison (1991), “Effects of Acquisitions on R&D Inputs and Outputs,” Academy of Management Journal, 34 (3), 693–706.
  • ———, David King, Hema Krishnan, Marianna Makri, Mario Schijven, Katsuhiko Shimizu, and Hong Zhu (2009), “Mergers and Acquisitions: Overcoming Pitfalls, Building Synergy and Creating Value,” Business Horizons, 52, 523–29.
  • Hooley, Graham, John Fahy, Tony Cox, Jozsef Beracs, Krzysztof Fonfara, and Boris Snoj (1999), “Marketing Capabilities and Firm Performance: a Hierarchical Model.” Journal of Market-focused Management, 4, (3), 259–78.
  • Hulland, John, Michael Wade, and Kersi Antia (2007), “The Impact of Capabilities and Prior Investments on Online Channel Commitment and Performance,” Journal of Management Information Systems, 23 (4), 109–142.
  • Keller, Kevin Lane (1993), “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity,” Journal of Marketing, 57 ( January), 1–22.
  • ———, and Donald R. Lehmann (2006), “Brands and Branding: Research Findings and Future Priorities,” Marketing Science, 25 (6), 740–59.
  • Kim, MinChung, and Leigh M. McAlister (2011), “Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for Advertising,” Journal of Marketing, 75 ( July), 68–85.
  • King, David R., Dan R. Dalton, Catherine M. Daily, and Jeffery G. Covin (2004), “Meta-Analysis of Post-Acquisition Performance: Indications of Unidentified Moderators,” Strategic Management Journal, 25 ( February), 187–200.
  • Larsson, Rikard, and Sydney Finkelstein (1999), “Integrating Strategic, Organizational, and Human Resource Perspectives on Mergers and Acquisitions: A Case Survey of Synergy Realization,” Organization Science, 10 ( January–February), 1–26.
  • Loken, Barbara, and Deborah Roedder John (1993) “Diluting brand beliefs: when do brand extensions have a negative impact?” The Journal of Marketing July, 71–84.
  • Makri, Marianna, Michael A. Hitt, and Peter J. Lane (2010), “Complementary Technologies, Knowledge Relatedness, and Invention Outcomes in High Technology Mergers and Acquisitions,” Strategic Management Journal, 31 (6), 602–28.
  • Mizik, Natalie, Jonathan Knowles, and Isaac Dinner (2010), “Value Implications of Corporate Branding in Mergers,” MSI Working Paper Series 10–119.
  • Montgomery, Cynthia A. (1985), “Product Market Diversification and Market Power,” Academy of Management Journal, 28 ( December), 789–98.
  • Morgan, Neil, Rebecca J. Slotegraaf, and Douglas W. Vorhies (2009), “Linking Marketing Capabilities with Profit Growth,” International Journal of Research in Marketing, 26 (1), 284–93.
  • Palich, Lind E., Laura B. Cardinal, and Chet C. Miller (2000), “Curvilinearity in the Diversification-Performance Linkage: An Examination of over Three Decades of Research,” Strategic Management Journal, 21 (2), 155–74.
  • Podolny, Joel M. (1993), “A Status-Based Model of Market Competition,” American Journal of Sociology, 98 (4), 829–72.
  • Prahalad, C.K., and Richard A. Bettis (1986), “The Dominant Logic: A New Linkage Between Diversity and Performance,” Strategic Management Journal, 7 ( November–December), 485–90.
  • Rego, Lopo L., Matthew T. Billet, and Neil A. Morgan (2009), “Consumer-Based Brand Equity and Firm Risk,” Journal of Marketing, 73 ( November), 47–60.
  • Rumelt, Richard P. (1974), Strategy, Structure, and Economic Performance. Boston: Harvard Business School.
  • Sarkees, Matthews, John Hulland, and Rabikar Chatterjee (2014), “Investments in Exploitation and Exploration Capabilities: Balance versus Focus,” Journal of Marketing Theory and Practice, 22 (1), 7–24.
  • Schijven, Mario, and Michael A. Hitt (2012), “The Vicarious Wisdom of Crowds: Toward a Behavioral Perspective on Investor Reactions to Acquisition Announcements,” Strategic Management Journal, 33 (11), 1247–68.
  • Schneider, Joan, and Julie Hall (2011), “Why Most Product Launches Fail,” Harvard Business Review, 89 (4), 21–23.
  • Simonin, Bernard L., and Julie A. Ruth (1998), “Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes,” Journal of Marketing Research 35 ( February), 30–42.
  • Singh, Harbir, and Cynthia Montgomery (1987), “Corporate Acquisition Strategies and Economic Performance,” Strategic Management Journal, 8 (4), 377–86.
  • Sorescu, Alina B., Rajesh K. Chandy, and Jaideep C. Prabhu (2007) “Why some acquisitions do better than others: product capital as a driver of long-term stock returns,” Journal of Marketing Research 44 (1): 57–72.
  • Srinivasan, Raji, and Debika Sihi (2012), “Marketing Information Disclosures: A Review and Research Agenda,” in Handbook of Marketing and Finance, Shankar Ganesan, ed. Cheltenham: Edward Elgar Publishing, 108–126.
  • Srivastava, Rajendra K., Liam Fahey, and H. Kurt Christensen (2001), “The Resource-based View and Marketing: The Role of Market-based Assets in Gaining Competitive Advantage,” Journal of Management, 27 (6), 777–802.
  • ———, Tasadduq A. Shervani, and Liam Fahey (1998), “Market-Based Assets and Shareholder Value: A Framework for Analysis,” Journal of Marketing, 62 ( January), 2–18.
  • Swaminathan, Vanitha, and Christine Moorman (2009), “Marketing Alliances, Firm Networks, and Firm Value Creation,” Journal of Marketing, 73 ( September), 52–69.
  • Teece, David. J. (2007), Explicating Dynamic Capabilities: the Nature and Microfoundations of (Sustainable) Enterprise Performance, Strategic Management Journal, 28 (13) 1319–50.
  • Varadarajan, P. Rajan, Satish Jayachandran, and J. Chris White (2001), “Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy,” Journal of Marketing, 65 ( January), 15–28
  • Völckner, Franziska, Henrik Sattler, Thorsten Hennig-Thurau, and Christian M. Ringle. (2010), “The Role of Parent Brand Quality for Service Brand Extension Success,” Journal of Service Research, 13 ( November), 379–96.
  • Wiles, Michael A., Neil A. Morgan, and Lopo L. Rego (2012), “The Effect of Brand Acquisition and Disposal on Stock Returns,” Journal of Marketing, 76 ( January), 38–58.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.