Thinking and feeling on the World Wide Web: the impact of product type and time on World Wide Web advertising effectiveness

REFERENCES

• Belch, G.E. (1982) The effect of television commercial repetition on cognitive response and message acceptance. Journal of Consumer Research 9(1), 56-65, www.intelliquest.com/resources/reports
   Google Scholar
• Briggs, R. (1996) HotWired Advertising Effectiveness Study, www.intelliquest.com/resources/reports
   Google Scholar
• Briggs, R. (1997) IAB Online Advertising Effectiveness Study.
   Google Scholar
• Briggs, R. and Hollis, N. (1997) Advertising on the web: is there response before click-through? Journal of Advertising Research 37(2), 33-45.
   Google Scholar
• Brown, S.P. and Stayman, D.M. (1992) Antecedents and consequences of attitude toward the ad: a meta-analysis.Journal of Consumer Research 19(1), 34-51.
   Google Scholar
• Bruner II, G.G. and Kumar, A. (2000) Web commercials and advertising hierarchy-of-effects. Journal of Advertising Research 40(1/2), 35-42.
   Google Scholar
• Burke, R.R., Harlam, B.A. and Kahn, B.A. (1992) Comparing dynamic consumer choice in real and computer-simulated environment. Journal of Consumer Research 19(1), 71-82.
   Google Scholar
• Campo, K., Gijsbrechts, E. and Guerra, F. (1999) Computer simulated shopping experiments for analyzing dynamic purchasing patterns: validation and guidelines. Journal of Empirical Generalizations in Marketing Science 4,1-21.
   Google Scholar
• Chatterjee, P., Hoffman, D.L. and Novak, T.P. (1998) Modeling the Clickstream: Implications for Web-based Advertising Efforts. Project 2000 Vanderbilt Working Paper, www.2000.ogsm.vanderbilt.edu/research/ papers/html/manuscripts/clicks tream/clicks tream.html
   Google Scholar
• Chen, Q. and Wells, W.D. (1999) Attitude toward the site. Journal of Advertising Research 39(5), 27-37.
   Google Scholar
• Dahlén, M. (1998) Controlling the uncontrollable. Towards the perfect web sample. In Proceedings from the Worldwide Internet Seminar, Amsterdam: ESOMAR Publications Series Vol. 220, pp. 77-94.
   Google Scholar
• Dahlén, M. (2001) Banner ads through a new lens. Journal of Advertising Research 41(4), 23-30.
   Google Scholar
• Dahlén, M. and Bergendahl, J. (2001) Informing and transforming on the web: an empirical study of response to banner ads for functional and expressive products. International Journal of Advertising 20(2), 189-205.
   Google Scholar
• Dahlén, M., Mörner, N. and Ekborn, Y. (2000a) Effective Advertising on the Internet. The Effects of Banner Ads and Clickthrough. CCM Working Paper No. 22 , Stockholm School of Economics.
   Google Scholar
• Dahlén, M., Ekborn, Y. and Mörner, N. (2000b) To click or not to click: an empirical study of response to banner ads for high and low involvement products. Consumption, Markets & Culture 4(1), 57-76.
   Google Scholar
• Doubleclick (1996) Research Findings: Banner Burnout, www.doubleclick.com/us/resource-center/default.asp
   Google Scholar
• Doyle, B., Modahl, M.A. and Abbott, B. (1997) What advertising works. The Forrester Report 1(7).
   Google Scholar
• Ehrenberg, A. (1997) Repetitive advertising and the consumer. Journal of Advertising Research 17(2), 25-34.
   Google Scholar
• Ephron, E. (1995) More weeks, less weight: the shelf-space model of advertising. Journal of Advertising Research 35(3), 18-23.
   Google Scholar
• Fennell, G. (1978) Consumers' perceptions of the product-use situation. Journal of Marketing 42(2), 38-47.
   Google Scholar
• Gardner, M.P. (1985) Does attitude toward the advertisement affect brand attitude under a brand evaluation set? Journal of Marketing Research 22(2), 209-15.
   Google Scholar
• Haley, R.I. and Baldinger, A.L. (1991) The ARF Copy Research Validity Project. Journal of Advertising Research 31(2), 11-32.
   Google Scholar
• Hofacker, C.F. and Murphy, J. (1998) World Wide Web banner advertisement copy testing. European Journal of Marketing 32(7/8), 703-12.
   Google Scholar
• Hoffman, D.L. and Novak, T.P. (2000) How to acquire customers on the web. Harvard Business Review 78(3), 179-83.
   Google Scholar
• Holbrook, M.B. and Hirschman, E.C. (1982) The experiential aspects of consumption: consumer fantasies feelings, and fan. Journal of Consumer Research 9(3), 132-40.
   Google Scholar
• IAB (2001) Advertisement Revenue Report 2000, www.ikb.net/news/content/revenue.html
   Google Scholar
• Krugman, H.E. (1972) Why three exposures may be enough. Journal of Advertising Research 12(6), 11-15.
   Google Scholar
• McGuire, W.J. (1976) Some internal psychological factors influencing consumer choice. Journal of Consumer Research 2(4), 302-19.
   Google Scholar
• Malhotra, N.K. (1993) Marketing Research. Englewood-Clifis: Prentice-Hall.
   Google Scholar
• Mittal, B. (1989) Must consumer involvement always imply more information search? Advances in Consumer Research 16,167-72.
   Google Scholar
• Naples, M.J. (1997) Effective frequency: then and now. Journal of Advertising Research 37(4), 7-12.
   Google Scholar
• Newbold, P. (1991) Statistics for Business and Economics. Englewood-CliSs: Prentice-Hall.
   Google Scholar
• Nielsen NetRatings (2001) European Net Audience Still Growing, www.nua.ie/surveys
   Google Scholar
• Ratchford, B.T. (1987) New insights about the FCB grid .Journal of Advertising Research 27(4), 24-38.
   Google Scholar
• Rossiter, J.R. and Percy, L. (1987) Advertising and Promotion Management. Boston, MA: McGraw-Hill.
   Google Scholar
• Rossiter, J.R. and Percy, L. (1991) Emotions and motivations in advertising. Advances in Consumer Research 18, 100-10.
   Google Scholar
• Rossiter, J.R. and Percy, L. (1992) A model of brand awareness and brand attitude advertising strategies. Psychology and Marketing 9(1), 263-74.
   Google Scholar
• Rossiter, J.R. and Percy, L. (1997) Advertising Communications and Promotion Management. Boston, MA: McGraw-Hill.
   Google Scholar
• Rossiter, J.R., Percy, L. and Donovan, R.J. (1991) A better advertising planning grid. Journal of Advertising Research 31(5), 11-21.
   Google Scholar
• Sawyer, A. (1981) Repetition, cognitive responses and persuasion. In R.E. Petty, T.M. Ostrom and T.C. Brock (eds), Cognitive Responses in Persausion. Lawrence Erlbaum Associates.
   Google Scholar
• Stevenson, J., Bruner II, G.C. and Kumar, A. (2000) Webpage background and viewer attitudes. Journal of Advertising Research 40(1/2), 29-34.
   Google Scholar
• Tellis, G.J. (1997) Effective frequency: one exposure or three factors? Journal of Advertising Research 37(4), 75-80.
   Google Scholar
• Vaughn, R. (1980) How advertising works: a planning model. Journal of Advertising Research 20(5), 27-30.
   Google Scholar
• Vaughn, R. (1986) How advertising works: a planning model revisited. Journal of Advertising Research 26(1), 57-61.
   Google Scholar