Exploring How Disclosure Works for Listicle-Style Native Advertising: The Role of Persuasion Knowledge, Persuasion Appropriateness, and Supplementary Disclosure Effect of Brand Social Media

References

• Amazeen, Michelle A. (2020), “Resisting Covert Persuasion in Digital News: Comparing Inoculation and Reactance in the Processing of Native Advertising Disclosures and in Article Engagement Intentions.” Journalism & Mass Communication Quarterly, 1–28. https://doi.org/10.1177/1077699020952131
   Google Scholar
• Amazeen, Michelle A., and Ashley R. Muddiman (2018), “Saving Media or Trading on Trust?: The Effects of Native Advertising on Audience Perceptions of Legacy and Online News Publishers,” Digital Journalism, 6 (2), 176–95.
   Web of Science ®Google Scholar
• Amazeen, Michelle A., and Bartosz W. Wojdynski (2019), “Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts,” Mass Communication and Society, 22 (2), 222–47.
   Web of Science ®Google Scholar
• An, Soontae, Hannah Kang, and Sra Koo (2019), “Sponsorship Disclosures of Native Advertising: Clarity and Prominence,” Journal of Consumer Affairs, 53 (3), 998–1024.
   Web of Science ®Google Scholar
• Anderson, John R. (1983), “A Spreading Activation Theory of Memory,” Journal of Verbal Learning and Verbal Behavior, 22 (3), 261–95.
   Google Scholar
• Balasubramanian, Siva K., Ike Mathur, and Ramendra Thakur (2005), “The Impact of High-Quality Firm Achievements on Shareholder Value: Focus on Malcolm Baldrige and J. D. Power and Associates Awards,” Journal of the Academy of Marketing Science, 33 (4), 413–22.
   Web of Science ®Google Scholar
• Billock, J., and K. Wudel. (2015, April 10), 5 Shocking Ways Listicles Are Destroying Civilization. Data for Good. Retrieved from https://www.good.is/articles/online-lists-are-making-you-dumber
   Google Scholar
• Boerman, Sophie C., Eva A. van Reijmersdal, Esther Rozendaal, and Alexandra L. Dima (2018), “Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC),” International Journal of Advertising, 37 (5), 671–97.
   Web of Science ®Google Scholar
• Boerman, Sophie C., Eva A. van Reijmersdal, and Peter Neijens (2012), “Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses,” Journal of Communication, 62 (6), 1047–64.
   Web of Science ®Google Scholar
• Boerman, Sophie C., Eva A. van Reijmersdal, and Peter Neijens (2015), “Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs,” Journal of Advertising, 44 (3), 196–207.
   Web of Science ®Google Scholar
• Boerman, Sophie C., Lotte M. Willemsen, and Eva P. Van Der Aa (2017), “‘This Post is Sponsored’: Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook,” Journal of Interactive Marketing, 38, 82–92.
   Web of Science ®Google Scholar
• Bungey, S. (2014, September 30), “Some Facts about the Listicle,” The Morning News. Retrieved from http://www.themorningnews.org/article/some-facts-about-the-listicle
   Google Scholar
• Campbell, Colin, and Nathaniel J. Evans (2018), “The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-Style Native Advertising,” Journal of Interactive Marketing, 43, 17–32.
   Web of Science ®Google Scholar
• Campbell, Margaret C. (1995), “When Attention-getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments,” Journal of Consumer Psychology, 4 (3), 225–54.
   Google Scholar
• Campbell, Margaret C., and Amna Kirmani. (2000), “Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent,” Journal of Consumer Research, 27 (2), 69–83.
   Web of Science ®Google Scholar
• Campbell, Margaret C., Gina S. Mohr, and Peeter W.J. Verlegh (2013), “Can Disclosures Lead Consumers to Resist Covert Persuasion? The Important Roles of Disclosure Timing and Type of Response,” Journal of Consumer Psychology, 23 (4), 483–95.
   Web of Science ®Google Scholar
• Carlson, Matt (2015), “When News Sites Go Native: Redefining the Advertising–Editorial Divide in Response to Native Advertising,” Journalism, 16 (7), 849–65.
   Web of Science ®Google Scholar
• Cavill, Sarah (2019, November 1), “9 Tips about Listicles for Digital Marketers,” Digital Maedia Solutions, https://insights.digitalmediasolutions.com/articles/listicles-digital-marketers.
   Google Scholar
• Denning, S. (2014, August 29), “Five Reasons Why Millennials Love Listicles,” Forbes, http://www.forbes.com/sites/stevedenning/2014/08/29/five-reasons-why-millennials-love-listicles/#ea901f851aad
   Google Scholar
• Dodson, Sean (2016, October 24), “Four Reasons Why Listicles and Clickbait are Killing Real Journalism,” The Conversation, http://theconversation.com/four-reasons-why-listicles-and-clickbait-are-killing-realjournalism-67406.
   Google Scholar
• Drèze, Xavier, and François-Xavier Hussherr (2003), “Internet Advertising: Is Anybody Watching?,” Journal of Interactive Marketing, 17 (4), 8–23.
   Google Scholar
• Feldman, Lauren. (2013), “Learning about Politics from the Daily Show: The Role of Viewer Orientation and Processing Motivations,” Mass Communication and Society, 16 (4), 586–607.
   Web of Science ®Google Scholar
• Friestad, Marian, and Peter Wright (1994), “The Persuasion Knowledge Model: How People Cope with Persuasion Attempts,” Journal of Consumer Research, 21 (1), 1–31.
   Web of Science ®Google Scholar
• FTC (1970, October 21), “Commission Enforcement Policy Statement in Regard to Clear and Conspicuous Disclosure in Television Advertising,” https://www.ftc.gov/news-events/press-releases/1970/10/commission-enforcement-policy-statement-regard-clear-conspicuous.
   Google Scholar
• FTC (2015a), “Enforcement Policy Statement on Deceptively Formatted Advertisements,” https://www.ftc.gov/system/files/documents/public_statements/896923/151222deceptiveenforcement.pdf.
   Google Scholar
• FTC (2015b), “Native Advertising: A Guide for Businesses,” https://www.ftc.gov/tips-advice/business-center/guidance/native-advertisingguide-businesses.
   Google Scholar
• Gottfried, Robert A. (2014), “Six Ways this Article is Most Definitely Not an Ad: Deceptive Marketing and the Need for Clearly-defined Disclosure Rules in Online Native Advertisement,” Loyola Consumer Law Review, 27, 399–401.
   Google Scholar
• Guo, Fu, Guoquan Ye, Liselot Hudders, Wei Lv, Mingming Li, and Vincent G. Duffy. (2019), “Product Placement in Mass Media: A Review and Bibliometric Analysis,” Journal of Advertising 48 (2), 215–31.
   Web of Science ®Google Scholar
• Hauser, David, Gabriele Paolacci, and Jesse Chandler. (2019), “Common Concerns with MTurk as a Participant Pool: Evidence and Solutions.” In Handbook of Research Methods in Consumer Psychology, 319–37. Routledge.
   Google Scholar
• Hayes, Andrew F. (2009), “Beyond Baron and Kenny: Statistical Mediation Analysis in the New Millennium,” Communication Monographs, 76 (4), 408–20.
   Web of Science ®Google Scholar
• Hayes, Andrew F. (2013), Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach, New York, NY: Guilford Press.
   Google Scholar
• Holic, N. (2014, January 23), An Open Letter to List Articles. Huffington Post. Retrieved from http://www.huffingtonpost.
   Google Scholar
• IAB (2019), “IAB Native Advertising Playbook 2.0,” https://www.iab.com/insights/iab-native-advertising-playbook-2-0/., Accessed 9 May 2019.
   Google Scholar
• Isaac, Mathew S., Aaron R. Brough, and Kent Grayson (2016), “Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims,” Journal of Marketing Research, 53 (3), 338–53.
   Web of Science ®Google Scholar
• Isaac, Mathew S., and Kent Grayson (2016), “Beyond Skepticism: Can Accessing Persuasion Knowledge Bolster Credibility?,” Journal of Consumer Research, 43 (6), 895–912.
   Web of Science ®Google Scholar
• Jansen, F. (2014), “How Bulleted Lists and Enumerations in Formatted Paragraphs Affect Recall and Evaluation of Functional Text,” Information Design Journal, 21 (2), 146–62.
   Google Scholar
• Jiang, Mengtian, Brigitte A. McKay, Jef I. Richards, and Wally Snyder. (2017), “Now You See Me, but You Don't Know: Consumer Processing of Native Advertisements in Online News Sites,” Journal of Interactive Advertising, 17 (2), 92–108.
   Google Scholar
• Jung, A-Reum, and Jun Heo (2019), “Ad Disclosure vs. Ad Recognition: How Persuasion Knowledge Influences Native Advertising Evaluation,” Journal of Interactive Advertising, 19 (1), 1–14.
   Google Scholar
• Kalogeropoulos, Antonis. (2018), “Online News Video Consumption: A Comparison of Six Countries,” Digital Journalism, 6 (5), 651–65.
   Web of Science ®Google Scholar
• Kim, Sunny Jung, and Jeffrey T. Hancock (2017), “How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements,” Communication Research, 44 (7), 1019–45.
   Web of Science ®Google Scholar
• Krouwer, Simone, Karolien Poels, and Steve Paulussen. (2019), “Exploring Readers’ Evaluations of Native Advertisements in a Mobile News App,” Journal of Media Business Studies, 16 (2), 77–94.
   Web of Science ®Google Scholar
• Krouwer, Simone, Karolien Poels, and Steve Paulussen. (2020), “Moving towards Transparency for Native Advertisements on News Websites: A Test of More Detailed Disclosures,” International Journal of Advertising, 39 (1), 51–73.
   Web of Science ®Google Scholar
• Ksiazek, Thomas B., Edward C. Malthouse, and James G. Webster (2010), “News-Seekers and Avoiders: Exploring Patterns of Total News Consumption Across Media and the Relationship to Civic Participation,” Journal of Broadcasting & Electronic Media, 54 (4), 551–68.
   Web of Science ®Google Scholar
• Kuhn, Kerri-Ann L., Margee Hume, and Anita Love. (2010), “Examining the Covert Nature of Product Placement: Implications for Public Policy,” Journal of Promotion Management, 16 (1-2), 59–79.
   Google Scholar
• Maza, Cristina. (2015, August 18). “NBC Universal invests $200 million in BuzzFeed: Can it win over Millennials,” https://www.csmonitor.com/Business/2015/0818/NBC-Universal-invests-200-million-in-BuzzFeed-Can-it-win-over-Millennials
   Google Scholar
• McCartney, B. (2016), “Reflective Eye,” Editor & Publisher, 149 (10), 16–19.
   Google Scholar
• Meyer, Hans K., Doreen Marchionni, and Esther Thorson (2010), “The Journalist Behind the News: Credibility of Straight, Collaborative, Opinionated, and Blogged ‘News,’” American Behavioral Scientist, 54 (2), 100–19.
   Web of Science ®Google Scholar
• Mitchell, Amy, Jesse Holcomb, and Rachel Weisel (2016, June 15), “State of the News Media 2016,” Pew Research Center, http://www.journalism.org/2016/06/15/state-of-the-news-media-2016
   Google Scholar
• Newman, Nic, Richard Fletcher, David Levy, and Rasmus Kleis Nielsen. (2015), The Reuters Institute digital news report 2016. Reuters Institute for the Study of Journalism.
   Google Scholar
• Okrent, Arika (2014), “The Listicle as Literary Form,” The University of Chicago Magazine, http://mag.uchicago.edu/arts-humanities/listicle-literary-form.
   Google Scholar
• Owen, Simon (2019, October 8), “How BuzzFeed is Solving Native Advertising’s Scale Problem,” What’s New In Publishing, https://whatsnewinpublishing.com/how-buzzfeed-is-solving-native-advertisings-scale-problem
   Google Scholar
• Rodgers, Shelly (2003), “The Effects of Sponsor Relevance on Consumer Reactions to Internet Sponsorships,” Journal of Advertising, 32 (4), 67–76.
   Web of Science ®Google Scholar
• Rozendaal, Esther, Matthew A. Lapierre, Eva A. Van Reijmersdal, and Moniek Buijzen (2011), “Reconsidering Advertising Literacy as a Defense Against Advertising Effects,” Media Psychology, 14 (4), 333–54.
   Web of Science ®Google Scholar
• Sabatini, P. (2016, July 25), Millennials, Listicles, and Learning. Next Thought. https://nextthought.com/thoughts/2016/07/millennials-listicles-and-learning
   Google Scholar
• Sadri, Sean R. (2019), “Listicles and the Modern News Article: Comparing the Perceived Credibility of Listicles and Traditional Articles Among Millennial Media Consumers,” Atlantic Journal of Communication, 27 (2), 83–98.
   Web of Science ®Google Scholar
• Shewan, Dan (2020, February 25), “Native Advertising Examples: 5 the Best and Worst,” WordStream, https://www.wordstream.com/blog/ws/2014/07/07/native-advertising-examples.
   Google Scholar
• Spears, Nancy, and Surendra N. Singh (2004), “Measuring Attitude Toward the Brand and Purchase Intentions,” Journal of Current Issues & Research in Advertising, 26 (2), 53–66.
   Google Scholar
• Stringer, Paul. (2018), “Finding a Place in the Journalistic Field: The Pursuit of Recognition and Legitimacy at BuzzFeed and Vice,” Journalism Studies, 19 (13), 1991–2000.
   Web of Science ®Google Scholar
• Turcotte, Jason, Chance York, Jacob Irving, Rosanne M. Scholl, and Raymond J. Pingree (2015), “News Recommendations from Social Media Opinion Leaders: Effects on Media Trust and Information Seeking,” Journal of Computer-Mediated Communication, 20 (5), 520–35.
   Web of Science ®Google Scholar
• Tutaj, Karolina, and Eva A. van Reijmersdal (2012), “Effects of Online Advertising Format and Persuasion Knowledge on Audience Reactions,” Journal of Marketing Communication, 18 (1), 5–18.
   Google Scholar
• Vijgen, Bram (2014), “The Listicle: An Exploring Research on an Interesting Shareable New Media Phenomenon,” Studia Universitatis Babes-Bolyai-Ephemerides, 59 (1), 103–22.
   Google Scholar
• Wei, Mei-Ling, Eileen Fischer, and Kelley J. Main (2008), “An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing,” Journal of Public Policy & Marketing, 27 (1), 34–44.
   Web of Science ®Google Scholar
• Xie, Guang-Xin, David M. Boush, and Raymond R. Liu. (2015), “Tactical Deception in Covert Selling: A Persuasion Knowledge Perspective,” Journal of Marketing Communications, 21 (3), 224–40.
   Google Scholar
• Wojdynski, Bartosz W., Hyejin Bang, Kate Keib, Brittany N. Jefferson, Dongwon Choi, and Jennifer L. Malson. (2017), “Building a Better Native Advertising Disclosure,” Journal of Interactive Advertising, 17 (2), 150–61.
   Google Scholar
• Wojdynski, Bartosz W., and Nathaniel J. Evans (2016), “Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising,” Journal of Advertising, 45 (2), 157–68.
   Web of Science ®Google Scholar
• Wojdynski, Bartosz W., and Nathaniel J. Evans (2020), “The Covert Advertising Recognition and Effects (CARE) Model: Processes of Persuasion in Native Advertising and Other Masked Formats,” International Journal of Advertising, 39 (1), 4–31.
   Web of Science ®Google Scholar
• Wojdynski, Bartosz W., Nathaniel J. Evans, and Mariea Grubbs Hoy (2017), “Measuring Sponsorship Transparency in an Era of Native Advertising,” Journal of Consumer Affairs, 52 (1), 115–37.
   Web of Science ®Google Scholar
• Wu, Mu, Yan Huang, Ruobing Li, Denise Sevick Bortree, Fan Yang, Anli Xiao, and Ruoxu Wang. (2016), “A Tale of Two Sources in Native Advertising: Examining the Effects of Source Credibility and Priming on Content, Organizations, and Media Evaluations,” American Behavioral Scientist, 60 (12), 1492–509.
   Web of Science ®Google Scholar
• Youn, Seounmi, and Seunghyun Kim (2019), “Newsfeed Native Advertising on Facebook: Young Millennials’ Knowledge, Pet Peeves, Reactance and Ad Avoidance,” International Journal of Advertising, 38 (5), 651–83.
   Web of Science ®Google Scholar