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Journal of Internet Commerce Volume 16, 2017 - Issue 3
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Original Articles

An Empirical Study on the Factors Affecting Online Shopping Behavior of Millennial Consumers

ArunKumar SivaKumarSchool of Management, SASTRA University, Thanjavur, IndiaCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0001-9886-033X
ORCID Icon &
Abirami GunasekaranSchool of Management, SASTRA University, Thanjavur, IndiaORCID Iconhttp://orcid.org/0000-0001-9886-033X
ORCID Icon
Pages 219-230 | Published online: 09 Jun 2017

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