REFERENCES
- Grice , A. ( 2010 ). Election result still in doubt with four in 10 voters as yet undecided. The Independent, May 5.
- Ipsos-MORI . ( 2010 ). How Britain Voted 2010. Retrieved from http://www.ipsos-marketing.com/researchpublications/researcharchive/poll.aspx?oItemId=2613&view=wide Basingstoke:Palgrave