References
- Algesheimer , R. , Dholakia , U. M. and Herrmann , A. 2005 . The social influence of brand community: Evidence from European car clubs . Journal of Marketing , 69 ( 3 ) : 19 – 34 .
- Bagozzi , R. P. and Dholakia , U. M. 2006 . Antecedents and purchase consequences of customer participation in small group brand communities . International Journal of Research in Marketing , 23 ( 1 ) : 45 – 61 .
- Bonoma , T. V. 1985 . Case research in marketing: Opportunities, problems, and a process . Journal of Marketing Research , 22 ( 2 ) : 199 – 208 .
- Carlson , B. D. , Suter , T. A. and Brown , T. J. 2008 . Social versus psychological brand community: The role of psychological sense of brand community . Journal of Business Research , 61 ( 4 ) : 284 – 291 .
- Cova , B. 1997 . Community and consumption: Towards a definition of the "linking value" of product or services . European Journal of Marketing , 31 ( 3/4 ) : 297 – 316 .
- Delanty , G. 2003 . Community , London : Routledge .
- Dickson , G. , Arnold , T. and Chalip , L. 2005 . League expansion and interorganisational power . Sport Management Review , 8 ( 2 ) : 145 – 165 .
- Eisenhardt , K. M. 1989 . Building theories from case study research . Academy of Management Review , 14 ( 4 ) : 532 – 550 .
- Fisher , R. J. and Wakefield , K. 1998 . Factors leading to group identification: A field study of winners and losers . Psychology & Marketing , 15 : 23 – 40 .
- Gillham , B. 2000 . Case study research methods , London : Continuum .
- Glaser , B. G. and Strauss , A. 1967 . The discovery of grounded theory: Strategies for qualitative research , Chicago : Aldine .
- Gwinner , K. and Swanson , S. R. 2003 . A model of fan identification: Antecedents and sponsorship outcomes . The Journal of Services Marketing , 17 ( 3 ) : 275 – 294 .
- Haimes , G. 2005 Organizational culture and identity: A case study from the Australian Football League (Unpublished thesis, Victoria University, Perth, Australia) .
- Heere , B. and James , J. D. 2007 . Sports teams and their communities: Examining the influence of external group identities on team identity . Journal of Sport Management , 21 : 319 – 337 .
- Homburg , C. , Wieseke , J. and Hoyer , W. D. 2009 . Social identity and the Service-profit Chain . Journal of Marketing , 73 ( 2 ) : 38 – 54 .
- Kelley , S. W. and Hoffman , K. D. 1999 . Franchise relocation and sport introduction: A sports marketing case study of the Carolina Hurricanes' fan adoption plan . Journal of Services Marketing , 13 ( 6 ) : 469 – 480 .
- Madrigal , R. 2000 . The influence of social alliances with sports teams on intensions to purchase corporate sponsors’ products . Journal of Advertising , 29 ( 4 ) : 13 – 24 .
- Mahony , D. F. and Howard , D. A. 2001 . Sport business in the next decade: A general overview of expected trends . Journal of Sport Management , 15 ( 4 ) : 275
- McAlexander , J. H. , Schouten , J. W. and Koenig , H. F. 2002 . Building brand community . Journal of Marketing , 66 ( 1 ) : 38 – 54 .
- McMillan , D. W. and Chavis , D. M. 1986 . Sense of community: A definition and theory . Journal of Community Psychology , 14 ( 1 ) : 6 – 23 .
- Melnick , M. J. 1993 . Searching for sociability in the stands: A theory of sports spectating . Journal of Sport Management , 7 : 44 – 60 .
- Muniz , A. M. Jr and O'Guinn , T. C. 2001 . Brand community . Journal of Consumer Research , 27 ( 4 ) : 412 – 432 .
- Muniz , A. M. Jr and Jensen Schau , H. 2005 . Religiosity in the abandoned Apple Newton brand community . Journal of Consumer Research , 31 : 737 – 747 .
- O'Leary , Z. 2005 . Researching real-world problems: A guide to methods of inquiry , London : Sage Publications .
- O'Reilly , N. J. and Nadeau , J. P. 2006 . Revenue generation in professional sport: A diagnostic analysis . International Journal of Sport Management and Marketing , 1 ( 4 ) : 311 – 330 .
- Patton , M. Q. 2002 . Qualitative research & evaluation methods , 3rd ed , Thousand Oaks, CA : Sage .
- Richelieu , A. 2003 . “ A brand new world for sports teams ” . In Sharing best practices in sport marketing: The sport marketing association's inaugural book of papers , Edited by: Pitts , B. G. 3 – 21 . Morgantown, WV : Fitness Information Technology .
- Rook , D. W. 1985 . The ritual dimension of consumer behaviour . Journal of Consumer Research , 12 ( 3 ) : 251 – 264 .
- Rossman , G. B. and Rallis , S. F. 2003 . Learning in the field: An introduction to qualitative research , 2nd ed , Thousand Oaks, CA : Sage .
- Rugby League Stats 2009 . Retrieved on 13 October 2009 from: http://www.stats.rleague.com/rl/crowds/summary.html.
- Schau , H. J. , Muñiz , A. M.Jr. and Arnould , E. J. 2009 . How brand community practices create value . Journal of Marketing , 73 ( 5 ) : 30 – 51 .
- Schouten , J. W. and McAlexander , J. H. 1995 . Subcultures of consumption: An ethnography of the new bikers . Journal of Consumer Research , 22 ( 1 ) : 43 – 61 .
- Underwood , R. , Bond , E. and Baer , R. 2001 . Building service brands via social identity: Lessons from the sports marketplace . Journal of Marketing Theory & Practice , 9 ( 1 ) : 1 – 13 .
- Vincent , L. 2002 . Legendary brands: Unleashing the power of storytelling to create a winning marketing strategy , Chicago, IL : Dearborn Trade Publishing .
- Wann , D. L. and Branscombe , N. R. 1993 . Sports fans: Measuring degree of identification with their team . International Journal of Sport Psychology , 24 ( 1 ) : 1 – 17 .
- Wellman , B. 2001 . Physical place and cyberspace: The rise of personalized networking . International Journal of Urban and Regional Research , 25 ( 2 ) : 227 – 252 .
- Wells , W. D. and Lo Sciuto , L. A. 1966 . Direct observation of purchasing behaviour . Journal of Marketing Research , 3 ( 3 ) : 227 – 233 .
- Yin , R. K. 1994 . Case study research: Design and methods , 2nd ed , Thousand Oaks, CA : Sage .