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Original Articles

Effects of a perceived brand crisis on product evaluation and purchase intention: the moderating roles of brand credibility and brand attachment

品牌危机对于产品评价和购买动机的影响:品牌信誉和品牌情感的缓解作用

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Pages 213-226 | Received 12 Sep 2012, Accepted 28 Dec 2012, Published online: 20 Mar 2013

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