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Articles

Preventing brand name blunders in doing business across cultures: Theory and research

防止跨文化经营中的品牌战略失误:理论与研究

ORCID Icon, ORCID Icon, ORCID Icon & ORCID Icon
Pages 115-146 | Received 13 May 2017, Accepted 06 Mar 2019, Published online: 07 Feb 2020

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