1,712
Views
0
CrossRef citations to date
0
Altmetric
Leisure & Tourism

Tourists satisfaction in destination selection determinants and revisit intentions; perspectives from Ghana

, &
Article: 2318864 | Received 14 Mar 2022, Accepted 10 Feb 2024, Published online: 23 Feb 2024

References

  • Afro Tourism. (2019). http://afrotourism.com/travelogue/8-reasons-why-every-tourist-in-ghana-loves-cape-coast/ Accessed on 9th March 2019.
  • Albughuli, M. (2011). Exploring motivations and values for domestic travel from an Islamic and Arab standpoint: The case of Saudi Arabia [Master’s thesis]. University of Waterloo
  • Amissah, E. F. (2013). Tourist satisfaction with hotel services in Cape Coast and Elmina, Ghana. American Journal of Tourism Management, 2(1), 1–20. https://doi.org/10.5923/s.tourism.201304.03
  • Amuquandoh, F. E. (2011). International tourists’ concerns about traditional foods in Ghana. Journal of Hospitality and Tourism Management, 18(1), 1–9. https://doi.org/10.1375/jhtm.18.1.1
  • Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423. https://doi.org/10.1037/0033-2909.103.3.411
  • Asmelash, A. G., & Kumar, S. (2019). The structural relationship between tourist satisfaction and sustainable heritage tourism development in Tigrai, Ethiopia. https://doi.org/10.1016/j.heliyon.2019
  • Baniya, R., Ghimire, S., & Phuyal, S. (2017). Push and pull factors and their effects on international tourists’revisit intention to Nepal. The Gaze: Journal of Tourism and Hospitality, 8(8), 20–39. https://doi.org/10.3126/gaze.v8i0.17830
  • Bartlett, M. S. (1954). A note on the multiplying factors for various χ 2 approximations. Journal of the Royal Statistical Society. Series B (Methodological), 16(2), 296–298. https://doi.org/10.1111/j.2517-6161.1954.tb00174.x
  • Bayih, B. E., & Singh, A. (2020). Modeling domestic tourism: motivations, satisfaction and tourist behavioral intentions. Heliyon, 6(9), e04839. https://doi.org/10.1016/j.heliyon.2020.e04839
  • Boakye, K. A. (2012). Tourists’ views on safety and vulnerability. A study of some selected towns in Ghana. Tourism Management, 33(2), 327–333. https://doi.org/10.1016/j.tourman.2011.03.013
  • Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1), 97–116. https://doi.org/10.1016/S0261-5177(99)00095-3
  • Capon, W., Farley, J., & Hoenig, S. (1990). Determinants of financial performance: a meta analysis. Management Science, 36(10), 1143–1159. https://doi.org/10.1287/mnsc.36.10.1143
  • Çelik, S., & Dedeoğlu, B. B. (2019). Psychological factors affecting the behavioral intention of the tourist visiting Southeastern Anatolia. Journal of Hospitality and Tourism Insights, 2(4), 425–450. https://doi.org/10.1108/JHTI-01-2019-0005
  • Chen, C. F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115–1122. https://doi.org/10.1016/j.tourman.2006.07.007
  • Chi, C. G. Q., & Qu, H. (2008). Examining the structural relationship of destination image, tourist satisfaction and destination loyalty: an integrated approach. Tourism Management, 29(4), 624–636. https://doi.org/10.1016/j.tourman.2007.06.007
  • Chiang, C.-Y., & Jogaratnam, G. (2006). Why do women travel solo for purposes of leisure? Journal of Vacation Marketing, 12(1), 59–70. https://doi.org/10.1177/1356766706059041
  • Crossley, E. (2020). Ecological grief generates desire for environmental healing in tourism after COVID-19. Tourism Geographies, 22(3), 536–546. https://doi.org/10.1080/14616688.2020.1759133
  • Dann, G. M. (1977). Anomie ego-enhancement and tourism. Annals of Tourism Research, 4(4), 184–194. https://doi.org/10.1016/0160-7383(77)90037-8
  • Dann, G. M. (1981). Tourism motivations: An appraisal. Annals of Tourism Research, 8(2), 187–219. https://doi.org/10.1016/0160-7383(81)90082-7
  • Dayour, F. (2013). Are backpackers a homogeneous Group? A study of backpackers’ motivations in the Cape Coast-Elmina conurbation, Ghana. European Journal of Tourism, Hospitality and Recreation, 4(3), 69–94.
  • Elgammal, I., & Ghanem, M. M. (2016). Youth week of the Egyptian Universities: An opportunity for promoting domestic tourism. Journal of the Faculty of Tourism and Hotels, 10(2), 2.
  • Erbes, R. (1973). International tourism and the economy of developing countries. OECD.
  • Formica, S. (2002). Measuring destination attractiveness: a proposed framework. Journal of American Academy of Business, 1(2), 350–355.
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.1177/002224378101800313
  • Fourie, J., & Santana-Gallego, M. (2013). The determinants of African tourism. Development Southern Africa, 30(3), 347–366. https://doi.org/10.1080/0376835X.2013.817302
  • Gallarza, M. G., Fayos Gardó, T., & Calderón García, H. (2017). Experiential tourist shopping value: adding causality to value dimensions and testing their subjectivity. Journal of Consumer Behaviour, 16(6), 76–92. https://doi.org/10.1002/cb.1661
  • Ghana Tourism Authority. (2019). Tourist Statistical Fact Sheet on Ghana.
  • Ghana Tourism. (2013). http://www.tourismghana.com (Retrieved November 25, 2020).
  • Ghana Tourism. (2014). http://www.tourismghana.com.
  • Grimm, K. E., & Needham, M. D. (2012). Moving beyond the “I” in motivation attributes and perceptions of conservation volunteer tourists. Journal of Travel Research, 51(4), 488–501. https://doi.org/10.1177/0047287511418367
  • Guri, E. A. I., Osumanu, I. K., & Bonye, S. Z. (2021). Eco-cultural tourism development in Ghana: potentials and expected benefits in the Lawra Municipality. Journal of Tourism and Cultural Change, 19(4), 458–476. https://doi.org/10.1080/14766825.2020.173709
  • Hair, J. F., Jr, Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2010). SEM: An introduction. Multivariate data analysis. A Global Perspective, 5(6), 629–686.
  • Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling. (PLS-SEM): Sage Publications.
  • Hassan, S. B., & Soliman, M. (2021). COVID-19 and repeat visitation: Assessing the role of destination social responsibility, destination reputation, holidaymakers’ trust and fear arousal. Journal of Destination Marketing & Management, 19, 100495. https://doi.org/10.1016/j.jdmm.2020.100495
  • Hsu, C. H., Cai, L. A., and Li, M. (2010). Expectation, motivation and attitude: A tourist behavioral model. Journal of Travel Research, 49(3), 282–296. https://doi.org/10.1177/0047287509349266
  • Hsu, C. H., Cai, L. A., & Wong, K. K. (2007). A model of senior tourism motivations: anecdotes from Beijing and Shanghai. Tourism Management, 28(5), 1262–1273. https://doi.org/10.1016/j.tourman.2006.09.015
  • Hutchinson, J., Lai, F., & Wang, Y. (2009). Understanding the relationships of quality, value, equity, satisfaction, and behavioural intentions among golf travellers. Tourism Management, 30(2), 298–308. https://doi.org/10.1016/j.tourman.2008.07.010
  • Iso-Ahola, S. E. (1980). The social psychology of leisure and recreation. WC Brown Co. Publishers.
  • Iso-Ahola, S. E. (1982). Toward a social psychological theory of tourism motivation: a rejoinder. Annals of Tourism Research, 9(2), 256–262. https://doi.org/10.1016/0160-7383(82)90049-4
  • Iso-Ahola, S. E. (1983). Towards a social psychology of recreational travel. Leisure Studies, 2(1), 45–56. https://doi.org/10.1080/02614368300390041
  • Jamal, S.A., Othman, N.A. and Muhammad, N.N. (2011), “Tourist perceived value in a community-based homestay visit: an investigation into the functional and experiential aspect of value”, Journal of Vacation Marketing, 17(1), 5–15. https://doi.org/10.1177/1356766710391130
  • Jang, S., Bai, B., Hu, C., & Wu, C.-M. E. (2009). Affect, travel motivation, and travel intention: a senior market. Journal of Hospitality & Tourism Research, 33(1), 51–73. https://doi.org/10.1177/1096348008329666
  • Jang, S. S., & Wu, C.-M. E. (2006). Seniors’ travel motivation and the influential factors: an examination of Taiwanese seniors. Tourism Management, 27(2), 306–316. https://doi.org/10.1016/j.tourman.2004.11.006
  • Jarvis, J., & Peel, V. (2008). Study Backpackers: Australia’s short-stay international student travelers. In K. I. Hannam, & Ateljevic (Eds.), Back packer tourism: Concepts and profiles (pp. 157–173). Channel View.
  • Jing, C. J., & Rashid, B. (2018). Assessing the influence of destination perceived attributes performance on Chinese tourist emotional responses. Journal of Tourism, Hospitality and Environment Management, 3(11), 59–70.
  • Johann, M., Johann, M., Padma, P., & Padma, P. (2016). Benchmarking holiday experience: the case of senior tourists, Benchmarking. Benchmarking: An International Journal, 23(7), 1860–1875. https://doi.org/10.1108/BIJ-04-2015-0038
  • Jönsson, C., & Devonish, D. (2008). Does nationality, gender, and age affect travel motivation? A case of visitors to the Caribbean Island of Barbados. Journal of Travel & Tourism Marketing, 25(3–4), 398–408. https://doi.org/10.1080/10548400802508499
  • Kaiser, H. F. (1970). A second-generation little jiffy. Psychometrika, 35(4), 401–415. https://doi.org/10.1007/BF02291817
  • Khuong, M. N., & Ha, H. T. T. (2014). The influences of push and pull factors on the international leisure tourists’ return intention to Ho Chi Minh city, Vietnam–A mediation analysis of destination satisfaction. International Journal of Trade, Economics and Finance, 5(6), 490–496. https://doi.org/10.7763/IJTEF.2014.V5.421
  • Kim, Y. G., Eves, A., & Scarles, C. (2009). Building a model of local food consumption on trips and holidays: A grounded theory approach. International Journal of Hospitality Management, 28(3), 423–431. https://doi.org/10.1016/j.ijhm.2008.11.005
  • Kline, R. B. (2015). Principles and practice of structural equation modeling. Guilford publications.
  • Kozak, M., & Rimmington, M. (2000). Tourist satisfaction with Mallorca, Spain, as an off season holiday destination. Journal of Travel Research, 38(3), 260–269. https://doi.org/10.1177/004728750003800308
  • Laing, J., Wheeler, F., Reeves, K., & Frost, W. (2014). Assessing the experiential value of heritage assets: a case study of a Chinese heritage precinct, Bendigo, Australia. Tourism Management, 40, 180–192. https://doi.org/10.1016/j.tourman.2013.06.004
  • Lam, S. Y., Shankar, V., Erramilli, M. K., & Murthy, B. (2004). Customer value, satisfaction, loyalty, and switching costs: an illustration from a business-to-business service context. Journal of the Academy of Marketing Science, 32(3), 293–311. https://doi.org/10.1177/0092070304263330
  • Littrell, M. A., Paige, R. C., & Song, K. (2004). Senior travellers: Tourism activities and shopping behaviours. Journal of Vacation Marketing, 10(4), 348–362. https://doi.org/10.1177/135676670401000406
  • Li, X., Cheng, C.-K., Kim, H., & Petrick, J. (2008). A systematic comparison of first-time and repeat visitors via a two-phase survey. Tourism Management, 29, 278-93.
  • Liu, C. H., Horng, J. S., Chou, S. F., Chen, Y. C., Lin, Y. C., & Zhu, Y. Q. (2016). An empirical examination of the form of relationship between sustainable tourism experiences and satisfaction. Asia Pacific Journal of Tourism Research, 21(7), 717–740. https://doi.org/10.1080/10941665.2015.1068196
  • MacCannell, D. (2002). The ego factor in tourism. Journal of Consumer Research, 29(1), 146–151. https://doi.org/10.1086/339927
  • Mak, A. H., Wong, K. K., & Chang, R. C. (2009). Health or self-indulgence? The motivations and characteristics of Spa-Goers. International Journal of Tourism Research, 11(2), 185–199. https://doi.org/10.1002/jtr.703
  • Make, K. B. (2014). Marketing for hospitality and tourism. Pearson Education Limited.
  • Malviya, S. (2005). Tourism: Tourism: Policies, Planning and Governance. Gyan Publishing House.
  • Manosuthi, N., Lee, J., & Han, H. (2020). Predicting the revisit intention of volunteer tourists using the merged model between the theory of planned behavior and norm activation model. Journal of Travel & Tourism Marketing, 37(4), 510–532. https://doi.org/10.1080/10548408.2020.1784364
  • Maxham, J. G.III, (2001). Service recovery’s influence on consumer satisfaction, positive word-of-mouth, and purchase intentions. Journal of Business Research, 54(1), 11–24. https://doi.org/10.1016/S0148-2963(00)00114-4
  • McKercher, B., & Wong, D. Y. (2004). Understanding tourism behavior: Examining the combined effects of prior visitation history and destination status. Journal of Travel Research, 43(2), 171–179. https://doi.org/10.1177/0047287504268246
  • Mohammed, I., Mahmoud, M. A., & Hinson, R. E. (2021). The effect of brand heritage in tourists’ intention to revisit. Journal of Hospitality and Tourism Insights, 5(5), 886–904. https://doi.org/10.1108/JHTI-03-2021-0070
  • Ngoc, K. M., & Trinh, N. T. (2015). Factors affecting tourists’ return intention towards Vung Tau City, Vietnam-A mediation analysis of destination satisfaction. Journal of Advanced Management Science, 3(4).
  • Niggel, C., & Benson, A. (2007). Exploratory motivation of backpackers: The case of South Africa. Channel View.
  • Nunnally, J. (1978). Psychometric methods. McGraw-Hill.
  • Oliver, R. (1997). Satisfaction: A behavioral perspective on the consumer. McGraw-Hill.
  • Oliver, R. L. (2010). Satisfaction: A behavioral perspective on the consumer (2nd ed.). M.E. Sharpe.
  • Ooi, N., & Laing, J. H. (2010). Backpacker tourism: Sustainable and purposeful? Investigating the overlap between backpacker tourism and volunteer tourism motivations. Journal of Sustainable Tourism, 18(2), 191–206. https://doi.org/10.1080/09669580903395030
  • Oppermann, M. (1997). First-time and repeat visitors to New Zealand. Tourism Management, 18(3), 177–181. https://doi.org/10.1016/S0261-5177(96)00119-7
  • Park, D. B., & Yoon, Y. S. (2009). Segmentation by motivation in rural tourism: A Korean case study. Tourism Management, 30(1), 99–108. https://doi.org/10.1016/j.tourman.2008.03.011
  • Pearce, P. L. (2005). Tourist behaviour themes and conceptual schemes. Channel view Publications.
  • Pearce, P., Morrison, A. M., & Rutledge, J. L. (1998). Tourism: Bridges across continents. McGraw-Hill.
  • Perovic, Ð., Moric, I., Pekovic, S., Stanovcic, T., Roblek, V., & Pejic Bach, M. (2018). The antecedents of tourist repeat visit intention: systemic approach. Kybernetes, 47(9), 1857–1871. https://doi.org/10.1108/K-12-2017-0480
  • Petrick, J. F., & Backman, S. J. (2002). An examination of the construct of perceived value for the prediction of golf travelers’ intentions to revisit. Journal of Travel Research, 41(1), 38–45. https://doi.org/10.1177/004728750204100106
  • Pizam, A., Neumann, Y., & Reichel, A. (1978). Dimensions of tourist satisfaction with a destination. Annals of Tourism Research, 5(3), 314–322. ‘ https://doi.org/10.1016/0160-7383(78)90115-9
  • Prayag, G. (2012). Senior travelers’ motivations and future behavioral intentions: The case of nice. Journal of Travel & Tourism Marketing, 29(7), 665–681. https://doi.org/10.1080/10548408.2012.720153
  • Prayag, G., & Ryan, C. (2010). The relationship between the push and pull factors of a tourist destination: The role of nationality-an analytical qualitative research approach. Current Issues in Tourism, 14(2), 121–143. https://doi.org/10.1080/13683501003623802
  • Prebensen, N., & Xie, J. (2017). Efficacy of co-creation and mastering on perceived value and satisfaction in tourists’ consumption. Tourism Management, 60(Supplement C), 166–176. https://doi.org/10.1016/j.tourman.2016.12.001
  • Preko, A., Mohammed, I., & Ameyibor, L. E. K. (2020). Muslim tourist religiosity, perceived values, satisfaction, and loyalty. Tourism Review International, 24(2), 109–125. https://doi.org/10.3727/154427220X15845838896341
  • Quintal, V. A., & Polczynski, A. (2010). Factors influencing tourists’ revisit intentions. Asia Pacific Journal of Marketing and Logistics, 22(4), 554–578. https://doi.org/10.1108/13555851011090565
  • Ragavan, N. A., Subramonian, H., & Sharif, S. P. (2014). Tourists’ perceptions of destination travel attributes: An application to international tourists to Kuala Lumpur. Procedia - Social and Behavioral Sciences, 144, 403–411. https://doi.org/10.1016/j.sbspro.2014.07.309
  • Rajput, A., & Gahfoor, R. Z. (2020). Satisfaction and revisit intentions at fast food restaurants. Future Business Journal, 6(1). https://doi.org/10.1186/s43093-020-00021-0
  • Reid, L., & Reid, S. (1993). Communicating tourism supplier services: building repeat visitor relationships. Journal of Travel & Tourism Marketing, 2(2-3), 3–19. https://doi.org/10.1300/J073v02n02_02
  • Rittichainuwat, B. N., Qu, H., and Mongkhonvanit, C. (2008). Understanding the motivation of travelers on repeat visits to Thailand. Journal of Vacation Marketing, 14(1), 5–21. https://doi.org/10.1177/1356766707084216
  • Roscoe, J. T. (1975). Fundamental research statistics for the behavioral sciences. XXX.
  • Santouridis, I., & Trivellas, P. (2010). Investigating the impact of service quality and customer satisfaction on customer loyalty in mobile telephony in Greece. The TQM Journal, 22(3), 330–343. https://doi.org/10.1108/17542731011035550
  • Segars, A. H. (1997). Assessing the unidimensionality of measurement: A paradigm and illustration within the context of information systems research. Omega, 25(1), 107–121. https://doi.org/10.1016/S0305-0483(96)00051-5
  • Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach (7th ed.). John Wiley & Sons Ltd. Printer Trento Srl.
  • Sharma, P., & Nayak, J. K. (2019). Understanding memorable tourism experiences as the determinants of tourists’ behaviour. International Journal of Tourism Research, 21(4), 504–518. https://doi.org/10.1002/jtr.2278
  • Sirakaya, E., & Woodside, A. G. (2005). Building and testing theories of decision making by travellers. Tourism Management, 26(6), 815–832. https://doi.org/10.1016/j.tourman.2004.05.004
  • Soliman, M. (2021). Extending the theory of planned behavior to predict tourism destination revisit intention. International Journal of Hospitality & Tourism Administration, 22(5), 524–549. https://doi.org/10.1080/15256480.2019.1692755
  • Som, A. P. M., Marzuki, A., & Yousefi, M. (2012). Factors influencing visitors’ revisit behavioral intentions: A case study of Sabah, Malaysia. International Journal of Marketing Studies, 4(4), 39.
  • Sönmez, S. F., & Graefe, A. R. (1998). Influence of terrorism risk on foreign tourism decisions. Annals of tourism research, 25(1), 112-144.
  • Sørensen, F., & Jensen, J. F. (2015). Value creation and knowledge development in tourism experience encounters. Tourism Management, 46, 336–346. https://doi.org/10.1016/j.tourman.2014.07.009
  • Subhajit, B., & Rohit, K. V. (2017). Modeling tourists’ opinions using RIDIT analysis. In Handbook of research on holistic optimization techniques in the hospitality, tourism, and travel industry (pp. 423-443). IGI Global.
  • Um, S., Chon, K., & Ro, Y. H. (2006). Antecedents of revisit intention. Annals of Tourism Research, 33(4), 1141–1158. https://doi.org/10.1016/j.annals.2006.06.003
  • Um, S., & Crompton, J. L. (1990). Attitude determinants in tourism destination choice. Annals of Tourism Research, 17(3), 432–448. https://doi.org/10.1016/0160-7383(90)90008-F
  • UNWTO. (2019). International tourist arrivals reach 1.4 billion two years ahead of forecasts. Retrieved 16 June 2019, fromhttps://www2.unwto.org/press-release/2019-01-21/international-tourist-arrivals-reach-14-billion-two-years-ahead-forecasts.
  • Uysal, M., & Hagan, L. R. (1993). Motivation of pleasure to travel and tourism. In M.A. Khan, M. D. Olsen, and T. Var (Eds.), VNR’S Encyclopedia of Hospitality and Tourism (pp. 798–810). Van Nostrand Reinhold.
  • Valduga, M. C., Breda, Z., & Costa, C. M. (2020). Perceptions of blended destination image: the case of Rio de Janeiro and Brazil. Journal of Hospitality and Tourism Insights, 3(2), 75–93. https://doi.org/10.1108/JHTI-03-2019-0052
  • Vandenbosch, M. B. (1996). Confirmatory compositional approaches to the development of product spaces. European Journal of Marketing, 30(3), 23–46. https://doi.org/10.1108/03090569610107418
  • Weaver, P. A., McCleary, K. W., Lapisto, L., & Damonte, L. T. (1994). The relationship of destination selection attributes to psychological, behavioral and demographic variables. Journal of Hospitality & Leisure Marketing, 2(2), 93–109. https://doi.org/10.1300/J150v02n02_07
  • Wei, L., Qian, J., & Zhu, H. (2021a). Rethinking indigenous people as tourists: modernity, cosmopolitanism and the re-invention of indigeneity. Annals of Tourism Research, 89, 103200. https://doi.org/10.1016/j.annals.2021.103200
  • Wei, W., Zheng, Y., Zhang, L., & Line, N. (2021b). Leveraging customer-to-customer interactions to create immersive and memorable theme park experiences. Journal of Hospitality and Tourism Insights, 5(3), 647–662. https://doi.org/10.1108/JHTI-10-2020-0205
  • Wheeller, B. (1993). Sustaining the ego. Journal of Sustainable Tourism, 1(2), 121–129. https://doi.org/10.1080/09669589309450710
  • Wheeller, B. (1994). Ego tourism, sustainable tourism and the environment: A symbiotic, symbolic or shambolic relationship?. In: Seaton, A.V. (Ed.), Tourism: The state of the art (pp. 647–654). Wiley.
  • Wheeller, B. (2007). Sustainable mass tourism: more smudge than nudge. The canard continues. Tourism Recreation Research, 32(3), 73–75. https://doi.org/10.1080/02508281.2007.11081543
  • Wijaya, S., Wahyudi, W., Kusuma, C. B., & Sugianto, E. (2018). Travel motivation of Indonesian seniors in choosing destination overseas. International Journal of Culture, Tourism and Hospitality Research, 12(2), 185–197. https://doi.org/10.1108/IJCTHR-09-2017-0095
  • World Economic Forum. (2019). The travel and tourism competitiveness report, 2019. The World Economic Forum.
  • Yang, S., Isa, S. M., & Ramayah, T. (2022). Does uncertainty avoidance moderate the effect of self-congruity on revisit intention? A two-city (Auckland and Glasgow) investigation. Journal of Destination Marketing & Management, 24, 100703. https://doi.org/10.1016/j.jdmm.2022.100703
  • Yoo, C. K., Yoon, D., & Park, E. (2018). Tourist motivation: an integral approach to destination choices. Tourism Review, 73(2), 169–185. https://doi.org/10.1108/TR-04-2017-0085
  • Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism Management, 26(1), 45–56. https://doi.org/10.1016/j.tourman.2003.08.016
  • Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31–46. https://doi.org/10.1177/002224299606000203