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Journal of Marketing for Higher Education Volume 13, 2004 - Issue 1-2
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Original Articles

Alumni Perceptions of a Move to NCAA Division IA Football Membership

Dr. Donald P. Roy PhD Jennings A. Jones College of Business, Middle Tennessee State University
,
Susan K. Harmon PhD Jennings A. Jones College of Business, Middle Tennessee State University
&
Timothy R. Graeff PhD Jennings A. Jones College of Business, Middle Tennessee State University
Pages 179-197 | Received 10 Nov 2002, Accepted 24 Feb 2003, Published online: 11 Aug 2010

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