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Journal of Promotion Management Volume 6, 2001 - Issue 1-2
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SPECIAL INTERNET AND E-COMMERCE SECTION

Product Motivation and Purchasing Activity

An Exploratory Study of Consumers' Internet Purchasing Activity

Kathryn Dobie PhD Department of Business Administration, North Carolina A&T State University, 1601 East Market Street, Greensboro, NC, 27411, USA
,
James Grant DBA Department of Marketing, Western Carolina University, Cullowhee, NC, 28723, USA
&
Kathryn Ready PhD Department of Management and Marketing, University of Wisconsin-Eau Claire, Eau Claire, WI, 54701, USA
Pages 31-43 | Received 10 Nov 1999, Accepted 14 Feb 2000, Published online: 12 Oct 2008

References

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