121
Views
6
CrossRef citations to date
0
Altmetric
BRANDING, INTEGRATED MARKETING COMMUNICATIONS, AND PROMOTIONS

The Influence of Consumers' Environmental Sensitivity on Product Choices

An Empirical Study

&
Pages 133-146 | Received 17 Apr 2000, Accepted 15 Jun 2000, Published online: 12 Oct 2008

References

  • Barker , Kathleen , Fong , Lynda , Grossman , Samara , Quin , Colin and Reid , Rachel . 1994 . Comparison of self-reported recycling attitudes and behaviors with actual behaviors . Psychological Reports , 75 : 571 – 577 .
  • Gillespie , Robert J. 1991 . Pitfalls and opportunities for environmental marketers . Journal of Business Strategy , : 14 – 17 .
  • Granzin , Kent L. and Olsen , Janeen E. 1991 . Characterizing participants in activities protecting the environment: A focus on donating, recycling, and conservation behaviors . Journal of Public Policy and Marketing , 10 ( 2 ) : 1 – 27 .
  • Hein , I II and Carl , C. 1993 . Packaging perspective . Management Review , 82 ( 11 ) : 55
  • Available at http://www.iso14000.comThe ISO 14000 Info Center Web Site
  • Lempert , Philip . 1991 . What's on Shoppers' Minds . The Environment , September : 32
  • McCarty , John A. and Shrum , L. J. 1994 . The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior . Journal of Business Research , 30 : 53 – 62 .
  • Available at http://www.mindspring.com Mind Spring Earth Link Web Page
  • Available at http://www.pg.com/docInfo/enviro/packdata.htmPackaging Data. Procter and Gamble Environmental Update
  • The Roper Organization . 1991 . Consumers: How much will green cost? . The Environment , September : 27 – 31 .
  • Roberts , James A. 1996 . Will the real socially responsible consumer please step forward? . Business Horizons , January-February : 79 – 83 .
  • Schwepker , Charles Jr. and Cornwell , Bettina T. 1991 . An examination of ecologically concerned consumers and their intention to purchase ecologically packaged products . Journal of Public Policy and Marketing , 10 ( 2 ) : 77 – 101 .
  • Shetzer , Larry , Stackman , Richard W. and Moore , Larry F. 1990 . Business-environment attitudes and the new environmental paradigm . Journal of Environmental Education , 22 ( 1 ) : 14 – 21 .
  • Shrum , L. J. , McCarty , John A. and Lowrey , Tina M. 1995 . Buyer characteristics of the green consumer and their implications for advertising strategy . Journal of Advertising , 24 ( 2 ) : 25 – 31 . 71 – 72 . Summer

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.