References
- Abernethy , M. Avery and Franke , R. George . 1996 . The information content of advertising: A metaanalysis . Journal of Advertising , 25 Summer : 1 – 17 .
- Andreasen , R. Alan . 1994 . Social marketing: Its definition and domain . Journal of Public Policy & Marketing , 13 Spring : 108 – 114 .
- Austin , W. Eric , Pinkleton , B. and Fujioka , Yuki . 1999 . Assessing prosocial message effectiveness: Effects of message quality, production quality, and persuasiveness . Journal of Health Communication , 4 July-September : 195 – 210 .
- Bloom , N. Paul and Hussein , Y. Pattie . 1995 . Benefiting society and the bottom line . Marketing Management , 4 Winter : 8 – 18 .
- Business for Social Responsibility . 2003 . Issue Briefs online at http://www.bsr.org/BSRResources/
- Davis , J. Joel . 1997 . Advertising Research: Theory and Practice , Upper Saddle River, NJ : Prentice Hall .
- Allison , Fass . 2002 . How public service ads could be greatly improved . New York Times , May 8 : B8
- Graham , L. John , Kamins , A. Michael and Oetomo , S. Djoko . 1993 . Content analysis of German and Japanese advertising in print media from Indonesia, Spain, and the United States . Journal of Advertising , 22 June : 5 – 15 .
- Gunther , C. Albert and Thorson , Esther . 1992 . Perceived persuasive effects of product commercials and public service announcements . Communication Research , 19 ( 5 ) : 574 – 596 .
- Haley , Eric . 1996 . Exploring the construct of organization as source: Consumers' understandings of organizational sponsorship of advocacy advertising . Journal of Advertising , 25 Summer : 19 – 35 .
- Railton , Hill . 2001 . The marketing concept and health promotion: A survey and analysis of recent “health promotion” literature . Social Marketing Quarterly , 7 March : 29 – 53 .
- Hong , W. Jae , Muderrisoglu , Aydin and Zinkhan , M. George . 1987 . Cultural differences in advertising expressions . Journal of Advertising , 16 ( 1 ) : 55 – 62 .
- Kassarjian , H. Harold . 1977 . Content analysis in consumer research . Journal of Consumer Research , 4 June : 8 – 18 .
- Kolbe , H. Richard and Burnett , S. Melissa . 1991 . Content-analysis research: An examination of applications with directives for improving research reliability and objectivity . Journal of Consumer Research , 18 September : 243 – 250 .
- Kotler , Philip and Roberto , L. Eduardo . 1989 . Social Marketing: Strategies for Changing Public Behavior , New York, NY : The Free Press .
- Kotler , Philip , Roberto , Ned and Lee , Nancy . 2002 . Social Marketing: Improving the Quality of Life , Thousand Oaks, CA : Sage .
- Kotler , Philip and Zaltman , Gerald . 1971 . Social marketing: An approach to planned social change . Journal of Marketing , 35 July : 3 – 12 .
- Kraak , Vivica and Pelletier , L. David . 1998 . How marketers reach young consumers: Implications for nutrition education and health promotion campaigns . Family Economics & Nutrition Review , 11 ( 4 ) : 31 – 41 .
- Lorge , Sarah and Brewer , Geoffrey . 1998 . Is cause-related marketing worth it? . Sales & Marketing Management , 6 June : 72
- Maibach , Edward and Shenker , Amy . 1997 . Consensus conference on the future of social marketing . Journal of Health Communication , 2 October-December : 301 – 303 .
- Mueller , Barbara . 1991 . An analysis of information content in standardized versus specialized multinational advertisements . Journal of International Business Studies , 22 Spring : 23 – 39 .
- Nowack , I. Linda and Washburn , H. Judith . 2000 . Marketing alliances between non-profits and businesses: Changing the public's attitudes and intentions towards the cause . Journal of Nonprofit & Public Sector Marketing , 7 ( 4 ) : 33 – 44 .
- Peter , J. Paul . 1979 . Reliability: A Review of psychometric basics and recent marketing practices . Journal of Marketing Research , 16 February : 6 – 17 .
- Plutchik , Robert . 1980 . Emotion: A Psychoevolutionary Synthesis , New York : Harper & Row .
- Reichert , Tom , Heckler , E. Susan and Jackson , Sally . 2001 . The effects of sexual social marketing appeals on cognitive processing and persuasion . Journal of Advertising , 30 Spring : 13 – 27 .
- Resnik , Alan and Stern , L. Bruce . 1977 . An analysis of information content in television advertising . Journal of Marketing , 41 January : 50 – 53 .
- Ross , K. John III and Patterson , T. Larry . 1992 . Consumer perceptions of organizations that use cause-related marketing . Journal of the Academy of Marketing Science , 20 Winter : 93 – 97 .
- Sciulli , M. Lisa and Bebko , Charlene . Social Cause versus Profit Oriented Advertisements . Paper presented and published in the Proceedings for the Atlantic Marketing Association conference . Portland, ME.
- Shimp , A. Terence . 1997 . Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications , Fort Worth, TX : The Dryden Press .
- Smith , A. William . 1997 . “ Social marketing: Beyond the nostalgia ” . In Social Marketing: Theoretical and Practical Perspectives , Edited by: Golderg , Marvin , Fishbein , Martin and Middlestadt , Susan . 21 – 28 . Mahway, NJ : Lawrence Erlbaum Associates, Inc .
- Stead , Martine and Gerard , Hastings . 1997 . “ Advertising in the social marketing mix: Getting the balance right ” . In Social Marketing: Theoretical and Practical Perspectives , Edited by: Golderg , Marvin , Fishbein , Martin and Middlestadt , Susan . 29 – 44 . Mahway, NJ : Lawrence Erlbaum Associates, Inc .