Artificial Intelligence in Managing Market Relationships

References

• Anderson , J. C. and Narus , J. A. 1984 . ‘A Model of Distributor's Perspective of Distributors-Manufacturer Working Relationships,’ . Journal of Marketing , 48 : 62 – 74 . Fall
   Web of Science ®Google Scholar
• Barnes , J. G. and Howlett , D. M. 1998 . ‘Predictors of Equity in Relationships between Financial Providers and Retail Customers,’ . International Journal of Bank Marketing , 16 ( 1 ) : 15 – 23 .
   Google Scholar
• Bejou , D. , Wray , B. and Ingram , T. N. 1996 . ‘Determinants of Relationship Quality: An Artificial Neural Network Analysis,’ . Journal of Business Research , 36 : 137 – 143 . June
   Web of Science ®Google Scholar
• Bitner , M. J. 1995 . ‘Building Service Relationships: It's all About Promises,’ . Journal of the Academy of Marketing Science , 23 ( 4 ) : 246 – 251 .
   Google Scholar
• Brady , M. , Saren , M. and Tzokas , N. 1999 . ‘The Impact of IT on Marketing: An Evaluation,’ . Management Decision , 37 ( 10 ) : 785 – 766 .
   Google Scholar
• Brodie , R. , Coviello , R. , Brookes , R. and Little , V. 1997 . ‘Towards a Paradigm Shift in Marketing? An Examination of Current Marketing Practices,’ . Journal of Marketing Management , 13 : 383 – 406 .
   Google Scholar
• Buttle , F. 1996 . Relationship Marketing Theory and Practice , London : Paul Chapman .
   Google Scholar
• Christopher , M. 1994 . ‘Logistics and Customer Relationships,’ . Asia Australia Marketing Journal , 2 ( 1 ) : 93 – 98 .
   Google Scholar
• Christopher , M. , Payne , A. and Ballantyne , D. 1991 . Relationship Marketing , UK : Butterworth, Heinemann .
   Google Scholar
• Daskou , S. ‘The Science of Relating: Consumers' Views of Market Relationships' Papanikos, G. The International Conference on Business, Economics, Marketing and Management: Past Present and Future . Athens : Athens Institute of Education and Research .
   Google Scholar
• Daskou , S. and Hart , S. ‘Exchange Relationships: Consumers' Ways, Reasons and Pleasure' [CD Rom] Erasmus University . 29th European Marketing Academy Conference . Rotterdam CD Rom
   Google Scholar
• Dodge , F. H. and Fullerton , S. 1997 . ‘From Exchanges to Relationships: A Recon-ceptualisation of the Marketing Paradigm,’ . Journal of Marketing Theory and Practice , 5 : 21 – 7 . Spring
   Google Scholar
• Earl , M. and Feeny , D. 2000 . ‘Opinion How to be a CEO for the Information Age,’ . Sloan Management Review , 41 ( 2 ) : 11
   Google Scholar
• Evans , M. 1999 . ‘Food Loyalty Schemes-and the Orwellian . Millenium,' British Food Journal , 101 ( 2 ) : 132 – 147 .
   Google Scholar
• Ferber , J. 1999 . Multi Agent Systems: An Introduction to Distributed Artificial Intelligence , ADDISON-WESLEY .
   Google Scholar
• Fournier , S. 1998 . ‘Consumers and Their Brands: Developing Relationship Theory in Consumer Research,’ . Journal of Consumer Research , 24 : 343 – 373 . March
   Web of Science ®Google Scholar
• Ganesan , S. 1994 . ‘Determinants of Long Term Orientation in Buyer Seller Relationships,’ . Journal of Marketing , 58 : 71 – 85 . April
   Google Scholar
• Gordon , M. E. , McKeage , K. and Fox , M. A. 1998 . ‘Relationship Marketing Effectiveness: The Role of Involvement,’ . Psychology and Marketing , 15 : 443 – 459 . 5, August
   Web of Science ®Google Scholar
• Gronroos , C. 1994 . ‘From Marketing Mix to Relationship Marketing,’ . Management Decision , 32 ( 2 ) : 4 – 20 .
   Google Scholar
• Gronroos , C. 1995 . The Rebirth of Modern Marketing-Six Propositions about Relation ship Marketing
   Google Scholar
• Gronroos , C. 1990 . ‘Relationship Approach to the Marketing Function in Services Contexts,’ . Journal of Business Research , 29 ( 1 ) : 3 – 12 .
   Google Scholar
• Gwinner , K. P. , Gremler , D. D. and Bitner , M. J. 1998 . ‘Relational Benefits in Services Industries: The Customer's Perspective,’ . Journal of the Academy of Marketing Science , 26 ( 2 ) : 101 – 114 .
   Web of Science ®Google Scholar
• Jennings , N. R. “Towards a Co-operation Knowledge Level for Collaborative Problem Solving,” . Proc. 10th European Conference on Artificial Intelligence (ECAI-92) . pp. 224 – 228 .
   Google Scholar
• Jennings , N. R. , Norman , T. J. and Faratin , P. 1998 . ‘ADEPT: An Agent-based approach to business Process Management,’ . ACM SIGMOD Record , 27 ( 4 ) : 32 – 39 .
   Google Scholar
• Harker , M. J. 1999 . ‘Relationship Marketing Defined? An Examination of Current Relationship Marketing Definitions,’ . Marketing Intelligence and Planning , 17 ( 1 ) : 13 – 20 .
   Google Scholar
• Hart , S. , Smith , A. P. , Sparks , L. and Tzokas , N. 1999 . ‘Are Loyalty Schemes a Manifestation of Relationship Marketing?’ . Journal of Marketing Management , 15 : 541 – 562 . 6, July
   Google Scholar
• Iacobucci , D. and Ostrom , A. 1996 . ‘Commercial and Interpersonal Relationships: Using the Structure of Interpersonal relationships to Understand Individual-to-Individual, Individual-to-Firm, and Firm-to-Firm Relationships in Commerce’ . International Journal of Research in Marketing , 13 : 53 – 72 .
   Google Scholar
• Kandampully , J. and Duddy , R. 1999 . ‘Competitive Advantage Through Anticipation Innovation and Relationships,’ . Management Decision , 37 ( 1 ) : 51 – 56 .
   Google Scholar
• Labrou , Y. and Finin , T. ‘Towards a standard for an Agent Communication Language,’ . American Association for Artificial Intelligence Fall Symposium on “Communicative Actions in Humans and Machines.” .
   Google Scholar
• Lewin , J. E. and Johnston , W. J. 1997 . ‘Relationship Marketing Theory in Practice: A Case Study,’ . Journal of Business Research , 39 ( 1 ) : 23 – 31 .
   Web of Science ®Google Scholar
• Montgomery , D. B. and Weinberg , C. B. 1979 . ‘Toward Strategic Intelligence Systems,’ . Journal of Marketing , 43 Fall
   PubMedGoogle Scholar
• Pels , J. ‘Actors' Exchange Paradigm and Their Impact on the Choice of Marketing Models,’ . Proceedings of the 22nd Macro Marketing Conference Bergen . Edited by: Falkenberg , A. W. and Rittenburg , T. L. v. (2)
   Google Scholar
• Peppers , D. and Rogers , M. 1995 . ‘A New Marketing Paradigm: Share of Customer, not Market Share,’ . Planning Review , 2 : 14 – 18 .
   Google Scholar
• Pitta , D. A. 1998 . ‘Marketing One to One and it's Dependence on Knowledge Discovery in Databases,’ . Journal of Consumer Marketing , 15 ( 5 ) : 468 – 480 .
   Google Scholar
• Saren , M. and Tsokas Some , N. 1998 . Dangerous Axioms of Relationship Marketing . Journal of Strategic Marketing , 6
   Google Scholar
• Schrage , M. Merrill Lynch & Co., Inc. Forum. The Relationship Revolution [Web Page] Accessed 2000 Aug. Available at:http://www.ml.com/woml/forum/relation.htm
   Google Scholar
• Sheth , J. N. and Parvatiyar , A. 1995 . ‘Relationship Marketing in Consumer Markets: Antecedents and Consequences,’ . Journal of the Academy of Marketing Science , 23 ( 4 ) : 255 – 271 .
   Google Scholar
• Stone , R. N. and Mason , B. J. 1997 . ‘Relationship Management: Strategic Marketing's Next Source of Competitive Advantage,’ . Journal of Marketing Theory and Practice , 5 ( 2 ) : 8 – 19 .
   Google Scholar
• Wooldridge , M. and Jennings , N. R. 1995 . ‘Intelligent Agents: Theory and Practice,’ . Knowledge Engineering Review , 10 ( 2 ) : 115 – 152 .
   Web of Science ®Google Scholar
• Wray , B. , Palmer , A. and Bejou , D. 1994 . ‘Using Neural Network Analysis to Evaluate Buyer-Seller Relationships,’ . European Journal of Marketing , 28 ( 10 ) : 32 – 48 .
   Google Scholar
• Zineldin , M. 2000 . ‘Beyond Relationship Marketing: Technologicalship Marketing,’ . Marketing Intelligence and Panning , 18 ( 1 )
   Google Scholar
• Zineldin , M. , Johannisson , B. and Dandridge , T. 1997 . Relationship Management: A Multidimensional Perspective , Almqvist & Wiskel International .
   Google Scholar