To Be Or Not To Be: That Isn't the Question! An Empiric al Look at Online Versus Traditional Brick-and-Mortar Courses at the University Level

References

• Aggarwal, A. K., Veena Adlakha, and Tigineh Mersha (2006), "Continuous Improvement Process in Web-Based Education at a Public University," E-Service Journal, 4, 2 (Winter), 3-26.
   Google Scholar
• Association to Advance Collegiate Schools of Business (AACSB) International (2002), "Management Education at Risk," Report of the Management Education Task Force to the AACSB International Board of Directors, Tampa, August (available at www.gfme.org/issues/pdfs/Management%20Education%20at%20Risk.pdf
   Google Scholar
• Association to Advance Collegiate Schools of Business (AACSB) International (2008), "Eligibility Procedures and Accreditation Standards for Business Accreditation," Tampa, January 31 (available at www.aacsb.edu/accreditation/process/documents/AACSB_STANDARDS_Revised_Jan08.pdf
   Google Scholar
• Baker, Stacey M., Susan S. Kleine, and Mark Bennion (2003), "What Do They Know? Integrating the Core Concept of Customer Value into the Undergraduate Marketing Curriculum and Its Assessment," Journal of Marketing Education, 25 (1), 79-89.
   Google Scholar
• Barnes, F. Barry, and Charles W. Blackwell (2004), "Taking Business Training Online: Lessons from Academe," Journal of Applied Management and Entrepreneurship, 9 (1), 3-20.
   Google Scholar
• Bressler, Martin S., and Linda A. Bressler (2007), "Teaching Methodologies in the Classroom: A Study of Student Preferences," Academy of Educational Leadership Journal, 11 (1), 69-80.
   Google Scholar
• Clayton, John (2003), "Assessing and Researching the Online Learning Environment," in Technology-Rich Learning Environments: A Future Perspective, Myint Swe Khine and Darrell Fisher, eds., Singapore: World Scientific, 127-137.
   Google Scholar
• "$56 Billion Budgeted for Formal Training" (2006), Training, 43 (12), 20-32.
   Google Scholar
• Folkers, Deirdre A. (2005), "Competing in the Marketspace: Incorporating Online Education into Higher Education—An Organizational Perspective," Information Resources Management Journal, 18 (1), 61-77.
   Google Scholar
• Jones, Kirby O., and Craig A. Kelley (2003), "Teaching Marketing via the Internet: Lessons Learned and Challenges to Be Met," Marketing Education Review, 13 (1), 81-89.
   Google Scholar
• Kartha, C. Peeth (2006), "Learning Business Statistics: Online vs Traditional," Business Review, Cambridge, 5 (1), 27-32.
   Google Scholar
• Kidwell, Jill, John Mattie, and Michael Sousa (2000), "Prepare Your Campus for E-Business," Educause Quarterly, 23 (2), 20-27.
   Google Scholar
• Laudon, Kenneth C., and Jane Price Laudon (2000), Management Information Systems—Organization and Technology in the Networked Enterprise, 6th ed., Upper Saddle River, NJ: Prentice Hall.
   Google Scholar
• Levine, Arthur, and Jeffrey C. Sun (2002), "Barriers to Distance Education," American Council on Education Center for Policy Analysis, Washington, DC (available at www.acenet.edu/bookstore/pdf/distributed-learning/distributedlearning-06.pdf
   Google Scholar
• Lewer, Joshua J., R. Nicholas Gerlich, and Terry Pearson (2006), "Market Segmentation for Online Courses in the College of Business," Academy of Marketing Studies Journal, 10 (2), 95-105.
   Google Scholar
• Mintu-Wimsatt, Alma, Kendra Ingram, Mary Anne Milward, and Courtney Russ (2006), "On Different Teaching Delivery Methods: What Happens to Instructor Course Evaluations?" Marketing Education Review, 16 (3), 49-57.
   Google Scholar
• National Center for Education Statistics (2003), "Distance Education at Degree-Granting Postsecondary Institutions: 2000-2001," Institute of Education Sciences, U. S. Department of Education, Washington, DC (available at http://nces.ed.gov/surveys/peqis/publications/2003017/
   Google Scholar
• Priluck, Randi (2004), "Web-Assisted Courses for Business Education: An Examination of Two Sections of Principles of Marketing," Journal of Marketing Education, 26 (2), 161-173.
   Google Scholar
• Salimi, Anwar Y. (2007), "The Promise and Challenges for Distance Education in Accounting," Strategic Finance, 88 (7), 19-20, 53.
   Google Scholar
• Schweizer, Heidi (2004), "E-Learning in Business," Journal of Management Education, 28 (6), 674-692.
   Google Scholar
• Sitzmann, Traci, Kurt Kraiger, David Stewart, and Robert Wisher (2006), "The Comparative Effectiveness of Web-Based and Classroom Instruction: A Meta-Analysis," Personnel Psychology, 59 (3), 623-664.
   Google Scholar
• Strauss, Judy, and Donna J. Hill (2007), "Student Use and Perceptions of Web-Based Instructional Tools: Laggards in Traditional Classrooms," Marketing Education Review, 17 (3), 65-79.
   Google Scholar
• Taylor, Steven A., Michael Humphreys, Roger Singley, and Gary L. Hunter (2004), "Business Student Preferences: Exploring the Relative Importance of Web Management in Course Design," Journal of Marketing Education, 26 (1), 42-49.
   Google Scholar
• Tesone, Dana V. (2004), "Fourth Generation Online Learning for Business and Hospitality Management Schools: So Far, So Fast," Journal of Applied Management and Entrepreneurship, 9 (2), 57-66.
   Google Scholar
• "Training Reveals Rankings for 2011 Top 125; 2011 Top 125 Organizations Excel at Employee Development" (2011), Training, February 8 (available at www.trainingmag.com/article/training-reveals-rankings-2011-top-125/
   Google Scholar
• Tucker, Sheila (2001), "Distance Education: Better, Worse, or as Good as Traditional Education?" Online Journal of Distance Learning Administration, 4 (4) (available at www.westga.edu/~distance/ojdla/winter44/tucker44.html
   Google Scholar
• Williams, Ethlyn, and Rebecca Duray (2006), "Teamwork Orientation, Group Cohesiveness, and Student Learning: A Study of the Use of Teams in Online Distance Education," Journal of Management Education, 30 (4), 592-616.
   Google Scholar