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Original Article

Wearing More Than One Hat: Improving Student-Authored Case Longevity While Encouraging Additional Student Roles

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Pages 33-38 | Published online: 08 Dec 2014

References

  • Bailey, James, Mary Sass, Paul M. Swiercz, Craig Seal, and D. Christopher Kayes (2005), "Teaching with and Through Teams: Student-Written, Instructor-Facilitated Case Writing and the Signatory Code," Journal of Management Education, 29 (February), 39-59.
  • Ellet, William (2007), The Case Study Handbook, Boston: Harvard Business School Press.
  • Forman, Howard (2006), "Participative Case Studies: Integrating Case Writing and Traditional Case Study Approach in a Marketing Context," Journal of Marketing Education, 28 (August), 106-113.
  • Granitz, Neil A. (2001), "Active Learning and Morality: Incorporating Greater Meaning into Marketing Education," Marketing Education Review, 11 (Summer), 25-41.
  • Kennedy, Ellen J., Leigh Lawton, and Erika Walker (2001), "The Case for Using Live Cases: Shifting the Paradigm in Marketing Education," Journal of Marketing Education, 23 (August), 145-151.
  • Levy, Michael, and Barton Weitz (2009), Retailing Management, 7th ed., New York: McGraw-Hill Irwin.
  • Lincoln, Douglas J. (2006), "Student Authored Cases: Combining Benefits of Traditional and Live Case Methods of Instruction," Marketing Education Review, 16 (Spring), 1-7.
  • Lopez, Tará B., and Renée G. Lee (2005), "Five Principles for Workable Client-Based Projects: Lessons from the Trenches," Journal of Marketing Education, 27 (August), 172-188.
  • Rosenbloom, Bert (2011), Marketing Channels: A Management View, 8th ed., Mason, OH: Cengage Learning.
  • Swiercz, Paul M. (1998), "SWIF Learning: A Guide to Student-Written Instructor-Facilitated Case Writing," School of Business and Public Management, George Washington University, Washington, DC.
  • West, Douglas, John Ford, and Essam Ibrahim (2010), Strategic Marketing: Creating Competitive Advantage, 2d ed., Oxford: Oxford University Press.

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