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Marketing Education Review Volume 23, 2013 - Issue 1
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Original Article

Using Live Cases for Teaching, Industry Collaboration, and Research

Mikko Laukkanen School of Business, Aalto University, Helsinki, Finland
,
Pekka Mattila School of Business, Aalto University, Helsinki, Finland
,
Jari Salo Oulu Business School, University of Oulu, Oulu, Finland
&
Henrikki Tikkanen School of Business, Aalto University, Helsinki, Finland
Pages 65-72 | Published online: 08 Dec 2014

References

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  • Schlee, Regina P., and Jeffrey B. Van Duzer (2007), "An Examination of Alternative Approaches to the Treatment of Confidential Information in Live Case Projects," Marketing Education Review, 17 (2), 71-82.
  • Strauss, Anselm C., and Juliet M. Corbin (1990), Basics of Qualitative Research: Grounded Theory Procedures and Techniques, Newbury Park, CA: Sage.
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  • Yin, Robert K. (1994), Case Study Research: Designs and Methods, 2d ed., Thousand Oaks, CA: Sage.

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