The relationship between exposure to brand-specific alcohol advertising and brand-specific consumption among underage drinkers – United States, 2011–2012

References

• Donovan JE. The burden of alcohol use: focus on children and preadolescents. Alcohol Res Curr Rev 2013;35:186–192.
   Web of Science ®Google Scholar
• Patrick ME, Schulenberg JE. Prevalence and predictors of adolescent alcohol use and binge drinking in the United States. Alcohol Res Curr Rev 2013;35:193–200.
   Web of Science ®Google Scholar
• White A, Hingson R. The burden of alcohol use: excessive alcohol consumption and related consequences among college students. Alcohol Res Curr Rev 2013;35:201–218.
   Web of Science ®Google Scholar
• Johnston LD, Miech RA, O’Malley PM, Bachman JG, Schulenberg JE. Use of alcohol, cigarettes, and number of illicit drugs declines among U.S. teens. Ann Arbor, MI: University of Michigan News Service; 2014. Available from: http://www.monitoringthefuture.org [last accessed 6 Jan 2015].
   Google Scholar
• Smith LA, Foxcroft DR. The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people: systematic review of prospective cohort studies. BMC Public Health 2009;9:51.
   Google Scholar
• Anderson P, de Bruijn A, Angus K, Gordon R, Hastings G. Impact of alcohol advertising and media exposure on adolescent alcohol use: a systematic review of longitudinal studies. Alcohol Alcohol 2009;44:229–243.
   PubMed Web of Science ®Google Scholar
• Federal Trade Commission. Self-regulation in the alcohol industry: report of the Federal Trade Commission. Washington, DC: Federal Trade Commission; 2014. Available from: http://www.ftc.gov/system/files/documents/reports/sel-regulation-alcohol-industry-report-federal-trade-commission/140320alcoholreport.pdf [last accessed 6 Jan 2015].
   Google Scholar
• Saffer H. Alcohol advertising and motor vehicle fatalities. Rev Econ Stat 1997;79:431–442.
   Web of Science ®Google Scholar
• Fisher JC, Cook PA. Advertising, alcohol consumption, and mortality: an empirical investigation. Westport, CT: Greenwood Press; 1995.
   Google Scholar
• Goel R, Morey M. The interdependence of cigarette and liquor demand. South Econ J 1995;62:451–459.
   Web of Science ®Google Scholar
• Duffy M. The influence of prices, consumer incomes and advertising upon the demand for alcoholic drinks in the United Kingdom. Br J Alcohol Alcohol 1981;16:200–208.
   Web of Science ®Google Scholar
• Duffy MH. Advertising and the inter-product distribution of demand. Eur Econ Rev 1987;31:1051–1070.
   Web of Science ®Google Scholar
• Duffy M. Advertising and alcoholic drink demand in the UK: Some further Rotterdam model estimates. Int J Advert 1990;9:247–257.
   Google Scholar
• Duffy M. Advertising and the consumption of tobacco and alcoholic drink: a system-wide analysis. Scott J Polit Econ 1991;38:369–385.
   Web of Science ®Google Scholar
• Duffy M. Advertising in demand systems for alcoholic drinks and tobacco: a comparative study. J Policy Model 1994;17:557–577.
   Web of Science ®Google Scholar
• Franke G, Wilcox G. Alcoholic beverage advertising and consumption in the United States, 1964–1984. J Advert 1987;16:22–30.
   Web of Science ®Google Scholar
• Gius MP. Using panel data to determine the effect of advertising on brand-level distilled spirits sales. J Stud Alcohol 1996;57:73–76.
   PubMed Web of Science ®Google Scholar
• Grabowski HG. The effects of advertising on the interindustry distribution of demand. In: Explorations in economic research. Vol. 3, No. 1. Cambridge, MA: National Bureau of Economic Research; 1976;21–75.
   Google Scholar
• Lariviere E, Larue B, Chalfant J. Modeling the demand for alcoholic beverages and advertising specifications. Agric Econ 2000;22:147–162.
   Web of Science ®Google Scholar
• McGuinness T. An econometric analysis of total demand for alcoholic beverages in the U.K., 1956–75. J Ind Econ 1980;29:85.
   Google Scholar
• McGuiness T. The demand for beer, spirits and wine in the U.K., 1965–1975. In: Grant M, Plant M, Williams A, editors. Economics and alcohol: consumption and controls. New York: Gardner Press, Inc., 1983;238–242.
   Google Scholar
• Nelson JP, Moran JR. Advertising and US alcoholic beverage demand: system-wide estimates. Appl Econ 1995;27:1225–1236.
   Web of Science ®Google Scholar
• Peles Y. Rates of amortization of advertising expenditures. J Polit Econ 1971;79: 1032.
   Web of Science ®Google Scholar
• Peles Y. Economies of scale in advertising beer and cigarettes. J Bus 1971;44:32–37.
   Web of Science ®Google Scholar
• Picconi MI, Olson CL. Advertising decision rules in a multibrand environment: Optional control theory and evidence. J Mark Res 1978;15:87–92.
   Web of Science ®Google Scholar
• Selvanathan EA. Advertising and alcohol demand in the UK: further results. Int J Advert 1989;8:181–188.
   Google Scholar
• Simon JL. The effect of advertising on liquor brand sales. J Mark Res 1969;6:301–313.
   Web of Science ®Google Scholar
• Smart RG. Socio-economic, lifestyle, and availability factors in the stabilization of alcohol consumption in Canada. Can J Public Health 1987;78:176–180.
   PubMed Web of Science ®Google Scholar
• Smart RG. Does alcohol advertising affect overall consumption? A review of empirical studies. J Stud Alcohol 1988;49:314–323.
   PubMed Web of Science ®Google Scholar
• Smith DI. Consumption and advertising of alcoholic beverages in Australia, 1969–86. Drug Alcohol Rev 1990;9:33–42.
   PubMedGoogle Scholar
• Tegene A. The Kalman filter approach for testing structural change in the demand for alcoholic beverages in the US. Appl Econ 1990;22:1407–1416.
   Web of Science ®Google Scholar
• Bourgeois JC, Barnes JG. Does advertising increase alcohol consumption? J Advert Res 1979;19:19–29.
   Web of Science ®Google Scholar
• Wilcox GB, Kang EY, Chilek LA. Beer, wine, or spirits? Advertising’s impact on four decades of category sales. Int J Advert 2015;34:641–657.
   Google Scholar
• Siegel M, DeJong W, Naimi TS, Fortunato EK, Albers AB, Heeren T, Rosenbloom DL, et al. Brand-specific consumption of alcohol among underage youth in the United States. Alcohol Clin Exp Res 2013;37:1195–1203.
   PubMed Web of Science ®Google Scholar
• Nielsen (2011–2012). Copyright 2011–2012 Nielsen. Ratings and other data contained herein are the copyrighted property of Nielsen. Unauthorized use of this copyrighted material is expressly prohibited. Violators may be subject to criminal and civil penalties under federal law (17 USC 101 et seq.). All rights reserved. The Nielsen Company. 2011–2012.
   Google Scholar
• Connolly GM, Casswell S, Zhang JF, Silva PA. Alcohol in the mass media and drinking by adolescents: a longitudinal study. Addiction 1994;89:1255–1263.
   PubMed Web of Science ®Google Scholar
• McClure AC, Dal Cin S, Gibson J, Sargent JD. Ownership of alcohol-branded merchandise and initiation of teen drinking. Am J Prev Med 2006;30:277–283.
   PubMed Web of Science ®Google Scholar
• Henriksen L, Feighery EC, Schleicher NC, Fortmann SP. Receptivity to alcohol marketing predicts initiation of alcohol use. J Adolesc Health 2008;42:28–35.
   PubMed Web of Science ®Google Scholar
• McClure AC, Stoolmiller M, Tanski SE, Worth KA, Sargent JD. Alcohol-branded merchandise and its association with drinking attitudes and outcomes in US adolescents. Arch Pediatr Adolesc Med 2009;163:211–217.
   PubMed Web of Science ®Google Scholar
• Gordon R, MacKintosh AM, Moodie C. The impact of alcohol marketing on youth drinking behaviour: a two-stage cohort study. Alcohol Alcohol 2010;45:470–480.
   PubMed Web of Science ®Google Scholar
• Stoolmiller M, Wills TA, McClure AC, Tanski SE, Worth KA, Gerrard M, Sargent JD. Comparing media and family predictors of alcohol use: a cohort study of US adolescents. BMJ Open 2012;2:e000543.
   PubMedGoogle Scholar
• Morgenstern M, Sargent JD, Sweeting H, Faggiano F, Mathis F, Hanewinkel R. Favourite alcohol advertisements and binge drinking among adolescents: a cross-cultural cohort study. Addiction 2014;109:2005–2015.
   PubMed Web of Science ®Google Scholar
• Casswell S, Zhang JF. Impact of liking for advertising and brand allegiance on drinking and alcohol-related aggression: a longitudinal study. Addiction 1998;93:1209–1217.
   PubMed Web of Science ®Google Scholar
• Tanski SE, McClure AC, Li Z, Jackson K, Morgenstern M, Li Z, Sargent JD. Cued recall of alcohol advertising on television and underage drinking behavior. JAMA Pediatr 2015;169:264–271.
   PubMed Web of Science ®Google Scholar
• Morgenstern M, Isensee B, Sargent JD, Hanewinkel R. Attitudes as mediators of the longitudinal association between alcohol advertising and youth drinking. Arch Pediatr Adolesc Med 2011;165:610–616.
   PubMed Web of Science ®Google Scholar
• Grenard JL, Dent CW, Stacy AW. Exposure to alcohol advertisements and teenage alcohol-related problems. Pediatrics 2013;131:e369–379.
   PubMed Web of Science ®Google Scholar
• Collins RL, Ellickson PL, McCaffrey D, Hambarsoomians K. Early adolescent exposure to alcohol advertising and its relationship to underage drinking. J Adolesc Health 2007;40:527–534.
   PubMed Web of Science ®Google Scholar
• Stacy AW, Zogg JB, Unger JB, Dent CW. Exposure to televised alcohol ads and subsequent adolescent alcohol use. Am J Health Behav 2004;28:498–509.
   PubMed Web of Science ®Google Scholar
• Ellickson PL, Collins RL, Hambarsoomians K, McCaffrey DF. Does alcohol advertising promote adolescent drinking? Results from a longitudinal assessment. Addiction 2005;100:235–246.
   PubMed Web of Science ®Google Scholar
• Snyder LB, Milici FF, Slater M, Sun H, Strizhakova Y. Effects of alcohol advertising exposure on drinking among youth. Arch Pediatr Adolesc Med 2006;160:18–24.
   PubMed Web of Science ®Google Scholar
• Pierce JP, Gilpin E, Burns DM, Whalen E, Rosbrook B, Shopland D, Johnson M. Does tobacco advertising target young people to start smoking? JAMA 1991;266:3154–3158.
   PubMed Web of Science ®Google Scholar
• DiFranza JR, Richards JW, Paulman PM, Wolf-Gillespie N, Fletcher C, Jaffe RD, Murray D. RJR Nabisco’s cartoon camel promotes camel cigarettes to children. JAMA 1991;266:3149–3153.
   PubMed Web of Science ®Google Scholar
• Pucci LG, Siegel M. Exposure to brand-specific cigarette advertising in magazines and its impact on youth smoking. Prev Med 1999;29:313–320.
   PubMed Web of Science ®Google Scholar
• Ross CS, Maple E, Siegel M, DeJong W, Naimi TS, Ostroff J, Padon AA, et al. The relationship between brand-specific alcohol advertising on television and brand-specific consumption among underage youth. Alcohol Clin Exp Res 2014;38:2234–2242.
   PubMed Web of Science ®Google Scholar
• Ross CS, Maple E, Siegel M, DeJong W, Naimi TS, Padon AA, Borzekowski DL, et al. The relationship between population-level exposure to alcohol advertising on television and brand-specific consumption among underage youth in the US. Alcohol Alcohol 2015;50:358–364.
   PubMed Web of Science ®Google Scholar
• Nielsen. The total audience report: Q4, 2014. New York: Nielsen; 2015. Available from: www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2015-reports/total-audience-report-q4-2014.pdf [last accessed 29 Apr 2015].
   Google Scholar
• Assessment of the average price and ethanol content of alcoholic beverages by brand – United States, 2011. Alc Clin Exp Res 2012;36:1288–1297.
   PubMed Web of Science ®Google Scholar
• M. Shanken Communications. The U.S. Distilled Spirits Market: Impact Databank Review and Forecast. 2013 Edition. New York: M. Shanken Communications; 2015.
   Google Scholar
• M. Shanken Communications. The U.S. Beer Market: Impact Databank Review and Forecast. 2013 Edition. New York: M. Shanken Communications; 2015.
   Google Scholar
• M. Shanken Communications. The U.S. Distilled Wine Market: Impact Databank Review and Forecast. 2013 Edition. New York: M. Shanken Communications; 2015.
   Google Scholar
• Siegel M, Chen K, DeJong W, Naimi TS, Ostroff J, Ross CS, Jernigan DH. Differences in alcohol brand consumption between underage youth and adults – United States, 2012. Subst Abuse 2015;36:106–112.
   PubMed Web of Science ®Google Scholar
• Ross CS, Ostroff J, Siegel MB, DeJong W, Naimi TS, Jernigan DH. Youth alcohol brand consumption and exposure to brand advertising in magazines. J Stud Alc Drugs 2014;75:615–622.
   PubMed Web of Science ®Google Scholar
• Broadbent S. What do advertisements really do for brands? Int J Advertising 2000;19:147–165.
   Google Scholar
• Broadbent S. Accountable advertising: a handbook for managers and analysts. Henley-on-Thames, UK: Admap Publications; 1997.
   Google Scholar
• Albers AB, DeJong W, Naimi TS, Siegel M, Shoaff JR, Jernigan DH. Minimum financial outlays for purchasing alcohol brands in the U.S. Am J Prev Med 2013;44:67–70.
   Google Scholar
• Nhean S, Nyborn J, Hinchey D, Valerio H, Kinzel K, Siegel M, Jernigan DH. The frequency of company-sponsored alcohol brand-related sites on Facebook™ – 2012. Subst Use Misuse 2014;49:779–782.
   PubMed Web of Science ®Google Scholar
• Kerr WC, Greenfield TK, Bond J, Ye Y, Rehm J. Age-period-cohort modeling of alcohol volume and heavy drinking days in the US National Alcohol Surveys: divergence in younger and older adult trends. Addiction 2009;104:27–37.
   PubMed Web of Science ®Google Scholar
• Harkonen JT, Makela P. Age, period and cohort analysis of light and binge drinking in Finland, 1968–2008. Alcohol Alcohol 2011;46:349–356.
   PubMed Web of Science ®Google Scholar
• Pedersen ER, Hsu SH, Neighbors C, Paves AP, Larimer ME. Exploring relationships between facets of self-esteem and drinking behavior among diverse groups of young adults. Addict Behav 2013;38:2581–2585.
   PubMed Web of Science ®Google Scholar
• Pereira G, Wood L, Foster S, Haggar F. Access to alcohol outlets, alcohol consumption and mental health. PloS One 2013;8:e5361.
   Google Scholar
• Meng Y, Holmes J, Hill-McManus D, Brennan A, Meier PS. Trend analysis and modeling of gender-specific age, period and birth cohort effects on alcohol abstention and consumption level for drinkers in Great Britain using the General Lifestyle Survey 1984–2009. Addiction 2014;109:206–215.
   PubMed Web of Science ®Google Scholar
• Saffer H, Dave D. Alcohol advertising and alcohol consumption by adolescents. Health Econ 2006;15:617–637.
   PubMed Web of Science ®Google Scholar
• Barry AE, Johnson E, Rabre A, Darville G, Donovan K, Efunbumi O. Underage access to online alcohol marketing content: A YouTube case study. Alcohol Alcohol 2015;50:89–94.
   PubMed Web of Science ®Google Scholar
• Siegel M, Kurland RP, Castrini M, Morse C, de Groot A, Retamozo C, Roberts SP, et al. Potential youth exposure to alcohol advertising on the internet: a study of internet versions of popular television programs. J Subst Use. (http://dx.doi.org/10.3109/14659891.2015.1029023).
   Google Scholar
• Austin EW, Chen MJ, Grube JW. How does alcohol advertising influence underage drinking? The role of desirability, identification and skepticism. J Adolesc Health 2006;38:376–384.
   PubMed Web of Science ®Google Scholar