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The Service Industries Journal Volume 42, 2022 - Issue 9-10
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Articles

How do macro-environmental factors impact customer experience? A refined typology, integrative framework, and implications

宏观环境因素如何影响客户体验？精炼的分类，综合框架及意义

Jesús Cambra-Fierroa Department of Marketing, Faculty of Business, University Pablo de Olavide of Sevilla, Sevilla, SpainView further author information
,
Lily (Xuehui) Gaob Department of Marketing, Faculty of Social Science and Humanities, University of Zaragoza, Teruel, SpainCorrespondence[email protected]
View further author information
,
María Eugenia López-Pérezc CU San Isidoro, Centro Universitario San Isidoro, Sevilla, SpainView further author information
&
Iguácel Melero-Polod Department of Marketing, Faculty of Economics and Business, University of Zaragoza, Zaragoza, SpainView further author information
Pages 653-687 | Received 28 Sep 2021, Accepted 25 Feb 2022, Published online: 28 Apr 2022

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