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Journal of Marketing Management Volume 38, 2022 - Issue 15-16: Presenting Marketing Differently
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Research Article

Poetic meditation: (re)presenting the mystery of the field

Pilar Rojas-Gaviriaa Department of Marketing, University of Birmingham, Birmingham, UKCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-6036-6448View further author information
ORCID Icon &
Robin Cannifordb Department of Marketing, Kedge Business School, Bordeaux, FranceView further author information
Pages 1821-1831 | Received 13 Apr 2020, Accepted 18 Mar 2021, Published online: 22 Nov 2022

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