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Academy of Marketing Conference Collection 2023

Created 28 Jun 2023| Updated 28 Jun 2023 | 11 articles

In this collection, you will find 11 impactful articles from Journal of Marketing Management for the 2023 Academy of Marketing Conference. These papers span a range of topics such as, artificial intelligence, biohacking, gender representation, the metaverse, sustainability and so much more.

Edited by

Professor Mark Tadajewski(University of York, UK; Royal Holloway, University of London, UK)

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Article Commentary
Black, white or grey magic? Our future with artificial intelligence
Kate Letheren, Rebekah Russell-Bennett & Lucas Whittaker

Originally published in Journal of Marketing Management, Volume: 36, Number: 3-4 (12 Feb 2020) The Future of Technology in Marketing; Utopia or Dystopia?

Published online: 07 Jan 2020
AbstractforBlack, white or grey magic? Our future with artificial intelligence | Full Text | References | PDF (1.1 MB) | EPUB
  • 3649 Views
  • 31 CrossRef citations
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Article
The Promethean biohacker: on consumer biohacking as a labour of love
Vitor M. Lima, Luís A. Pessôa & Russell W. Belk

Originally published in Journal of Marketing Management, Volume: 38, Number: 5-6 (24 Mar 2022) Transhumanisms, Geneticised Markets and Perfectible Consumers

Published online: 03 May 2022
AbstractforThe Promethean biohacker: on consumer biohacking as a labour of love | Full Text | References | PDF (1.2 MB) | EPUB
  • 1050 Views
  • 5 CrossRef citations
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Article
From overt threat to invisible presence: discursive shifts in representations of gender in menstrual product advertising
Rachel Campbell, Olivia Freeman & Valerie Gannon

Originally published in Journal of Marketing Management, Volume: 37, Number: 3-4 (12 Feb 2021) Gender Impacts: Consumption, Markets, Marketing, and Marketing Organisations

Published online: 01 Apr 2021
AbstractforFrom overt threat to invisible presence: discursive shifts in representations of gender in menstrual product advertising | Full Text | References | PDF (397.4 KB) | EPUB
  • 2489 Views
  • 10 CrossRef citations
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Article
Understanding Racial Capitalism using the Photovoice method: Black tourism in France
Judy Foster Davis & Talé A. Mitchell

Originally published in Journal of Marketing Management, Volume: 38, Number: 15-16 (13 Oct 2022) Presenting Marketing Differently

Published online: 20 May 2021
AbstractforUnderstanding Racial Capitalism using the Photovoice method: Black tourism in France | Full Text | References | PDF (11 MB) | EPUB
  • 691 Views
  • 5 CrossRef citations
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Article
#Metoovertising: the institutional work of creative women who are looking to change the rules of the advertising game
Helen Thompson-Whiteside & Sarah Turnbull

Originally published in Journal of Marketing Management, Volume: 37, Number: 1-2 (02 Jan 2021) #MeToo and Beyond: Inequality and Injustice in Marketing Practice and Academia

Published online: 22 Feb 2021
Abstractfor#Metoovertising: the institutional work of creative women who are looking to change the rules of the advertising game | Full Text | References | PDF (453.4 KB) | EPUB
  • 909 Views
  • 10 CrossRef citations
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Article
Folklore as a frame for understanding UGC: pharma folklore from YouTube reflections on psychiatric drugs for depression
Marie Yeh, Kristen L. Walker, Kimberly V. Legocki & Meike Eilert

Originally published in Journal of Marketing Management, Volume: 39, Number: 15-16 (13 Oct 2023)

Published online: 05 Jun 2023
AbstractforFolklore as a frame for understanding UGC: pharma folklore from YouTube reflections on psychiatric drugs for depression | Full Text | References | PDF (448.6 KB) | EPUB
  • 284 Views
  • 0 CrossRef citations
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Article
Disability in influencer marketing: a complex model of disability representation
Jonatan Södergren & Niklas Vallström

Originally published in Journal of Marketing Management, Volume: 39, Number: 11-12 (24 Jul 2023) Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives

Published online: 28 Nov 2022
AbstractforDisability in influencer marketing: a complex model of disability representation | Full Text | References | PDF (1.2 MB) | EPUB
  • 8008 Views
  • 4 CrossRef citations
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Open Access
Article
Vive la révolution animal! Using storytelling to explore prefigurative practices in consumer activism
Renata Andreoni Barboza & Tânia M. Veludo-de-Oliveira

Originally published in Journal of Marketing Management, Volume: 39, Number: 9-10 (13 Jun 2023)

Published online: 23 May 2022
AbstractforVive la révolution animal! Using storytelling to explore prefigurative practices in consumer activism | Full Text | References | PDF (2.4 MB) | EPUB
  • 416 Views
  • 2 CrossRef citations
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Article
Making a market for alternatives: marketing devices and the qualification of a vegan milk substitute
Christian Fuentes & Maria Fuentes

Originally published in Journal of Marketing Management, Volume: 33, Number: 7-8 (04 May 2017) The question of ‘alternatives’ within food and drink markets and marketing

Published online: 25 May 2017
AbstractforMaking a market for alternatives: marketing devices and the qualification of a vegan milk substitute | Full Text | References | PDF (1.7 MB)
  • 8818 Views
  • 58 CrossRef citations
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Article
Sustainable value co-creation at the Bottom of the Pyramid: using mobile applications to reduce food waste and improve food security
Chrysostomos Apostolidis, David Brown, Dinuka Wijetunga & Eranjana Kathriarachchi

Originally published in Journal of Marketing Management, Volume: 37, Number: 9-10 (13 Jun 2021) Digitally enabled value co-creation at the bottom of the pyramid

Published online: 15 Jan 2021
AbstractforSustainable value co-creation at the Bottom of the Pyramid: using mobile applications to reduce food waste and improve food security | Full Text | References | PDF (1.1 MB) | EPUB
  • 2860 Views
  • 29 CrossRef citations
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Article
Neo-materialist movement organisations and the matter of scale: scaling through institutions as prefigurative politics?
Mikko Laamanen, Francesca Forno & Stefan Wahlen

Originally published in Journal of Marketing Management, Volume: 39, Number: 9-10 (13 Jun 2023)

Published online: 24 Mar 2022
AbstractforNeo-materialist movement organisations and the matter of scale: scaling through institutions as prefigurative politics? | Full Text | References | PDF (363.2 KB) | EPUB
  • 551 Views
  • 4 CrossRef citations
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