About this journal
Aims and scope
The Journal of Global Marketing is at the forefront of academic discourse that addresses global and international marketing strategies and challenges that firms, industries, and public sector agencies encounter worldwide. We aim to publish evidence-based research in an international marketing context that kindles thought leadership in marketing scholars. The Journal is committed to advancing cutting-edge knowledge, offering a distinctive platform that welcomes contributions from scholars worldwide. We welcome submissions from developed markets and embrace research from emerging markets. By fostering a collaborative and inclusive environment, we aim to advance the field of global and international marketing by continually pushing the boundaries of knowledge in this dynamic discipline.
We encourage submissions that address international and global marketing issues and offer solutions to organizations. Empirical and conceptual contributions addressing any aspect of global and international marketing are welcome.
The Journal of Global Marketing provides valuable marketing information for CEOs, management at all levels, marketing professionals, educators, and students.
The Journal of Global Marketing will publish articles in diverse areas that address business involvement in international marketing, such as:
- global market research challenges
- global macro and micro environmental challenges
- global competitive strategy
- new age technologies, such as generative artificial intelligence, metaverse, machine learning, and deep learning, and their impact on global marketing
- global marketing in disruptive environments, e.g., wars, COVID-19, etc.
- cross-national and cross-cultural consumer decision-making and behavior
- consumer culture theory and international markets
- multi-cultural consumer behavior
- marketing in emerging markets
- product and service development for global markets
- brand management in global markets
- pricing strategy in global markets
- marketing channels in global markets
- global sourcing and supply chain relationships
- business to business marketing in global markets
- strategic partnerships and export/import relationships
- retailing of products and services at global platforms
- global communication strategies
- global marketing in the age of social media, digital, mobile, and Internet
- global direct marketing
- global sales promotion strategies
- sales force decisions in global markets
- economic development & global tourism
- marketing in the low-, middle-, and high-income countries
- marketing to the bottom of the pyramid and subsistence marketplaces
- role of CSR, responsible consumption, and sustainability in global markets
- ethical and public policy issues in global marketing
- international education and global outreach of educational institutions
Peer Review Policy: All articles published in Journal of Global Marketing have undergone rigorous peer review based on initial editor screening and anonymous refereeing by at least two anonymous referees who are subject experts.
Publication office: Taylor & Francis, Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106.
Featured Topics Series
As of June 2024, the journal will publish 'Featured Topics' papers, original articles covering timely and key concepts in global marketing. To submit a proposal for a Featured Topics paper, please see text below or the Guidelines here.
The following policies and guidelines offer a detailed outline to help facilitate the process for scholars/practitioners interested in proposing an idea for the FT article.
Potential author(s) should prepare a concise (2-4 page) proposal for an FT article showcasing four key points (in the following specific order)
a) Need for the article, the innovative idea behind it.
b) Expertise of the authors(s), qualifications and depth of experience.
c) The article's contributions to enhancing and transforming the theory and practice of global marketing as a guide for academic and business communities.
d) Highlights of the proposed work.
Please submit it to the AE, Abhishek Behl, as an email attachment at [email protected] with a copy to the EIC, Ajay Manrai, as an email attachment at [email protected]. An FT article is expected to be written by a team of experts from the field who have a track record of publishing top-tiered articles in the proposed area of research. Senior members of the Editorial Board will review the proposal. Based on these reviews, the editorial team will provide feedback and decide whether the idea is worth pursuing. The proposal and FT article should build a debate and discussion on the ongoing and futuristic paradigm of global marketing. The concept of FT articles is to present perspectives, research ideas, and thoughts to marketing scholars and practitioners to spearhead futuristic dimensions of research.
Unlike a regular research paper, an FT article would not rely too much on past literature and data. However, the authors would provide sufficient empirical evidence to support their points, extending the debate. Also, it is suggested that authors be crisp and clear in expressing their thoughts and back them up with appropriate evidence.
The authors should refer to the Aims and Scope of JGM while developing the proposal and the FT article. Information on the JGM’s Aims and Scope can be found at
http://www.tandfonline.com/toc/wglo20/current
The editorial team will review the proposal in a timely fashion. If the idea is approved, the authors will have a maximum of 90 days to develop and submit the article using the official submission process via Scholar One.
Each FT article submitted must be original and must not have been published, or any part of it should not be under review in any other journal. After submission, each FT article would undergo an internal review process by the senior Editorial Board members; however, the evaluation parameters would differ from a regular review process.
The EIC has the final discretion to accept the FT article.
Special Issues
Proposals are required for Special Issues. Please see the following link for guidance on how to submit a Special Issue proposal: Guidance for Special Issues.
Book Reviews
Proposals are required for Book Reviews. Please see the following link or text below for guidance on how to submit a Book Review proposal: Guidance for Book Reviews
The following policies and guidelines offer a detailed outline to help facilitate the process for scholars interested in proposing and writing a book review for JGM.
A potential reviewer should prepare a concise (1-2 page) proposal for a book review and submit it to one of the Associate Editors, Book Reviews, depending on your geographic location (please see details below), with a copy to EIC Ajay Manrai, as an email attachment at [email protected]. The Associate Editors are here to assist you throughout the process.
For Africa, Americas, and Oceania: Senior Associate Editor Tarek Maddy at [email protected]
For Asia: Associate Editor Aditya Billore at [email protected]
For Europe: Associate Editor Mahabubur Rahman at [email protected]
At a minimum, the proposal should include the following:
Information on the book under consideration, including:
- The publication date of the book;
- The relevance of the book to JGM readers (considering the journal’s Aims and Scope);
- Information on JGM’s Aims and Scope can be found at http://www.tandfonline.com/toc/wglo20/current
Information on the author(s) of the book;
- A very brief (max 400 words) discussion of the book's main themes;
- Type of book (e.g., popular press, textbook, series, edited collection, etc.)
Information on the potential book reviewer, including:
- The names and affiliations of potential reviewers;
- CV of the potential reviewers;
- A short biographical note (200 words) highlighting past research contributions and publications and previous review activities.
Information on project completion, including a brief timeline outlining the intended plan for developing and completing the book review. Generally, the whole process would take no more than 6-8 weeks.
If a review of the proposal results in a favorable decision, the reviewer will be informed and may start writing the review. The reviewer must keep in close contact with the AE during development. Please note that the reviewers are responsible for ensuring that the book review conforms to the manuscript and publication policies of JGM and T&F. The book review must be original and must not have been published in its current form elsewhere. More information on formatting and general guidelines can be found at:
https://www.tandfonline.com/action/authorSubmission?show=instructions&journalCode=wglo20
While this is not an exhaustive list, a typical book review would include:
- A thorough (and objective) summary of the book’s central themes, content, scope, structure, and how arguments are laid out;
- Contributions the book author(s) make to the relevant field;
- Identification of any author stances that are controversial or conflict with the existing body of practical knowledge and/or theoretical foundations within the area of research;
- Any perceived shortcomings in the author(s)’ arguments;
- Overall professional assessment of the book, including a comparison to peer books.
Most book review word count should fall within a range of 750-900 words (including bibliographic information and reviewer information).
Journal metrics
Usage
- 91K annual downloads/views
Citation metrics
- 6.8 (2023) CiteScore (Scopus)
- Q1 CiteScore Best Quartile
- 1.105 (2023) SNIP
- 0.827 (2023) SJR
Speed/acceptance
- 0 days avg. from submission to first decision
- 30 days avg. from submission to first post-review decision
- 9% acceptance rate
Understanding and using journal metrics
Journal metrics can be a useful tool for readers, as well as for authors who are deciding where to submit their next manuscript for publication. However, any one metric only tells a part of the story of a journal’s quality and impact. Each metric has its limitations which means that it should never be considered in isolation, and metrics should be used to support and not replace qualitative review.
We strongly recommend that you always use a number of metrics, alongside other qualitative factors such as a journal’s aims & scope, its readership, and a review of past content published in the journal. In addition, a single article should always be assessed on its own merits and never based on the metrics of the journal it was published in.
For more details, please read the Author Services guide to understanding journal metrics.
Journal metrics in brief
Usage and acceptance rate data above are for the last full calendar year and are updated annually in February. Speed data is updated every six months, based on the prior six months. Citation metrics are updated annually mid-year. Please note that some journals do not display all of the following metrics (find out why).
- Usage: the total number of times articles in the journal were viewed by users of Taylor & Francis Online in the previous calendar year, rounded to the nearest thousand.
Citation Metrics
- Impact Factor*: the average number of citations received by articles published in the journal within a two-year window. Only journals in the Clarivate Science Citation Index Expanded (SCIE), Social Sciences Citation Index (SSCI), Arts and Humanities Citation Index (AHCI) and the Emerging Sources Citation Index (ESCI) have an Impact Factor.
- Impact Factor Best Quartile*: the journal’s highest subject category ranking in the Journal Citation Reports. Q1 = 25% of journals with the highest Impact Factors.
- 5 Year Impact Factor*: the average number of citations received by articles in the journal within a five-year window.
- CiteScore (Scopus)†: the average number of citations received by articles in the journal over a four-year period.
- CiteScore Best Quartile†: the journal’s highest CiteScore ranking in a Scopus subject category. Q1 = 25% of journals with the highest CiteScores.
- SNIP (Source Normalized Impact per Paper): the number of citations per paper in the journal, divided by citation potential in the field.
- SJR (Scimago Journal Rank): Average number of (weighted) citations in one year, divided by the number of articles published in the journal in the previous three years.
Speed/acceptance
- From submission to first decision: the average (median) number of days for a manuscript submitted to the journal to receive a first decision. Based on manuscripts receiving a first decision in the last six months.
- From submission to first post-review decision: the average (median) number of days for a manuscript submitted to the journal to receive a first decision if it is sent out for peer review. Based on manuscripts receiving a post-review first decision in the last six months.
- From acceptance to online publication: the average (median) number of days from acceptance of a manuscript to online publication of the Version of Record. Based on articles published in the last six months.
- Acceptance rate: articles accepted for publication by the journal in the previous calendar year as percentage of all papers receiving a final decision.
For more details on the data above, please read the Author Services guide to understanding journal metrics.
*Copyright: Journal Citation Reports®, Clarivate Analytics
†Copyright: CiteScore™, Scopus
Editorial board
EDITOR-IN-CHIEF
AJAY MANRAI
University of Delaware DEPUTY EDITORS
Africa, Europe, Indian Subcontinent; and Journal Metrics
DANA N. LASCU - University of Richmond, USA
Americas, Europe; and Journal Strategy
WENG MARC LIM - Sunway University, Malaysia
ASEAN, Oceania, South Asia; and Journal Network
JOURNAL COMMUNICATONS
SENIOR ASSOCIATE EDITOR
The Far East; and Journal Communications
KIMBERLY ACKERMAN - University of California, Irvine
Communications Manager
FEATURED TOPICS SERIES
ASSOCIATE EDITOR
Europe; and Featured Topics Series
BOOK REVIEWS & SPECIAL ISSUES EDITORS
SENIOR ASSOCIATE EDITOR
Book Reviews and Special Issues, Africa, Americas, and Oceania
ASSOCIATE EDITOR
Book Reviews and Special Issues, Asia
MAHABUBUR RAHMAN - Rennes School of Business, France
Book Reviews and Special Issues, Europe
ASSOCIATE EDITORS (BY WORLD REGION)
Western Europe
XUEMEI BIAN - Northumbria University, UK
United Kingdom
ENRIQUE BIGNE - Valencia University, Spain
Southern Europe
KIMMY WA CHAN - Hong Kong Baptist University, Hong Kong
People's Republic of China
Northern Europe
AMRO A. MAHER - Florida Gulf Coast University, USA
The Middle East
NOEL MURRAY - Chapman University, USA
Central and Eastern Europe
CRISTINA NISTOR - Chapman University, USA
USA
AIHIE OSARENKHOE - University of Gavle, Sweden
Africa
ABHIJIT PATWARDHAN - Texas A&M International, USA
South and West India
HAYWANTEE RUMI RAMKISSOON - UniSA Business, Australia
South Australia
JOSÉ I. ROJAS-MÉNDEZ - Carleton University, Canada
South America
Eastern Australia
AVIV SHOHAM - The University of Haifa and Mishmar Haemek, Israel
Israel
GURMEET SINGH - University of South Pacific, Fiji
South Pacific Islands
RAMENDRA SINGH- IIM, Calcutta, India
East and North India
ANDREAS STREBINGER - York University, Canada
Canada
YULIYA STRIZHAKOVA - Rutgers University, USA
Baltics and Russia
EDITORIAL REVIEW BOARD MEMBERS
ATEFEH YAZDANPARAST ARDESTANI - Clark University, USAYOEL ASSERAF - Ruppin Academic Center, Israel
SALLY BAALBAKI-YASSINE - MSU of Denver, USA
ZHILING BEI - University of Missouri, Columbia, USA
CRISTINA CALVO-PORRAL - University of La Coruna, Spain
WALID CHAOUALI - University of Jendouba, Tunisia
LINDA XIAOYUN CHEN - Macau University, Macau
SUNMEE CHOI - Yonsei University, Korea
WUJIN CHU - Seoul National University, Korea
AMRUTA DESHPANDE - Indira Group of Institutes, India
PAULO DUARTE - University of Beira Interior, Portugal
ABHISHEK DWIVEDI - Charles Sturt University, Australia
TAMER ELSHARNOUBY - Qatar University, Qatar
ANNALISA FRACCARO - TBS Education, France
AYANTUNJI GBADAMOSI - University of East London, U.K.
SHELLY XIULI GUO - University of the West of Scotland, UK
XIAOLING GUO - University of International Business and Economics, China
YING HUANG - University of Massachusetts, Lowell, USA
LI HUANG - Hofstra University, USA
SALMI MODH ISA - USM, Malaysia
ANNAMMA JOY - University of British Columbia, Canada
DARCY FUDGE KAMAL - California State University, Sacramento, USA
HARISH KAPOOR - Acadia University, Canada
PAYAL KAPOOR - MDI, Gurgaon, India
ARTI KALRO - IIT Bombay, Mumbai, India
SAKSHI KATHURIA - Fortune Institute of International Business, India
GURJEET KAUR - University of Jammu, India
FINE FANNI LEUNG - Hong Kong Polytechnic University, Hong Kong
DONG LIU - California State University, Northridge, USA
FANG LIU - University of Western Australia, Australia
LIN MA - Beijing Foreign Studies University, China
SARAH MADY - American University, USA
PRATAP C. MANDAL - Indian Institute of Management, Shillong, India
JIHAD MOHAMMAD - UCSI University, Malaysia
FEISAL MURSHED - Kutztown University, USA
NIKLAS MYHR - Chapman University, USA
JI KYUNG PARK - University of Delaware, USA
GREGOR PFAJFAR - University of Ljubljana, Slovenia
FARZANA QUOQUAB - Universiti Teknologi Malaysia
RAJASREE RAJAMMA - Fairfield University, USA
MEENA RAMBOCAS - Univ. of the West Indies, Trinidad and Tobago
TAREQ RASUL - Australian Institute of Business, Australia
JASON RYAN - California State University, San Bernardino, USA
ALEXANDER RUSETSKI - York University, Canada
RAISWA SAHA - INTI International University, Malaysia
SPHURTI SEWAK - Illinois State University, USA
ANA MARIA SOARES - University of Minho, Portugal
GINA TRAN - Florida Gulf Coast University, USA
CALEB TSE - Nanyang Technological University, Singapore
SANKET VATAVWALA - IIM, Amritsar, India
RAJEEV VERMA - IIM, Ranchi, India
SHIRI VIVEK - Eastern Michigan University, USA
QUAN XIE - Southern Methodist University, Dallas, USA
JUN YANG - University of Houston-Victoria, USA
ALBERTO ZAPATER - ESAN, Peru
FEI ZHOU - Huaqiao University, China
WENKAI ZHOU - Rollins College, USA
FOUNDING EDITOR
ERDENER KAYNAKAbstracting and indexing
Journal of Global Marketing is abstracted/indexed in:
- ABI/INFORM Collection
- ABI/INFORM Global (American Business Information
- Academic Search Alumni Edition
- Academic Search Complete
- Academic Search Elite
- Academic Search Premier
- Academic Search R&D
- Academic Search Ultimate
- Book Review Digest Plus (H.W. Wilson)
- Business Abstracts with Full Text (H.W. Wilson)
- Business Periodicals Index
- Business Premium Collection
- Business Source Alumni Edition
- Business Source Complete
- Business Source Corporate
- Business Source Corporate Plus
- Business Source Elite
- Business Source Premier
- Communication & Mass Media Complete
- Communication Abstracts
- Communication Source
- Corporate ResourceNet
- Current Abstracts
- Current Contents
- De Gruyter Saur
- EBSCOhost
- Elsevier BV
- Emerald Group Publishing Limited
- Emerald Management Reviews (Online)
- Emerging Sources Citation Index (ESCI)
- Environmental Sciences and Pollution Management, Selective
- Food Science Source
- H.W. Wilson
- Hospitality & Tourism Complete
- Hospitality & Tourism Index
- IBZ - Internationale Bibliographie der Geistes- und Sozialwissenschaftlichen Zeitschriftenliteratur
- Internationale Bibliographie der Rezensionen Geistes- und Sozialwissenschaftlicher Literatur
- MasterFile Complete
- MasterFile Premier
- OmniFile Full Text Mega (H.W. Wilson)span>
- Ovid
- PAIS International (Public Affairs Information Service), Selective
- Professional ABI/INFORM Complete
- Professional Development Collection
- Professional ProQuest Central
- ProQuest
- ProQuest 5000
- ProQuest 5000 International
- ProQuest Central
- PsycINFO
- Public Affairs Index
- Referativnyi Zhurnal
- Risk Abstracts (Online), Selective
- Sales & Marketing Source
- Scopus
- STM Source
- Thomson Reuters
- TOC Premier (Table of Contents)
- VINITI RAN
Open access
Journal of Global Marketing is a hybrid open access journal that is part of our Open Select publishing program, giving you the option to publish open access. Publishing open access means that your article will be free to access online immediately on publication, increasing the visibility, readership, and impact of your research.
Why choose open access?
- Increase the discoverability and readership of your article
- Make an impact and reach new readers, not just those with easy access to a research library
- Freely share your work with anyone, anywhere
- Comply with funding mandates and meet the requirements of your institution, employer or funder
- Rigorous peer review for every open access article
Article Publishing Charges (APC)
If you choose to publish open access in this journal you may be asked to pay an Article Publishing Charge (APC). You may be able to publish your article at no cost to yourself or with a reduced APC if your institution or research funder has an open access agreement or membership with Taylor & Francis.
Use our APC finder to calculate your article publishing charge
News, offers and calls for papers
News and offers
5 issues per year
The Editorial Board of the Journal of Global Marketing (JGM) encourages the publication of high-quality special issues addressing timely research areas that interest JGM readers. JGM is committed to publishing multiple special issues annually, with 5-6 papers for each issue.
The following policies and guidelines offer a detailed outline to help facilitate the process for scholars interested in proposing and guest editing special issues for JGM.
Potential guest editor(s) should prepare a concise (3-5 page) proposal for a special issue and submit it to one of the Associate Editors, Special Issues, depending on your geographic location (please see details below), with a copy to EIC Ajay Manrai, as an email attachment at [email protected]. The Associate Editors are here to assist you throughout the process. If there are several guest editors, one will act as the corresponding editor. Senior members of the Editorial Board will review the proposal. Based on these reviews, the EIC will provide the corresponding guest editor with feedback and a decision.
For Africa, Americas, and Oceania: Senior Associate Editor Tarek Mady at [email protected]
For Asia: Associate Editor Aditya Billore at [email protected]
For Europe: Associate Editor Mahabubur Rahman at [email protected]
At a minimum, the proposal should include the following:
Information on the proposed topic/theme, including:
- A tentative title for the proposed special issue.
- The overall theme and objectives of the special issue, as well as relevant topics and subtopics to be included.
- A brief discussion (300 words) about the relevance and importance of the proposed special issue considering the Aims and Scope of JGM.
Information on the JGM’s Aims and Scope can be found at http://www.tandfonline.com/toc/wglo20/current - A list of potential scholars in the field (beyond guest editors’ school, university, and/or conference) who would be attracted to contribute to the proposed special issue.
Please note that special issues are open to the public and cannot be restricted to the scholars of one college, school, university, conference, or country.
Information on guest editors, including:
- The names and affiliations of the guest editor(s).
- CVs of the guest editor(s).
- A short biographical note (200 words for each guest editor) highlighting past research contributions, publications, and previous editorial activities.
- At the minimum, one of the guest editors must have a strong reputation in the marketing field and at least 8-10k Google citations
Information on project completion, including:
- A brief timeline outlining the intended plan for developing and completing the special issue. This should include important dates such as when the Call for Papers would be sent out, the manuscript submission deadline, dates for final recommendations for acceptance/ rejection to the EIC, and the approximate date for issue publication.
Review and accepting papers:
- If a special issue is approved, guest editor(s) must keep close contact with the EIC during development.
- It is the guest editors' role to ensure that all manuscripts submitted conform to the editorial and publication policies of JGM and T&F.
Each manuscript submitted must be original and must not have been published in its current form elsewhere. - Guest editor(s) must select reviewers, solicit evaluations for the various submissions, and promptly keep authors informed of the status of manuscripts.
- Upon receiving referee reports, the guest editors will make an initial decision, and if necessary (i.e., revise and resubmit), the paper will be sent out for revision again. Guest editors will either “reject” a paper or offer an “accept” recommendation to EIC. The final decision to “accept” will rest with the EIC, who will inform the authors of the paper's final “accept” decision.
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