About this journal

JPM Aims & Scope

The Journal of Promotion Management is a peer-reviewed publication committed to publishing scholarly research findings that have a high impact on the field of promotion management.  The journal aims to keep you up-to-date by publishing cutting edge research papers that close the gap between future business needs and current business practices. We are actively encouraging global contributions from scholars across the broad domain of marketing, communication, and public relations management among others. We welcome novel and ground-breaking contributions concerning all aspects of promotion management.  

The Journal of Promotion Management is an essential resource for professionals, educators, and students. Each issue of the journal includes conceptual as well as empirical research papers providing the reader with concerns and perspectives on emerging business trends and practices. Articles will provide the kind of information that will help you in practice or provide a foundation for future research or class discussions.

Peer Review Policy: All research articles in this journal have undergone rigorous peer review based on initial editor screening and anonymous refereeing by at least two peers.

Papers covering research with human participants: authors are encouraged to review JPM's  Guidance on Ethics Statements.

Features of the Journal of Promotion Management include:

• Qualitative and quantitative empirical papers with complete data analysis.
• Case studies that discuss the relevance of the case to practitioners and academicians.
• Theoretical papers dealing with the development of models pertaining to basic or applied research concepts.

Themes and issues examples:

1. Strategy development, implementation, and evaluation of promotion management
2. Digital promotions
3. AI marketing and promotions
4. Offline and online promotions
5. Promotion management and immersive technologies
6. Marketing and corporate communication strategies
7. Brand communications, product, and brand placement
8. Promotional marketing, content promotion, and promotion media

Topics of interest examples:

1. Promotion mix (advertising, personal selling, sales promotion, interactive and direct marketing, public relations)
2. Management of promotion activities
3. Marketing and corporate communication management
4. Product and brand management
5. Social marketing, internet and business communication
6. Persuasion and social influence studies
7. Promotional management strategy development, implementation, and evaluation
8. Promotion management practices
9. Behavioral issues of promotion and advertising campaigns
10. Communication management and theories in promotion and advertising campaigns
11. Sales promotion and cross promotion campaigns
12. Co-op advertising in vertical marketing channels
13. Influence strategies in marketing channels
14. Customer experience management and recommendation models
15. Customer relationship management

Editor in Chief
Hooshang M. Beheshti - Radford University, Radford, VA, USA

Senior Associate Editor
George Spais - Hellenic Open University, Patras, Greece

Associate Editors
Frank E. Dardis - Pennsylvania State University, University Park, PA, USA
Rana Mostaghel - Mälardalen University, Västerås, Sweden
Ian Phau - Curtin University, Perth Australia
Jeremy J. Sierra - Texas State University, San Marcos, TX, USA

Editorial Advisory & Review Board
Russell Abratt - School of Business, George Mason University, Fairfax, VA, USA
Abbas Ali - Indiana University of Pennsylvania, Indiana, PA, USA
Sufyan M. Baksh - Fisk University, Nashville, TN, USA
Abhishek Behl - Keele Business School, Keele University, UK
Stefano Bresciani - University of Turin, Turin, Italy
Debarun Chakraborty - Symbiosis Institute of Business Management Nagpur, India
Linda Dam - University of Nevada, Las Vegas, Nevada, USA
Tamer H. Elsharnouby - Qatar University, Doha, Qatar
Hooman Estelami - Gabelli School of Business, Fordham University, New York, NY, USA
Farbod Fakhreddin - Payame Noor University, Tehran, Iran
Alberto Ferraris - University of Turin, Turin, Italy
Vahid Ghasemi - Universidade Europeia, Lisbon, Portugal
Junaid Ul Haq - Riphah International University, Faisalabad, Punjab, Pakistan
Mitchell L. Hamilton - Loyola Marymount University, Los Angeles, CA, USA
Stefan Hoffmann - Christian-Albrechts-University, Kiel, Germany
Kun-Huang Huarng - Feng Chia University, Taichung, Taiwan
Anna Rita Irimias - Corvinus University of Budapest, Budapest, Hungary
Erdogan Koc - Bahcesehir University, Istanbul, Turkey
Kwon Kyoung-Nan - Ajou University, Suwon, Republic of Korea
Fanjue Liu - University of Florida, Gainesville, Florida, USA
Sandra Maria Correia Loureiro - Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE) and Socius, Lisbon, Portugal
Francisco Mas-Verdú - Polytechnic University of Valencia, Valencia, Spain
Juan Meng - University of Georgia, Athens, GA, USA
Soonhong Min - Yonsei University, Seoul, Korea
Abdulalem Mohammed - University of Shaqra, Shaqra, Kingdom of Saudi Arabia
Mariko Morimoto - Waseda University, Tokyo, Japan
Praggyan Mohanty - Governors State University, University Park, IL, USA
Indranil Mutsuddi - JIS university, Kolkata, India
Bang Nguyen-Viet - University of Economics Ho Chi Minh City, Vietnam
Pejvak Oghazi - Södertörn University, Stockholm, Sweden
Mohammad Olfat  -  Shahid Beheshti University, Tehran, Iran
Veronika Papyrina - San Francisco State University, San Francisco, CA, USA
Avinash Pawar - University of Pune, Pune, Maharashtra, India
Naser Pourazad - Flinders University, South Australia, Australia
Thurasamy Ramayah - Universiti Sains Malaysia, Minden, Malaysia
Sudhir Rana - College of Healthcare Management and Economics, Gulf Medical University, Ajman, UAE
Fereshte Rasty - Yazd University, Yazd, Iran
Steven Rayburn - Texas State University, San Marcos, TX, USA
Domingo Reberio - University of Valencia, Valencia, Spain
Caroline A. Rowland - University of Chester, Chester, UK
Anwar Sadat Shimul - Curtin University, Perth, Australia
Salman Saleem - University of Vaasa, Vaasa, Finland
Vinay Sharma - Indian Institute of Technology, Roorkee India
Rajesh K. Srivastava - U niversity of Mumbai, Mumbai, India
Julie V. Stanton - Pennsylvania State University, Media, PA, USA
David Stewart - Loyola Marymount University, Los Angeles, CA, USA
Kristin Stewart - California State University San Marcos, CA, USA
Armagan S. Tarim - Hacettepe University, Ankara, Turkey
Avinash Tripathi - Xavier Institute of Management, Xavier University, Bhubaneswar, India
Naser Valaei - Liverpool Business School, Liverpool John Moores University, Liverpool
David Williams - University of Saskatchewan, Saskatchewan, Canada
Quan Xie - Southern Methodist University, Dallas TX, USA

Updated 03-07-2024