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Journal of Pharmaceutical Marketing & Management
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Volume 6, Issue 4

Journal of Pharmaceutical Marketing & Management

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Journal of Pharmaceutical Marketing & Management, Volume 6, Issue 4 (1992)

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Journal of Pharmaceutical Marketing & Management, Volume 6, Issue 4 (1992)

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Original Article

Article

Editor's Note

Mickey Smith & Haworth Editorial Submission

Page: 1

Published online: 04 Dec 2011

AbstractforEditor's Note | PDF (21.6 KB)

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Article

Introduction

Haworth Continuing Features Submission

Pages: 4-20

Published online: 04 Dec 2011

AbstractforIntroduction | References | PDF (534.5 KB)

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Article

Portrayal of the Elderly in Over-the- Counter Drug Television Advertisements

Foo Nin Ho & Mickey C. Smith

Pages: 21-31

Published online: 04 Dec 2011

AbstractforPortrayal of the Elderly in Over-the- Counter Drug Television Advertisements | References | PDF (307.7 KB)

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Article

Profiling Retail Pharmacist Segments Identified with Respect to Generic Substitution

Masako Nagasawa, Mickey C. Smith, Mary R. Monk & Benjamin F Banahan

Pages: 33-52

Published online: 04 Dec 2011

AbstractforProfiling Retail Pharmacist Segments Identified with Respect to Generic Substitution | References | PDF (614.5 KB)

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Article

Beyond Dispensing

A Logistic Specification of Florida Pharmacists' Decision to Prescribe

Albert A Okunade & Shelly I. White-Means

Pages: 53-69

Published online: 04 Dec 2011

AbstractforBeyond Dispensing | References | PDF (570.2 KB)

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Article

Student Pharmacists' Perceptions of Generic and Branded Drugs

John H. Holmes & Kenneth M. Dennison

Pages: 71-83

Published online: 04 Dec 2011

AbstractforStudent Pharmacists' Perceptions of Generic and Branded Drugs | References | PDF (367.2 KB)

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Article

ACKNOWLEDGMENTS

Haworth Continuing Features Submission

Pages: 85-86

Published online: 04 Dec 2011

AbstractforACKNOWLEDGMENTS | PDF (31.4 KB)

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Editorial Comments

David Holdford

Article | Published online: 4 Dec 2011

The Conflict Between the Pharmaceutical Industry and Pharmacists

Albert I. Wertheimer

Article | Published online: 4 Dec 2011

Examining the Rift Between the Pharmaceutical Industry and the Pharmacy Profession: A Channels of Distribution Approach

Norman V. Carroll

Article | Published online: 4 Dec 2011

Ivory Towers, Dark Towers

Matthew M. Murawski

Article | Published online: 4 Dec 2011

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Journal of Pharmaceutical Marketing & Management (Vol.6, Iss.4, 1992)

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