Marketing Education Review, Volume 14, Issue 3 (2004)

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Marketing Education Review, Volume 14, Issue 3 (2004)

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Original Articles

Article
Remarks from the Publisher
Carol H. Barnett
Page: iii
Published online: 09 Oct 2015
CitationforRemarks from the Publisher | PDF (17.8 KB)
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Article
Key Issues in Marketing Education
Jeff Tanner
Page: v
Published online: 09 Oct 2015
CitationforKey Issues in Marketing Education | PDF (110.9 KB)
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Article
From the Special Issue Editors
O. C. Ferrell & Linda Ferrell
Pages: vi-viii
Published online: 09 Oct 2015
First Page PreviewforFrom the Special Issue Editors | References | PDF (318.4 KB)
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Article
Experiential Learning and the Hunt-Vitell Theory of Ethics: Teaching Marketing Ethics by Integrating Theory and Practice
Shelby D. Hunt & Debra A. Laverie
Pages: 1-14
Published online: 09 Oct 2015
AbstractforExperiential Learning and the Hunt-Vitell Theory of Ethics: Teaching Marketing Ethics by Integrating Theory and Practice | References | PDF (1.8 MB)
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Article
Observations on Teaching Marketing Ethics
Patrick E. Murphy
Pages: 15-21
Published online: 09 Oct 2015
AbstractforObservations on Teaching Marketing Ethics | References | PDF (988.9 KB)
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Article
Casuistry and Change Readiness: Fundamental Aspects of Teaching Ethics in Marketing Decision Making
Lawrence B. Chonko
Pages: 23-45
Published online: 09 Oct 2015
AbstractforCasuistry and Change Readiness: Fundamental Aspects of Teaching Ethics in Marketing Decision Making | References | PDF (3 MB)
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Article
Ethical Issues in Multilevel Marketing: Is It a Legitimate Business or Just Another Pyramid Scheme?
James A. Muncy
Pages: 47-53
Published online: 09 Oct 2015
AbstractforEthical Issues in Multilevel Marketing: Is It a Legitimate Business or Just Another Pyramid Scheme? | References | PDF (1 MB)
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Article
Building Ethical Capacity in Business Schools
Debbie Thome McAlister
Pages: 55-62
Published online: 09 Oct 2015
AbstractforBuilding Ethical Capacity in Business Schools | References | PDF (975 KB)
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Article
Teaching Business Ethics: Why Gen Y?
Lou E. Pelton & Sheb L. True
Pages: 63-70
Published online: 09 Oct 2015
AbstractforTeaching Business Ethics: Why Gen Y? | References | PDF (930.8 KB)
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Article
How Will They Know Right from Wrong? A Study of Ethics in the Mission Statements and Curriculum of AACSB Undergraduate Marketing Programs
Cheryl L. Buff & Virginia Yonkers
Pages: 71-79
Published online: 09 Oct 2015
AbstractforHow Will They Know Right from Wrong? A Study of Ethics in the Mission Statements and Curriculum of AACSB Undergraduate Marketing Programs | References | PDF (1.2 MB)
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