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Volume 2, Issue 3

Marketing Education Review

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Marketing Education Review, Volume 2, Issue 3 (1992)

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Marketing Education Review, Volume 2, Issue 3 (1992)

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Vol 34, 2024 Vol 33, 2023 Vol 32, 2022 Vol 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Vol 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 20, 2010 Vol 19, 2009 Vol 18, 2008 Vol 17, 2007 Vol 16, 2006 Vol 15, 2005 Vol 14, 2004 Vol 13, 2003 Vol 12, 2002 Vol 11, 2001 Vol 10, 2000 Vol 9, 1999 Vol 8, 1998 Vol 7, 1997 Vol 6, 1996 Vol 5, 1995 Vol 4, 1994 Vol 3, 1993 Volume 2, 1992 Vol 1, 1990-1991

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Article

From the Editor

Raymond W. LaForge

Page: iii

Published online: 09 Oct 2015

CitationforFrom the Editor | PDF (63.7 KB)

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Key Issues in Marketing Education

Page: 0

Published online: 09 Oct 2015

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Article

A Student-Oriented Undergraduate Management Core: A Pilot Project

William Rudelius, Linda Ellinger, Theresa Bottum & Gerald Rinehart

Pages: 1-8

Published online: 09 Oct 2015

AbstractforA Student-Oriented Undergraduate Management Core: A Pilot Project | References | PDF (1.1 MB)

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Article

The Allocation of Effort by Marketing Faculty Members: Teaching, Research, Service, and Consulting

Unal O. Boya, Robert A. Robicheaux & Michael J. Dotson

Pages: 9-16

Published online: 09 Oct 2015

AbstractforThe Allocation of Effort by Marketing Faculty Members: Teaching, Research, Service, and Consulting | References | PDF (1.1 MB)

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Article

LEARNER Principles Should Be Practiced by Excellent Marketing Instructors

Geoffrey P. Lantos & Mohammed A. Shibli

Pages: 17-25

Published online: 09 Oct 2015

AbstractforLEARNER Principles Should Be Practiced by Excellent Marketing Instructors | References | PDF (1.4 MB)

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Article

Innovative Marketing Education

Daniel M. Spitzer

Page: 27

Published online: 09 Oct 2015

CitationforInnovative Marketing Education | PDF (99.5 KB)

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Article

Problem-Solution and Consultative Selling Exercise: Simplifying Complex Buying and Selling Behavior

Dan T. Dunn Jr. & Keith B. Murray

Pages: 28-38

Published online: 09 Oct 2015

AbstractforProblem-Solution and Consultative Selling Exercise: Simplifying Complex Buying and Selling Behavior | References | PDF (1.4 MB)

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Article

The Survival Game Exercise: A Future of Retailing Application

Michael M. Pearson & Glenn T. Stoops

Pages: 39-41

Published online: 09 Oct 2015

AbstractforThe Survival Game Exercise: A Future of Retailing Application | PDF (402.7 KB)

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Article

The Marketing Case Corner

Kenneth C. Williamson

Page: 43

Published online: 09 Oct 2015

CitationforThe Marketing Case Corner | PDF (61.4 KB)

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Article

Case Method Teaching: Suggestions for Practice

James J. Dowd Jr.

Pages: 44-47

Published online: 09 Oct 2015

AbstractforCase Method Teaching: Suggestions for Practice | References | PDF (657.3 KB)

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Article

Global Marketing Education

Denise M. Johnson

Page: 49

Published online: 09 Oct 2015

CitationforGlobal Marketing Education | PDF (65.7 KB)

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Article

Developing Conceptual Infrastructure in Dramatically Changing Economies: Teaching Marketing in China

Lauren A. Swanson

Pages: 50-53

Published online: 09 Oct 2015

AbstractforDeveloping Conceptual Infrastructure in Dramatically Changing Economies: Teaching Marketing in China | References | PDF (690.4 KB)

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Article

Micro Marketing Education

Alvin C. Burns

Page: 55

Published online: 09 Oct 2015

CitationforMicro Marketing Education | PDF (32.1 KB)

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Article

Review of Analytic Hierarchy Process: A Strategic-Level Decision-Support Technique

Daryl McKee

Pages: 56-58

Published online: 09 Oct 2015

First Page PreviewforReview of Analytic Hierarchy Process: A Strategic-Level Decision-Support Technique | References | PDF (254.9 KB)

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Marketing Education Review (Vol.2, Iss.3, 1992)

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