Journal of Marketing Theory and Practice, Volume 15, Issue 3 (2007)

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Journal of Marketing Theory and Practice, Volume 15, Issue 3 (2007)

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Original Article

From the Editor
Greg W. Marshall
Page: 185
Published online: 08 Dec 2014
CitationforFrom the Editor | PDF (38.6 KB)
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Reexamining the Link Between Customer Orientation and Business Performance: The Role of Information Systems
Zhen Zhu & Cheryl Nakata
Pages: 187-203
Published online: 08 Dec 2014
AbstractforReexamining the Link Between Customer Orientation and Business Performance: The Role of Information Systems | References | PDF (212.3 KB)
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Defining and Managing Reputational Capital in Global Markets
Taewon Suh & Lyn S. Amine
Pages: 205-217
Published online: 08 Dec 2014
AbstractforDefining and Managing Reputational Capital in Global Markets | References | PDF (222.9 KB)
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Understanding the Relationships Between Functional, Symbolic, and Experiential Brand Beliefs, Product Experiential Attributes, and Product Schema: Advertising-Trial Interactions Revisited
Ulrich R. Orth & Renata De Marchi
Pages: 219-233
Published online: 08 Dec 2014
AbstractforUnderstanding the Relationships Between Functional, Symbolic, and Experiential Brand Beliefs, Product Experiential Attributes, and Product Schema: Advertising-Trial Interactions Revisited | References | PDF (1.6 MB)
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Revisiting Word-of-Mouth Communications: A Cross-National Exploration
Mee-Shew Cheung, M. Meral Anitsal & Ismet Anitsal
Pages: 235-249
Published online: 08 Dec 2014
AbstractforRevisiting Word-of-Mouth Communications: A Cross-National Exploration | References | PDF (179.4 KB)
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Understanding the "Four-Eyed, Four-Legged" Consumer: A Segmentation Analysis of U.S. Moms
Sabrina M. Neeley & Tim Coffey
Pages: 251-261
Published online: 08 Dec 2014
AbstractforUnderstanding the "Four-Eyed, Four-Legged" Consumer: A Segmentation Analysis of U.S. Moms | References | PDF (154.2 KB)
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The Effectiveness of University Sponsorship in Increasing Survey Response Rate
Daniel M. Ladik, François A. Carrillat & Paul J. Solomon
Pages: 263-271
Published online: 08 Dec 2014
AbstractforThe Effectiveness of University Sponsorship in Increasing Survey Response Rate | References | PDF (141.9 KB)
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