Journal of Marketing Theory and Practice, Volume 30, Issue 3 (2022)

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Journal of Marketing Theory and Practice, Volume 30, Issue 3 (2022)

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Research Article

Article
What drives generation-y women to buy fashion items online?
Christopher J. Parker & Hsin-Yun Kuo
Pages: 279-294
Published online: 28 Jun 2021
AbstractforWhat drives generation-y women to buy fashion items online? | Full Text | References | PDF (1,023.7 KB) | EPUB
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Open Access
Article
The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust
Fernanda Polli Leite & Paulo de Paula Baptista
Pages: 295-311
Published online: 01 Jul 2021
AbstractforThe effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust | Full Text | References | PDF (641.6 KB) | EPUB
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Article
Satisfaction in clinics and hospitals: Does context matter?
Kevin James, Kerri M. Camp, Janna Parker, JungHwa (Jenny) Hong & Joanne T. Cao
Pages: 312-324
Published online: 27 Aug 2021
AbstractforSatisfaction in clinics and hospitals: Does context matter? | Full Text | References | PDF (474.7 KB) | EPUB
  • 196 Views
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Article
International marketing capabilities development: The role of firm cultural intelligence and social media technologies
Joe Hazzam & Stephen Wilkins
Pages: 325-341
Published online: 26 Jul 2021
AbstractforInternational marketing capabilities development: The role of firm cultural intelligence and social media technologies | Full Text | References | PDF (1 MB) | EPUB
  • 848 Views
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Article
Modeling the differential effect of brand strength on the sales effect of advertising
Tatsuya Kawahara
Pages: 342-360
Published online: 30 Aug 2021
AbstractforModeling the differential effect of brand strength on the sales effect of advertising | Full Text | References | PDF (817.7 KB) | EPUB
  • 291 Views
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Article
An 8-nation empirical test of three interpersonal listening techniques
Charles M. Wood & Bruce L. Alford
Pages: 361-373
Published online: 02 Aug 2021
AbstractforAn 8-nation empirical test of three interpersonal listening techniques | Full Text | References | PDF (409.1 KB) | EPUB
  • 280 Views
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Article
Bringing theory to practice: Examining the role of pay for performance, intrinsic motivation, and culture on sales agent tenure
Richard Conde, Victor Prybutok & Kenneth Thompson
Pages: 374-393
Published online: 17 Aug 2021
AbstractforBringing theory to practice: Examining the role of pay for performance, intrinsic motivation, and culture on sales agent tenure | Full Text | References | PDF (479.9 KB) | EPUB
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Article
The effects of transaction methods on perceived contamination and attitude toward retailers
Patrick B. Fennell, Simbarashe Pasirayi, Aaron Johnson & Dan H. Rice
Pages: 394-404
Published online: 11 Jan 2022
AbstractforThe effects of transaction methods on perceived contamination and attitude toward retailers | Full Text | References | PDF (769.2 KB) | EPUB
  • 262 Views
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Article
Digital analytics approach to understanding short video advertising in digital marketing
Prince Clement Addo, Samuel Kofi Akpatsa, Philip Nukpe, Asare Andy Ohemeng & Nora Bakabbey Kulbo
Pages: 405-420
Published online: 25 Apr 2022
AbstractforDigital analytics approach to understanding short video advertising in digital marketing | Full Text | References | PDF (2.3 MB) | EPUB
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