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Volume 6, Issue 1

Journal of Marketing Theory and Practice

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Journal of Marketing Theory and Practice, Volume 6, Issue 1 (1998)

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Journal of Marketing Theory and Practice, Volume 6, Issue 1 (1998)

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Special Issue on Electronic Commerce

Conceptual Articles

Article

Scientific Method, Marketing Theory Development and Academic vs Practitioner Orientation: A Review

Mohammed Abdur Razzaque

Pages: 1-15

Published online: 15 Dec 2015

AbstractforScientific Method, Marketing Theory Development and Academic vs Practitioner Orientation: A Review | References | PDF (1.9 MB)

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Original Articles

Article

What Is Service/Good Analysis?

Barry E. Langford & Robert M. Cosenza

Pages: 16-26

Published online: 15 Dec 2015

AbstractforWhat Is Service/Good Analysis? | References | PDF (1.4 MB)

120 Views
9 CrossRef citations
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Article

Psychological Climate: Relevance for Sales Managers and Impact on Consequent Job Satisfaction

Cathy Owens Swift & Constance Campbell

Pages: 27-37

Published online: 15 Dec 2015

AbstractforPsychological Climate: Relevance for Sales Managers and Impact on Consequent Job Satisfaction | References | PDF (1.3 MB)

58 Views
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Article

Generalizing Diversification Theory across Economic Sectors: Theoretical and Empirical Considerations

Jule B. Gassenheimer & William W. Keep

Pages: 38-47

Published online: 15 Dec 2015

AbstractforGeneralizing Diversification Theory across Economic Sectors: Theoretical and Empirical Considerations | References | PDF (1.2 MB)

58 Views
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Article

Child Influences, Attitudinal and Behavioral Comparisons between Single Parent and Dual Parent Households in Grocery Shopping Decisions

Roshan D. Ahuja, Louis M. Capella & Ronald D. Taylor

Pages: 48-62

Published online: 15 Dec 2015

AbstractforChild Influences, Attitudinal and Behavioral Comparisons between Single Parent and Dual Parent Households in Grocery Shopping Decisions | References | PDF (1.7 MB)

181 Views
20 CrossRef citations
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Article

An Examination of Classical Conditioning Principles in an Ecologically Valid Advertising Context

Peter W. Smith, Richard A. Feinberg & David J. Burns

Pages: 63-72

Published online: 15 Dec 2015

AbstractforAn Examination of Classical Conditioning Principles in an Ecologically Valid Advertising Context | References | PDF (1.3 MB)

807 Views
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Article

A Discrete-Time Hazard Model of a New Golf Course

Michael D. Richard, Kaushik Mitra & Dave McMahon

Pages: 73-87

Published online: 15 Dec 2015

AbstractforA Discrete-Time Hazard Model of a New Golf Course | References | PDF (1.6 MB)

14 Views
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Journal of Marketing Theory and Practice (Vol.6, Iss.1, 1998)

Special Issue on Electronic Commerce

Special Issue on Electronic Commerce

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