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Volume 6, Issue 3

Journal of Marketing Theory and Practice

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Journal of Marketing Theory and Practice, Volume 6, Issue 3 (1998)

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Journal of Marketing Theory and Practice, Volume 6, Issue 3 (1998)

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Special Issue on Electronic Commerce

Original Articles

Article

The Internet as a Marketing Tool

Ronald E. McGaughey & Kevin H. Mason

Pages: 1-11

Published online: 15 Dec 2015

AbstractforThe Internet as a Marketing Tool | References | PDF (1.4 MB)

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Article

An Examination of the Web-Based Strategies of the Top 100 U.S. Retailers

David A. Griffith & Robert F. Krampf

Pages: 12-23

Published online: 15 Dec 2015

AbstractforAn Examination of the Web-Based Strategies of the Top 100 U.S. Retailers | References | PDF (1.2 MB)

122 Views
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Article

Changes on the Electronic Frontier: Growth and Opportunity of the World-Wide Web

Scott J. Takacs & Jon B. Freiden

Pages: 24-37

Published online: 15 Dec 2015

AbstractforChanges on the Electronic Frontier: Growth and Opportunity of the World-Wide Web | References | PDF (1.7 MB)

26 Views
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Article

Information Intensity: A Paradigm for Understanding Web Site Design

Jonathan W. Palmer & David A. Griffith

Pages: 38-42

Published online: 15 Dec 2015

AbstractforInformation Intensity: A Paradigm for Understanding Web Site Design | References | PDF (652.6 KB)

127 Views
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Article

Dogmatism and Internet Usage by University Students: Are Dogmatics Late Adopters?

Timothy H. Reisenwitz & Bob D. Cutler

Pages: 43-50

Published online: 15 Dec 2015

AbstractforDogmatism and Internet Usage by University Students: Are Dogmatics Late Adopters? | References | PDF (973.4 KB)

38 Views
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Journal of Marketing Theory and Practice (Vol.6, Iss.3, 1998)

Special Issue on Electronic Commerce

Special Issue on Electronic Commerce

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