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Volume 7, Issue 1

Asian Journal of Communication

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Asian Journal of Communication, Volume 7, Issue 1 (1997)

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Asian Journal of Communication, Volume 7, Issue 1 (1997)

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Original Articles

Article

Multinational corporation advertising and cultural imperialism: A content analysis of Indian television commercials

Subir Sengupta & Katherine T. Frith

Pages: 1-18

Published online: 18 May 2009

AbstractforMultinational corporation advertising and cultural imperialism: A content analysis of Indian television commercials | References | PDF (992.4 KB)

722 Views
7 CrossRef citations
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Article

Through the looking‐glass of foreign ads in China

Jian Wang

Pages: 19-42

Published online: 18 May 2009

AbstractforThrough the looking‐glass of foreign ads in China | References | PDF (1.1 MB)

180 Views
1 CrossRef citations
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Article

Creating advertising that appeals to Chinese women

Kara K.W. Chan

Pages: 43-57

Published online: 18 May 2009

AbstractforCreating advertising that appeals to Chinese women | References | PDF (717.4 KB)

206 Views
2 CrossRef citations
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Article

Comparisons of cultural values between Taiwanese and American advertising

James C. Tsao

Pages: 58-84

Published online: 18 May 2009

AbstractforComparisons of cultural values between Taiwanese and American advertising | References | PDF (1.1 MB)

126 Views
1 CrossRef citations
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Article

Determinants of facework in intercultural negotiation

Deborah A. Cai & William A. Donohue

Pages: 85-110

Published online: 18 May 2009

AbstractforDeterminants of facework in intercultural negotiation | References | PDF (1.2 MB)

298 Views
15 CrossRef citations
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Article

A cross‐cultural study of Korean and American students’ schemata and cultural rules for negotiations

Eunkyong L. Yook

Pages: 111-136

Published online: 18 May 2009

AbstractforA cross‐cultural study of Korean and American students’ schemata and cultural rules for negotiations | References | PDF (1.4 MB)

103 Views
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Article

The business of international broadcasting cultural bridges and barriers

John Sinclair

Pages: 137-155

Published online: 18 May 2009

AbstractforThe business of international broadcasting cultural bridges and barriers | References | PDF (1 MB)

327 Views
18 CrossRef citations
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Research note

Article

Rating competition and the patterns of South Korean public television programming, 1990–95

Chang‐Keun Lee

Pages: 156-169

Published online: 18 May 2009

AbstractforRating competition and the patterns of South Korean public television programming, 1990–95 | References | PDF (694.5 KB)

68 Views
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Book Reviews

Book Review

Book reviews

Royal D. Colle, Wee Kim Wee & Jim Richstad

Pages: 170-174

Published online: 18 May 2009

AbstractforBook reviews | PDF (253.4 KB)

31 Views
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