Journal of Global Scholars of Marketing Science, Volume 20, Issue 2 (2010)

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Journal of Global Academy of Marketing Science, Volume 20, Issue 2 (2010)

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INVITED PAPERS

Article
Organizational Buying Behavior in an Interdependent World
Yoram Wind & Robert J. Thomas
Pages: 110-122
Published online: 03 Apr 2012
AbstractforOrganizational Buying Behavior in an Interdependent World | References | PDF (1.8 MB)
  • 649 Views
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Article
Investigating the Moderating Impact of Hedonism on Online Consumer Behavior
Ebrahim Mazaheri, Marie-Odile Richard & Michel Laroche
Pages: 123-134
Published online: 03 Apr 2012
AbstractforInvestigating the Moderating Impact of Hedonism on Online Consumer Behavior | References | PDF (2.2 MB)
  • 288 Views
  • 31 CrossRef citations
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SPECIAL SECTION: GLOBAL RESEARCH NETWORKING GUEST EDITOR: Arch Woodside (Boston College) and Junyean Moon (Hanyang University, ERICA Campus)

Article
The Impact of Collective Guilt on the Preference for Japanese Products
Amro A. Maher, Anusorn Singhapakdi, Hyun-Soo Park & Seigyoung Auh
Pages: 135-148
Published online: 03 Apr 2012
AbstractforThe Impact of Collective Guilt on the Preference for Japanese Products | References | PDF (2 MB)
  • 72 Views
  • 2 CrossRef citations
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Article
The Effects of Price Salience on Consumer Perception and Purchase Intentions
David Martin-Consuegea, Angel Millan, Estrella Diaz & Eunju Ko
Pages: 149-163
Published online: 03 Apr 2012
AbstractforThe Effects of Price Salience on Consumer Perception and Purchase Intentions | References | PDF (1.9 MB)
  • 236 Views
  • 9 CrossRef citations
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Article
It Doesn't Taste the same from Someone Else's Plate: The Influence of Culture in Interpersonal Retail Service Evaluations
Nathalie Spielmann & Juran Kim
Pages: 164-172
Published online: 03 Apr 2012
AbstractforIt Doesn't Taste the same from Someone Else's Plate: The Influence of Culture in Interpersonal Retail Service Evaluations | References | PDF (1.3 MB)
  • 63 Views
  • 4 CrossRef citations
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Article
International Success the Second Time Around: A Case Study
Mary Catherine Colley & Brandie Gatlin
Pages: 173-178
Published online: 03 Apr 2012
AbstractforInternational Success the Second Time Around: A Case Study | References | PDF (892.2 KB)
  • 41 Views
  • 1 CrossRef citations
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Article
Media Habits of Sensation Seekers
Alisha Blakeney, Casey Findley, Donald R. Self, Rhea Ingram & Tony Garrett
Pages: 179-187
Published online: 03 Apr 2012
AbstractforMedia Habits of Sensation Seekers | References | PDF (1.4 MB)
  • 172 Views
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Article
Assessing the Damage: An Exploratory Examination of Electronic Word of Mouth
Venessa Martin Funches, William Foxx, Eun Joo Park & Eun Young Kim
Pages: 188-198
Published online: 03 Apr 2012
AbstractforAssessing the Damage: An Exploratory Examination of Electronic Word of Mouth | References | PDF (1.8 MB)
  • 119 Views
  • 1 CrossRef citations
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Article
Seeking a Better Place: Sustainability in the CPG Industry
Molly Inhofe Rapert, Christopher Newman, Seong-Yeon Park & Eun Mi Lee
Pages: 199-207
Published online: 03 Apr 2012
AbstractforSeeking a Better Place: Sustainability in the CPG Industry | References | PDF (1.8 MB)
  • 112 Views
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REGULAR PAPERS

Article
Surrogate Internet Shopping Malls: The Effects of Consumers' Perceived Risk and Product Evaluations on Country-of-Buying-Origin Image
Hyunjoung Lee, Sohyoun Shin & Sanguk Kim
Pages: 208-218
Published online: 03 Apr 2012
AbstractforSurrogate Internet Shopping Malls: The Effects of Consumers' Perceived Risk and Product Evaluations on Country-of-Buying-Origin Image | References | PDF (1.5 MB)
  • 148 Views
  • 8 CrossRef citations
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Article
The Mediating Effect of Experiential Value on Customers' Perceived Value of Digital Content: China's Anti-virus Program Market
Weiwei Jia & Saebum Kim
Pages: 219-230
Published online: 03 Apr 2012
AbstractforThe Mediating Effect of Experiential Value on Customers' Perceived Value of Digital Content: China's Anti-virus Program Market | References | PDF (3.3 MB)
  • 130 Views
  • 2 CrossRef citations
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