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Journal of Global Fashion Marketing
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Volume 6, Issue 1

Journal of Global Fashion Marketing

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Journal of Global Fashion Marketing, Volume 6, Issue 1 (2015)

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Journal of Global Fashion Marketing, Volume 6, Issue 1 (2015)

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Fashion Visual Merchandising

Articles

Article

Visual merchandising strategies for fashion retailers

Ho Jung Choo & So-Yeon Yoon

Pages: 1-3

Published online: 12 Jan 2015

AbstractforVisual merchandising strategies for fashion retailers | Full Text | References | PDF (139.9 KB)

2398 Views
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Article

An exploration of fashion visual merchandising and its role as a brand positioning device

Karinna Nobbs, Kar Mun Foong & Jonathan Baker

Pages: 4-19

Published online: 12 Jan 2015

AbstractforAn exploration of fashion visual merchandising and its role as a brand positioning device | Full Text | References | PDF (492.5 KB)

3185 Views
9 CrossRef citations
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Article

The effects of sale signs on consumer intentions to visit a store

Ha Kyung Lee, So-Yeon Yoon, Ji Yeon Lee, Ha Bin Kim, Hyun Jin Kwon, Hyo Jeong Kang, Hee Jin Hur, Mi-Ah Lee & Dae Geun Jun

Pages: 20-32

Published online: 12 Jan 2015

AbstractforThe effects of sale signs on consumer intentions to visit a store | Full Text | References | PDF (396.8 KB)

695 Views
9 CrossRef citations
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Article

An exploratory study on visual merchandising of an apparel store utilizing 3D technology

Eunsoo Baek, Ho Jung Choo, So-Yeon Yoon, Hyein Jung, Gahoi Kim, Hyesun Shin, Hyunchul Kim & Hyunsook Kim

Pages: 33-46

Published online: 12 Jan 2015

AbstractforAn exploratory study on visual merchandising of an apparel store utilizing 3D technology | Full Text | References | PDF (375 KB)

900 Views
15 CrossRef citations
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Regular Paper

Article

Images of beauty: Sex, race, age, and occupational analysis of fashion magazine covers

Tae-Im Han & Nancy A. Rudd

Pages: 47-59

Published online: 20 Jun 2014

AbstractforImages of beauty: Sex, race, age, and occupational analysis of fashion magazine covers | Full Text | References | PDF (290.8 KB)

2884 Views
5 CrossRef citations
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Case

Article

Creativity–decision processes: the case of Italian luxury fashion

Maria Rosaria Marcone

Pages: 60-74

Published online: 24 Apr 2014

AbstractforCreativity–decision processes: the case of Italian luxury fashion | Full Text | References | PDF (329.8 KB)

286 Views
1 CrossRef citations
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Journal of Global Fashion Marketing (Vol.6, Iss.1, 2015)

Fashion Visual Merchandising

Fashion Visual Merchandising

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