Journal of Global Fashion Marketing, Volume 6, Issue 2 (2015)

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Journal of Global Fashion Marketing, Volume 6, Issue 2 (2015)

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Articles

Article
Can a fashion brand be social?: The role of benefits of brand community within social network sites
Hyejune Park & Youn-Kyung Kim
Pages: 75-86
Published online: 11 Mar 2015
AbstractforCan a fashion brand be social?: The role of benefits of brand community within social network sites | Full Text | References | PDF (341.3 KB)
  • 1591 Views
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Article
Leveraging the potential of word of mouth: The role of love, excitement and image of fashion brands
Ahmed Rageh Ismail
Pages: 87-102
Published online: 11 Mar 2015
AbstractforLeveraging the potential of word of mouth: The role of love, excitement and image of fashion brands | Full Text | References | PDF (484.4 KB)
  • 548 Views
  • 12 CrossRef citations
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Article
Exploring first- versus third-person perceptions of product placement influence on consumption and fashion in India
Michelle R. Nelson, Sameer Deshpande & Alexandra M. Vilela
Pages: 103-119
Published online: 11 Mar 2015
AbstractforExploring first- versus third-person perceptions of product placement influence on consumption and fashion in India | Full Text | References | PDF (401.3 KB)
  • 267 Views
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Article
Effects of need for touch, centrality of visual product aesthetics and gender on channel preference for apparel shopping
Siwon Cho & Jane E. Workman
Pages: 120-135
Published online: 11 Mar 2015
AbstractforEffects of need for touch, centrality of visual product aesthetics and gender on channel preference for apparel shopping | Full Text | References | PDF (303.7 KB)
  • 675 Views
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Article
An international comparison of “Made in Italy” in the fashion, furniture and food sectors: An observational research study in France, Russia and The United Kingdom
Gaetano Aiello, Raffaele Donvito, Laura Grazzini, Chris Halliburton, Beverly Wagner, Juliette Wilson, Bruno Godey, Daniele Pederzoli & Iana Shokola
Pages: 136-149
Published online: 11 Mar 2015
AbstractforAn international comparison of “Made in Italy” in the fashion, furniture and food sectors: An observational research study in France, Russia and The United Kingdom | Full Text | References | PDF (336.5 KB)
  • 1012 Views
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Case

Exploring dimensions of brand personality for Generation Y in the apparel market: The case of Turkey
Irem Eren-Erdogmus, Emine Cobanoglu & Isil Budeyri-Turan
Pages: 150-161
Published online: 11 Mar 2015
AbstractforExploring dimensions of brand personality for Generation Y in the apparel market: The case of Turkey | Full Text | References | PDF (285.1 KB)
  • 496 Views
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