Journal of Marketing Management, Volume 36, Issue 3-4 (2020)

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Journal of Marketing Management, Volume 36, Issue 3-4 (2020)

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The Future of Technology in Marketing; Utopia or Dystopia?

Editorial

Editorial
The future of technology in marketing; utopia or dystopia?
Paul Harrigan, Kristof Coussement, Caroline Lancelot Miltgen & Chatura Ranaweera
Pages: 211-215
Published online: 29 Apr 2020
First Page PreviewforThe future of technology in marketing; utopia or dystopia? | Full Text | PDF (371.4 KB) | EPUB
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Article Commentary

Article Commentary
Black, white or grey magic? Our future with artificial intelligence
Kate Letheren, Rebekah Russell-Bennett & Lucas Whittaker
Pages: 216-232
Published online: 07 Jan 2020
AbstractforBlack, white or grey magic? Our future with artificial intelligence | Full Text | References | PDF (1.1 MB) | EPUB
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Article Commentary
On realising the utopian potential of big data analytics for maximising return on marketing investments
D. F. Benoit, S. Lessmann & W. Verbeke
Pages: 233-247
Published online: 16 Apr 2020
AbstractforOn realising the utopian potential of big data analytics for maximising return on marketing investments | Full Text | References | PDF (1.1 MB) | EPUB
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Research Article

Article
When less is more: the impact of macro and micro social media influencers’ disclosure
Samantha Kay, Rory Mulcahy & Joy Parkinson
Pages: 248-278
Published online: 31 Jan 2020
AbstractforWhen less is more: the impact of macro and micro social media influencers’ disclosure | Full Text | References | PDF (2.4 MB) | EPUB
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Article
‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
Hanna Reinikainen, Juha Munnukka, Devdeep Maity & Vilma Luoma-aho
Pages: 279-298
Published online: 09 Jan 2020
Abstractfor‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing | Full Text | References | PDF (1.4 MB) | EPUB
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Article
Consumer-computer interaction and in-store smart technology (IST) in the retail industry: the role of motivation, opportunity, and ability
Sanjit K. Roy, M. S. Balaji & Bang Nguyen
Pages: 299-333
Published online: 23 Mar 2020
AbstractforConsumer-computer interaction and in-store smart technology (IST) in the retail industry: the role of motivation, opportunity, and ability | Full Text | References | PDF (2.4 MB) | EPUB
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Article
Engaged, but with what? Objects of engagement in technology-aided B2B customer interactions
Essi Pöyry, Petri Parvinen, Osmo Mattila & Jani Holopainen
Pages: 334-360
Published online: 19 Mar 2020
AbstractforEngaged, but with what? Objects of engagement in technology-aided B2B customer interactions | Full Text | References | PDF (2.1 MB) | EPUB
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Article
Negative customer engagement behaviour: the interplay of intensity and valence in online networks
Jaylan Azer & Matthew Alexander
Pages: 361-383
Published online: 11 Mar 2020
AbstractforNegative customer engagement behaviour: the interplay of intensity and valence in online networks | Full Text | References | PDF (1.9 MB) | EPUB
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Article
The impact of university brand identification and eWOM behaviour on students’ psychological well-being: a multi-group analysis among active and passive social media users
Daisy Lee, Peggy M. L. Ng & Svetlana Bogomolova
Pages: 384-403
Published online: 11 Dec 2019
AbstractforThe impact of university brand identification and eWOM behaviour on students’ psychological well-being: a multi-group analysis among active and passive social media users | Full Text | References | PDF (1.8 MB) | EPUB
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