Journal of Media Business Studies, Volume 12, Issue 1 (2015)

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Journal of Media Business Studies, Volume 12, Issue 1 (2015)

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Multi-platform strategies

Editorial

Editorial
A new chapter in the history of Journal of Media Business Studies
Mart Ots Editor 2013–present & Robert G. Picard Editor 2004–2010 and 2012–2013
Pages: 1-2
Published online: 22 May 2015
CitationforA new chapter in the history of Journal of Media Business Studies | Full Text | PDF (69.1 KB)
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Editorial
Guest editor’s introduction to the special issue: multi-platform strategies
Gillian Doyle
Pages: 3-6
Published online: 22 May 2015
First Page PreviewforGuest editor’s introduction to the special issue: multi-platform strategies | Full Text | References | PDF (78.6 KB)
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Articles

Article
How structural multi-platform newsroom features and innovative values alter journalistic cross-channel and cross-sectional working procedures
Juliane A. Lischka
Pages: 7-28
Published online: 22 May 2015
AbstractforHow structural multi-platform newsroom features and innovative values alter journalistic cross-channel and cross-sectional working procedures | Full Text | References | PDF (295.2 KB)
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Article
Surviving the transition to “digital first”: news apps in Asian mobile internets
Tim Dwyer
Pages: 29-48
Published online: 22 May 2015
AbstractforSurviving the transition to “digital first”: news apps in Asian mobile internets | Full Text | References | PDF (179.8 KB)
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Article
Multi-platform media and the miracle of the loaves and fishes
Gillian Doyle
Pages: 49-65
Published online: 22 May 2015
AbstractforMulti-platform media and the miracle of the loaves and fishes | Full Text | References | PDF (193.1 KB)
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Open Access
Article
Optimising media marketing strategies in a multi-platform world: an inter-relational approach to pre-release social media communication and online searching
Felix Sattelberger
Pages: 66-88
Published online: 22 May 2015
AbstractforOptimising media marketing strategies in a multi-platform world: an inter-relational approach to pre-release social media communication and online searching | Full Text | References | PDF (407.5 KB)
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Article
The challenges for public policy of adjusting to a multi-platform environment
Ross Biggam
Pages: 89-102
Published online: 22 May 2015
AbstractforThe challenges for public policy of adjusting to a multi-platform environment | Full Text | References | PDF (142.2 KB)
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