Journal of Media Business Studies, Volume 3, Issue 2 (2006)

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Journal of Media Business Studies, Volume 3, Issue 2 (2006)

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Original Articles

Article
Confrontation or Conciliation? The Plight of Small Media Brands in a Zero Sum Marketplace
Walter S. McDowell
Pages: 1-22
Published online: 16 Mar 2015
AbstractforConfrontation or Conciliation? The Plight of Small Media Brands in a Zero Sum Marketplace | References | PDF (249.7 KB)
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Article
The History and Development of Media Economics Research in China
Min Hang
Pages: 23-39
Published online: 16 Mar 2015
AbstractforThe History and Development of Media Economics Research in China | References | PDF (221.4 KB)
  • 134 Views
  • 4 CrossRef citations
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Article
Dissemination of Content Reutilization Practices in the German and U.S. Book Publishing Industry
Alexander Benlian, Christoph Grau, Thomas Hess & Yale M. Braunstein
Pages: 41-61
Published online: 16 Mar 2015
AbstractforDissemination of Content Reutilization Practices in the German and U.S. Book Publishing Industry | References | PDF (271.9 KB)
  • 44 Views
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Article
Managing a Joint Venture: A Case Study of Participants’ Roles and Conflicts
Moonhaeng Lee
Pages: 63-78
Published online: 16 Mar 2015
AbstractforManaging a Joint Venture: A Case Study of Participants’ Roles and Conflicts | References | PDF (224.6 KB)
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Miscellany

Contributors
Page: 79
Published online: 16 Mar 2015
CitationforContributors | PDF (49.2 KB)
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