Journal of Current Issues & Research in Advertising, Volume 37, Issue 2 (2016)

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Journal of Current Issues & Research in Advertising, Volume 37, Issue 2 (2016)

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Articles

Article
Online Behavioral Targeting: What Does the Law Say?
Robert J. Aalberts, Alexander Nill & Percy S. Poon
Pages: 95-112
Published online: 25 May 2016
AbstractforOnline Behavioral Targeting: What Does the Law Say? | Full Text | References | PDF (471.9 KB)
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Article
Novelty Effects in Augmented Reality Advertising Environments: The Influence of Exposure Time and Self-Efficacy
Toby Hopp & Harsha Gangadharbatla
Pages: 113-130
Published online: 25 May 2016
AbstractforNovelty Effects in Augmented Reality Advertising Environments: The Influence of Exposure Time and Self-Efficacy | Full Text | References | PDF (557.6 KB)
  • 3081 Views
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Article
The Effects of Norm Beliefs and Age on Responses to Comedic Violence Advertising
Hye Jin Yoon & Yeuseung Kim
Pages: 131-145
Published online: 25 May 2016
AbstractforThe Effects of Norm Beliefs and Age on Responses to Comedic Violence Advertising | Full Text | References | PDF (471.1 KB)
  • 344 Views
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Article
Parents' Presumed Persuasion Knowledge of Children's Advergames: The Influence of Advertising Disclosure Modality and Cognitive Load
Nathaniel J. Evans & Mariea Grubbs Hoy
Pages: 146-164
Published online: 25 May 2016
AbstractforParents' Presumed Persuasion Knowledge of Children's Advergames: The Influence of Advertising Disclosure Modality and Cognitive Load | Full Text | References | PDF (669 KB)
  • 1308 Views
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Article
Are Social Marketing and Advertising Communications (SMACs) Meaningful?: A Survey of Facebook User Emotional Responses, Source Credibility, Personal Relevance, and Perceived Intrusiveness
Jon D. Morris, Yunmi Choi & Ilyoung Ju
Pages: 165-182
Published online: 25 May 2016
AbstractforAre Social Marketing and Advertising Communications (SMACs) Meaningful?: A Survey of Facebook User Emotional Responses, Source Credibility, Personal Relevance, and Perceived Intrusiveness | Full Text | References | PDF (741.7 KB)
  • 2948 Views
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Article
Comparative Television Advertising in the United States: A Thirty-Year Update
Fred K. Beard
Pages: 183-195
Published online: 25 May 2016
AbstractforComparative Television Advertising in the United States: A Thirty-Year Update | Full Text | References | PDF (396.6 KB)
  • 461 Views
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Miscellaneous

Editorial Board EOV
Page: ebi
Published online: 25 May 2016
CitationforEditorial Board EOV | Full Text | PDF (27.8 KB)
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