Journal of Interactive Advertising, Volume 22, Issue 1 (2022)

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Journal of Interactive Advertising, Volume 22, Issue 1 (2022)

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Articles

Article
Trends in Influencer Marketing: A Review and Bibliometric Analysis
Anshika Singh Tanwar, Harish Chaudhry & Manish Kumar Srivastava
Pages: 1-27
Published online: 16 Feb 2022
AbstractforTrends in Influencer Marketing: A Review and Bibliometric Analysis | Full Text | References | PDF (4.7 MB) | EPUB
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Article
Hispanics’ Response to Ethnic Targeting Ads for Unhealthy Products: Examining the Roles of Endorser Identification and Endorser–Product Matchup
Juan Mundel & Jing Yang
Pages: 28-41
Published online: 16 Feb 2022
AbstractforHispanics’ Response to Ethnic Targeting Ads for Unhealthy Products: Examining the Roles of Endorser Identification and Endorser–Product Matchup | Full Text | References | PDF (1.5 MB) | EPUB
  • 612 Views
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Article
Parents’ Responses to Child-Targeted Influencer Advertising: An Investigation Using the Persuasion Knowledge Model
Jessica Castonguay & Nicole Messina
Pages: 42-56
Published online: 01 Mar 2022
AbstractforParents’ Responses to Child-Targeted Influencer Advertising: An Investigation Using the Persuasion Knowledge Model | Full Text | References | PDF (1.4 MB) | EPUB
  • 1255 Views
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Article
The Personalization Paradox in Facebook Advertising: The Mediating Effect of Relevance on the Personalization–Brand Attitude Relationship and the Moderating Effect of Intrusiveness
Judith Irene Maria de Groot
Pages: 57-74
Published online: 04 Apr 2022
AbstractforThe Personalization Paradox in Facebook Advertising: The Mediating Effect of Relevance on the Personalization–Brand Attitude Relationship and the Moderating Effect of Intrusiveness | Full Text | References | PDF (1.6 MB) | EPUB
  • 6691 Views
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Open Access
Article
The Influence of Perceived Personalization in TV Advertising Targeting Children on Parental Advertising Mediation: Implications for Addressable TV Advertising
Steven Holiday & Nancy H. Brinson
Pages: 75-94
Published online: 04 Apr 2022
AbstractforThe Influence of Perceived Personalization in TV Advertising Targeting Children on Parental Advertising Mediation: Implications for Addressable TV Advertising | Full Text | References | PDF (1.8 MB) | EPUB
  • 612 Views
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Article
Femluencing: Integration of Femvertising and Influencer Marketing on Social Media
Sangeeta Sharma & Arpan Bumb
Pages: 95-111
Published online: 07 Apr 2022
AbstractforFemluencing: Integration of Femvertising and Influencer Marketing on Social Media | Full Text | References | PDF (1.6 MB) | EPUB
  • 2588 Views
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