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Volume 9, Issue 1

Journal of Interactive Advertising

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Cover image for Journal of Interactive Advertising, Volume 9, Issue 1, 2008

Journal of Interactive Advertising, Volume 9, Issue 1 (2008)

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Journal of Interactive Advertising, Volume 9, Issue 1 (2008)

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Original Articles

Article

From the Editor: Another Eight Years Ahead

Pages: 1-2

Published online: 01 Jul 2013

CitationforFrom the Editor: Another Eight Years Ahead | Full Text | PDF (98.7 KB)

53 Views
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Article

The Role of Cognitive Personalization in Online Consumer Reviews

Lan Xia & Nada Nasr Bechwati

Pages: 3-13

Published online: 01 Jul 2013

AbstractforWord of Mouse | Full Text | References | PDF (198.2 KB)

3259 Views
182 CrossRef citations
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Article

Leveraging News and Advertising to Introduce New Brands on the Web

Anca Cristina Micu & Esther Thorson

Pages: 14-26

Published online: 01 Jul 2013

AbstractforLeveraging News and Advertising to Introduce New Brands on the Web | Full Text | References | PDF (362 KB)

203 Views
15 CrossRef citations
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Article

Enjoyment of Advergames and Brand Attitudes

The Impact of Thematic Relevance

Kevin Wise, Paul D. Bolls, Hyo Kim, Arun Venkataraman & Ryan Meyer

Pages: 27-36

Published online: 01 Jul 2013

AbstractforEnjoyment of Advergames and Brand Attitudes | Full Text | References | PDF (158.4 KB)

1757 Views
130 CrossRef citations
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Article

The Influence of Consumer Self-Disclosure on Web Sites on Advertising Response

Seunghee Im, Doo-Hee Lee, Charles R. Taylor & Catherine D’Orazio

Pages: 37-48

Published online: 01 Jul 2013

AbstractforThe Influence of Consumer Self-Disclosure on Web Sites on Advertising Response | Full Text | References | PDF (182.6 KB)

400 Views
16 CrossRef citations
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Article

The Google Online Marketing Challenge: Classroom Learning with Real Clients, Real Money, and Real Advertising Campaigns

Bernard J. Jansen, Karen Hudson, Lee Hunter, Fang Liu & Jamie Murphy

Pages: 49-55

Published online: 01 Jul 2013

AbstractforThe Google Online Marketing Challenge: Classroom Learning with Real Clients, Real Money, and Real Advertising Campaigns | Full Text | References | PDF (148.8 KB)

517 Views
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Article

Research-Informed Development for Interactive Media

Enhancing Learning by Engaging Students with Users

Michael Hanley, Jennifer George-Palilonis & Vinayak Tanksale

Pages: 56-64

Published online: 01 Jul 2013

AbstractforResearch-Informed Development for Interactive Media | Full Text | References | PDF (978.9 KB)

135 Views
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Article

Effective Optimization of Web Sites for Mobile Access

The Transition from eCommerce to mCommerce

Marci Troutman & Steve Timpson

Pages: 65-70

Published online: 01 Jul 2013

AbstractforEffective Optimization of Web Sites for Mobile Access | Full Text | PDF (275.5 KB)

424 Views
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