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Volume 9, Issue 2

Journal of Interactive Advertising

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Journal of Interactive Advertising, Volume 9, Issue 2 (2009)

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Journal of Interactive Advertising, Volume 9, Issue 2 (2009)

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Original Articles

Article

Note from Guest Editors

Perspectives of Digital Creativity

Glenn Griffin, Deborah K. Morrison & Kim Bartel Sheehan

Pages: 1-3

Published online: 01 Jul 2013

First Page PreviewforNote from Guest Editors | Full Text | References | PDF (108.6 KB)

149 Views
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Article

Brands Inspiring Creativity and Transpiring Meaning

An Ethnographic Exploration of Virtual World Play

Sara Steffes Hansen

Pages: 4-17

Published online: 01 Jul 2013

AbstractforBrands Inspiring Creativity and Transpiring Meaning | Full Text | References | PDF (819.9 KB)

323 Views
5 CrossRef citations
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Article

The Creativeness and Effectiveness of Online Interactive Rich Media Advertising

Ginger Rosenkrans

Pages: 18-31

Published online: 01 Jul 2013

AbstractforThe Creativeness and Effectiveness of Online Interactive Rich Media Advertising | Full Text | References | PDF (247.1 KB)

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Article

Mobile Finds Girls’ Taste

Knorr’s New Product Development

Shintaro Okazaki

Pages: 32-39

Published online: 01 Jul 2013

AbstractforMobile Finds Girls’ Taste | Full Text | References | PDF (571.1 KB)

164 Views
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Article

The Creativity Challenge

Media Confluence and Its Effects on the Evolving Advertising Industry

Kim Bartel Sheehan & Deborah K. Morrison

Pages: 40-43

Published online: 01 Jul 2013

AbstractforThe Creativity Challenge | Full Text | References | PDF (130.9 KB)

1809 Views
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Article

A Call for Creativity in New Metrics for Liquid Media

Martha G. Russell

Pages: 44-61

Published online: 01 Jul 2013

AbstractforA Call for Creativity in New Metrics for Liquid Media | Full Text | References | PDF (216.4 KB)

507 Views
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Article

New Media, Same (Fascinating) Process

W. Glenn Griffin

Pages: 62-63

Published online: 01 Jul 2013

CitationforNew Media, Same (Fascinating) Process | Full Text | References | PDF (104 KB)

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Article

Make It Big

Dan Ng

Pages: 64-65

Published online: 01 Jul 2013

CitationforMake It Big | Full Text | PDF (96.2 KB)

51 Views
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Article

Can We Play Too? A Small Agency Perspective

Karl Schroeder

Pages: 66-67

Published online: 01 Jul 2013

CitationforCan We Play Too? A Small Agency Perspective | Full Text | PDF (96.3 KB)

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