Journal of Global Marketing, Volume 36, Issue 1 (2023)

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Journal of Global Marketing, Volume 36, Issue 1 (2023)

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Articles

Article
Modeling Consumers’ Usage Intention of Augmented Reality in Online Buying Context: Empirical Setting with Measurement Development
Syed Shah Alam, Mohammad Masukujjaman, Md Shohel Sayeed, Nor Asiah Omar, Abu Hanifah Ayob & Wan Mohd Hirwani Wan Hussain
Pages: 1-24
Published online: 27 Jun 2022
AbstractforModeling Consumers’ Usage Intention of Augmented Reality in Online Buying Context: Empirical Setting with Measurement Development | Full Text | References | PDF (1.9 MB) | EPUB
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Article
The Role of Shopping Values and Consumer Attitudes toward Mall Events
Arpita Khare & Pradeep Kautish
Pages: 25-41
Published online: 20 Jul 2022
AbstractforThe Role of Shopping Values and Consumer Attitudes toward Mall Events | Full Text | References | PDF (1.2 MB) | EPUB
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Article
Do consumers follow their heart or mind when purchasing global brands? Empirical insights
Nayyer Naseem & Attila Yaprak
Pages: 42-66
Published online: 10 Sep 2022
AbstractforDo consumers follow their heart or mind when purchasing global brands? Empirical insights | Full Text | References | PDF (2.4 MB) | EPUB
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Article
Exploring the Value-Action Gap in Green Consumption: Roles of Risk Aversion, Subjective Knowledge, and Gender Differences
Oguzhan Essiz, Sidar Yurteri, Carter Mandrik & Aysu Senyuz
Pages: 67-92
Published online: 25 Aug 2022
AbstractforExploring the Value-Action Gap in Green Consumption: Roles of Risk Aversion, Subjective Knowledge, and Gender Differences | Full Text | References | PDF (1.9 MB) | EPUB
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