Journal of Global Marketing, Volume 36, Issue 2 (2023)

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Journal of Global Marketing, Volume 36, Issue 2 (2023)

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Articles

Article
The Moderating Role of Privacy Concerns on Intention to Use Smart Wearable Technologies: An Integrated Model Combining UTAUT2 Theoretical Framework and Privacy Dimensions
Sindhu Singh
Pages: 93-111
Published online: 08 Nov 2022
AbstractforThe Moderating Role of Privacy Concerns on Intention to Use Smart Wearable Technologies: An Integrated Model Combining UTAUT2 Theoretical Framework and Privacy Dimensions | Full Text | References | PDF (1.5 MB) | EPUB
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Article
The Effect of Value Perceptions on Luxury Purchase Intentions: An Angolan Market Perspective
Cláudio Félix Canguende-Valentim & Vera Teixeira Vale
Pages: 112-126
Published online: 11 Nov 2022
AbstractforThe Effect of Value Perceptions on Luxury Purchase Intentions: An Angolan Market Perspective | Full Text | References | PDF (1.2 MB) | EPUB
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Article
Analyzing the Association between Bottom of the Pyramid (BoP) and Export Performance in Born Global Firms: A FGLS Model Approval between 2011 and 2021
Diana Escandon-Barbosa, Geovanny Castro-Aristizabal, Agustín Ramirez-Urraya & Andrea Hurtado-Ayala
Pages: 127-140
Published online: 23 Dec 2022
AbstractforAnalyzing the Association between Bottom of the Pyramid (BoP) and Export Performance in Born Global Firms: A FGLS Model Approval between 2011 and 2021 | Full Text | References | PDF (1.1 MB) | EPUB
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Article
Examining the Relationship Among Customer Experience, Bank Image, and Trust: A Multichannel Banking Perspective
Nidhi Verma & Mandeep Kaur
Pages: 141-164
Published online: 20 Mar 2023
AbstractforExamining the Relationship Among Customer Experience, Bank Image, and Trust: A Multichannel Banking Perspective | Full Text | References | PDF (1.5 MB) | EPUB
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