Journal of Global Marketing, Volume 37, Issue 3 (2024)

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Journal of Global Marketing, Volume 37, Issue 3 (2024)

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Research Articles

Article
In-App Coupons Versus Group-Coupons: The Impact of Mobile Marketing Strategies on Mobile Application Adoption
Xia Wang, Ning Fu, Yiding Li & Dong Liu
Pages: 159-174
Published online: 20 Feb 2024
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Article
Luxury Consumption Tendency: A Comparative Study Between Chinese and Portuguese Consumers
Marco Haozhe Ma & Arnaldo Coelho
Pages: 175-193
Published online: 11 May 2024
AbstractforLuxury Consumption Tendency: A Comparative Study Between Chinese and Portuguese Consumers | Full Text | References | PDF (1.5 MB) | EPUB
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Article
Consumer’s Re-Participation in Online Flash Sale after Service Failure: A Moderated-Mediation Study
Anjali Sharma, K. R. Jayasimha & Himanshu Shekhar Srivastava
Pages: 194-211
Published online: 25 Jan 2024
AbstractforConsumer’s Re-Participation in Online Flash Sale after Service Failure: A Moderated-Mediation Study | Full Text | References | PDF (2.1 MB) | EPUB
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Article
Perceptions of Hard Sell and Soft Sell Vocal Styles across Countries: Lessons from France and New Zealand
Fabrice Desmarais, Alexandra Vignolles & Abhishek Mukherjee
Pages: 212-236
Published online: 08 Feb 2024
AbstractforPerceptions of Hard Sell and Soft Sell Vocal Styles across Countries: Lessons from France and New Zealand | Full Text | References | PDF (1.7 MB) | EPUB
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