Journal of International Consumer Marketing, Volume 32, Issue 4 (2020)

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Journal of International Consumer Marketing, Volume 32, Issue 4 (2020)

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Original Articles

Article
Country Image Effects in the Era of Protectionism
Francis Charette & Alain d’Astous
Pages: 271-286
Published online: 07 Jan 2020
AbstractforCountry Image Effects in the Era of Protectionism | Full Text | References | PDF (1.6 MB) | EPUB
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Article
The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective
Ivan Ventre & Diana Kolbe
Pages: 287-299
Published online: 17 Jan 2020
AbstractforThe Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective | Full Text | References | PDF (1.2 MB) | EPUB
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Article
Personal Values of Luxury Services Consumption: A Confucian Culture Perspective
Nguyen Thi Cam Le & Vo Thi Quy
Pages: 300-312
Published online: 13 Jan 2020
AbstractforPersonal Values of Luxury Services Consumption: A Confucian Culture Perspective | Full Text | References | PDF (969.9 KB) | EPUB
  • 1176 Views
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Article
Multinational Luxury Brands’ Communication Strategies on International and Local Social Media: Comparing Twitter and Weibo
Rang Wang, Shuting Huang & Natascha G. Pérez-Ríos
Pages: 313-323
Published online: 07 Jan 2020
AbstractforMultinational Luxury Brands’ Communication Strategies on International and Local Social Media: Comparing Twitter and Weibo | Full Text | References | PDF (852.6 KB) | EPUB
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Article
Digitalization and International Online Sales: Antecedents of Purchase Intent
Cecilia Lindh, Emilia Rovira Nordman, Sara Melén Hånell, Aswo Safari & Annoch Hadjikhani
Pages: 324-335
Published online: 10 Feb 2020
AbstractforDigitalization and International Online Sales: Antecedents of Purchase Intent | Full Text | References | PDF (996.3 KB) | EPUB
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Open Access
Article
The Third-Person Perception of Sex Appeals in Hedonic and Utilitarian Product Ads
Nezahat Ekici, Bayram Zafer Erdogan & Michael Basil
Pages: 336-351
Published online: 13 Jan 2020
AbstractforThe Third-Person Perception of Sex Appeals in Hedonic and Utilitarian Product Ads | Full Text | References | PDF (1.9 MB) | EPUB
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Book Review

Book Review
How to Get Published in the Best Marketing Journals
Abhijit Roy
Pages: 352-354
Published online: 11 Apr 2020
First Page PreviewforHow to Get Published in the Best Marketing Journals | Full Text | References | PDF (229.2 KB) | EPUB
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