Journal of Promotion Management, Volume 24, Issue 1 (2018)

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Journal of Promotion Management, Volume 24, Issue 1 (2018)

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Articles

Article
Can Divine Intervention Aid in Domestic Violence Prevention? An Analysis of Bystanders' Advertising Attitudes and Reporting Intentions in India
Sidharth Muralidharan, Carrie La Ferle & Sanjukta Pookulangara
Pages: 1-24
Published online: 15 Sep 2017
AbstractforCan Divine Intervention Aid in Domestic Violence Prevention? An Analysis of Bystanders' Advertising Attitudes and Reporting Intentions in India | Full Text | References | PDF (805.6 KB)
  • 447 Views
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Article
Empirical Analysis of Consumer Purchase Behavior: Interaction Between State Dependence and Sensitivity to Marketing-Mix Variables
Olga Novikova & Dmitriy Potapov
Pages: 25-38
Published online: 06 Sep 2017
AbstractforEmpirical Analysis of Consumer Purchase Behavior: Interaction Between State Dependence and Sensitivity to Marketing-Mix Variables | Full Text | References | PDF (465.7 KB)
  • 285 Views
  • 1 CrossRef citations
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Article
This Offer Self-Destructs in 3… 2… 1…: Improving the Effectiveness of “That's-Not-All” Techniques in Promotional Emails
Zijian Gong & Shannon Bichard
Pages: 39-56
Published online: 08 Sep 2017
AbstractforThis Offer Self-Destructs in 3… 2… 1…: Improving the Effectiveness of “That's-Not-All” Techniques in Promotional Emails | Full Text | References | PDF (716.3 KB)
  • 312 Views
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Article
The Effects of Credible Online Reviews on Brand Equity Dimensions and Its Consequence on Consumer Behavior
Uttam Chakraborty & Savita Bhat
Pages: 57-82
Published online: 06 Sep 2017
AbstractforThe Effects of Credible Online Reviews on Brand Equity Dimensions and Its Consequence on Consumer Behavior | Full Text | References | PDF (615.5 KB)
  • 5672 Views
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Article
From Elicitation to Persuasion: Assessing the Structure and Effectiveness of Differential Emotions in Anti-Drunk-Driving Campaigns
Imene Becheur & Amit Das
Pages: 83-102
Published online: 08 Sep 2017
AbstractforFrom Elicitation to Persuasion: Assessing the Structure and Effectiveness of Differential Emotions in Anti-Drunk-Driving Campaigns | Full Text | References | PDF (598.7 KB)
  • 805 Views
  • 7 CrossRef citations
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Article
Why Consumers Like Facebook Brands: The Role of Aspirational Brand Personality in Consumer Behavior
Naa Amponsah Dodoo
Pages: 103-127
Published online: 08 Sep 2017
AbstractforWhy Consumers Like Facebook Brands: The Role of Aspirational Brand Personality in Consumer Behavior | Full Text | References | PDF (518.4 KB)
  • 1448 Views
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Article
Is the Impact of CSR Similar Across Borders? An Exploratory Study Comparing Young Adults' Perceptions of CSR Between Puerto Rico and United States
Mari Luz Zapata-Ramos & Yeonsoo Kim
Pages: 128-151
Published online: 25 Sep 2017
AbstractforIs the Impact of CSR Similar Across Borders? An Exploratory Study Comparing Young Adults' Perceptions of CSR Between Puerto Rico and United States | Full Text | References | PDF (569 KB)
  • 483 Views
  • 12 CrossRef citations
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